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市場調查報告書
商品編碼
1689824
線上彩票 -市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）Online Lottery - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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預計預測期內線上彩票市場將以 0.42% 的複合年成長率成長。
彩票的日益普及在網路上催生出了完全不同的遊戲類別。從傳統彩票遊戲到虛擬遊戲的需求轉變正在推動線上彩票市場的成長。此外，彩票以相對較低的投資提供高回報，這吸引顧客在線投資和玩遊戲。此外，彩券公司廣泛採用的促銷策略是透過社群媒體來吸引龐大的客戶群。公司正致力於在社群媒體上發布中獎訊息，以促進彩票銷售。
隨著智慧型手機的日益普及，多種使用行動應用程式的彩票遊戲應運而生。最終用戶可以在舒適的空間內享受賭博的便利性和舒適，這是該領域的主要驅動力之一。該公司正在努力改進其圖形使用者介面，以增加行動應用程式的下載量並增加其網站的流量。然而，對網路犯罪日益成長的擔憂也可能阻礙市場成長。 2021年6月，第一個允許人們從任何設備購買彩票而無需下載應用程式或存款的數位平台Lotto.com Inc.宣佈在新澤西州正式上線。該公司與 QuickChek 合作，將 .com 與實體便利商店結合。
網路彩票市場趨勢
網路連線的改善、安全性的提高以及網路用戶的增加
隨著彩票越來越受到人們的認可和歡迎，新的博彩形式開始在網路上出現。網路連線速度的加快和網路用戶數量的增加，推動了消費者對線上彩票的選擇激增，使得營運商能夠直播來自世界各地的各種賽事，並允許消費者進行投注。彩票營運商透過線上管道獲得的成長機會迫使線上供應商在安全性和可靠性方面改進投注流程，從而推動了線上彩票世界的普及。此外，消費者長期以來一直擔心透過網路進行任何交易時的銀行安全問題。然而，線上加密和銀行技術的進步減輕了這些擔憂，使消費者能夠更安全地進行線上付款，從而促進了市場研究。此外，電子商務和線上遊戲監管局 (eCOGA) 等審核公司會評估用於儲存參與企業存款的安全方法，同時確保隨機數產生器 (RNG) 軟體是真正隨機的。
歐洲佔很大市場佔有率
需求從傳統實體彩票遊戲轉向虛擬彩票遊戲，推動了歐洲線上彩票市場的成長。市場對線上彩票和賭博有嚴格的規定，有助於確保個人在玩彩票遊戲和線上交易時的安全。德國是歐洲監管最嚴格的市場之一。德國新的州際賭博條約於2021年7月生效。這項州際條約對線上賭博的法律體制帶來了許多變化。據卡米洛特集團稱，卡米洛特英國彩券有限公司宣布，2020-2021會計年度國家彩券銷售額為89.4667億美元。市場參與企業對線上彩票的傾向導致彩票銷售額增加，表明網際網路的快速普及提高了投注過程的安全性和可靠性，從而推動了市場成長。彩票和刮刮樂即時遊戲在歐洲各國越來越受歡迎，刺激了市場快速成長。
線上彩票行業概況
全球線上彩券市場競爭激烈，許多參與企業進入市場。這些參與企業的地理位置分散，形成了細分市場。市場上出現了實力雄厚、產品組合多樣化的競爭對手，導致參與企業之間的競爭異常激烈。 Lotto Agent、Lotto Direct Limited、Camelot Group、Zeal Network 和 Francaise des Jeux 等主要參與企業正致力於最佳化其產品以及擴大地理範圍。每家公司都在投資研發，開發方便用戶使用的線上遊戲，並透過併購擴大其遊戲組合。這些參與企業也著重於建立策略夥伴關係關係，以增強未來的市場成長機會。
其他福利
- Excel 格式的市場預測 (ME) 表
- 3個月的分析師支持
目錄
第1章 引言
- 研究假設和市場定義
- 研究範圍
第2章調查方法
第3章執行摘要
第4章 市場動態
- 市場促進因素
- 市場限制
- 波特五力分析
- 供應商的議價能力
- 購買者和消費者的議價能力
- 新進入者的威脅
- 替代品的威脅
- 競爭對手之間的競爭強度
第5章市場區隔
- 最終用戶
- 桌面
- 移動的
- 地區
- 北美洲
- 美國
- 加拿大
- 墨西哥
- 北美其他地區
- 歐洲
- 西班牙
- 英國
- 德國
- 法國
- 義大利
- 瑞典
- 其他歐洲國家
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 南美洲其他地區
- 中東和非洲
- 南非
- 阿拉伯聯合大公國
- 其他中東和非洲地區
- 北美洲
第6章競爭格局
- 最受歡迎的策略
- 市場佔有率分析
- 公司簡介
- Lotto Direct Limited
- Camelot Group
- Lottoland
- Lotto Agent
- LottoKings
- WinTrillions
- Lotto247
- ZEAL Network SE
- Francaise des Jeux
- Annexio Limited
第7章 市場機會與未來趨勢
The Online Lottery Market is expected to register a CAGR of 0.42% during the forecast period.
The increasing lottery popularity created a whole different category of gaming on the internet. The shift in demand from traditional draw-based games to virtual ones is escalating the online lottery market growth. Additionally, the lottery offers a good return on comparatively low investment, which attracts customers to invest and play the games online. Moreover, lottery companies' widely used promotional strategy is attracting a vast customer base through social media. Companies focus on posting the winning prizes on social media, enhancing lottery sales.
The increased smartphone penetration is giving rise to several mobile application-based lottery games. The end users have the convenience and comfort of gambling within their space comfort, which is one of the primary drivers of the segment. Companies are engaged in enhancing their graphical user interface to increase these mobile application downloads and create an upsurge in the number of footfalls on websites. However, the market growth can get hindered due to the growing concern about cybercrime. In June 2021, Lotto.com Inc., the first digital platform that helps purchase lottery tickets via any device without the requirement of app download or deposits, announced its official launch in New Jersey. The company partnered with QuickChek, which created a dot.com and brick-and-mortar convenience store combination.
Online Lottery Market Trends
Improved Internet Connections, Advances in Security, and Increased Number of Internet Users
The increasing acceptance and popularity of the lottery, in general, has resulted in a different form of gaming on the internet. The upsurge in consumer choice for the online lottery is supported by faster internet connectivity and increased internet users, allowing operators to stream various events from around the world and the consumers to bet on them. The growth opportunity for lottery operators through online channels forced online vendors to improve betting processes in terms of security and reliability, propelling online lotteries' popularity worldwide. Additionally, consumers have been concerned about banking security while conducting any kind of transaction over the internet for a long time. However, advances in both online encryption and banking technology helped in resolving this concern, resulting in consumers paying online securely and, in turn, driving the market studied. Additionally, auditing companies like eCommerce and Online Gaming Regulation (eCOGA) ensure that random number generator (RNG) software is genuinely random while evaluating the security methods of storing players' deposits.
Europe Holds a Major Share in the Market
The shift in demand from traditional modes of physical draw-based games to virtual ones is augmenting the European online lottery market growth. The market includes stringent rules regarding online lottery and gambling, which help individuals stay secure while playing lottery games and transacting online. Germany is one of the most strictly regulated markets in Europe. The new German Interstate Treaty on gambling came into force in July 2021. This Interstate Treaty brought many changes in the legal framework of online gambling. According to Camelot Group, Camelot United Kingdom Lotteries Limited announced National Lottery sales of USD 8946.67 million for the financial year 2020-21. Participants' inclination towards online lottery led to an increase in lottery sales, indicating intense internet penetration and improved betting process in terms of security and reliability, boosting the market's growth. The growing popularity of draw-based and scratch-based instant games can be seen across European countries, adding to the surging market growth.
Online Lottery Industry Overview
The global online lottery market is highly competitive, with the involvement of numerous local and international players. The market is fragmented because of the diversified presence of these players geographically. There are strong competitors in the market with diversified portfolios, leading to intense competition among the existing players. Key players, like Lotto Agent, Lotto Direct Limited, Camelot Group, Zeal Network, and Francaise des Jeux, are focusing on optimizing their offerings, along with geographical expansion. Companies are expanding their investment in research and development into developing user-friendly online games and their gaming portfolio with mergers and acquisitions. These players are also focused on a strategic partnership to enhance their future market growth opportunities.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 End User
- 5.1.1 Desktop
- 5.1.2 Mobile
- 5.2 Geography
- 5.2.1 North America
- 5.2.1.1 United States
- 5.2.1.2 Canada
- 5.2.1.3 Mexico
- 5.2.1.4 Rest of North America
- 5.2.2 Europe
- 5.2.2.1 Spain
- 5.2.2.2 United Kingdom
- 5.2.2.3 Germany
- 5.2.2.4 France
- 5.2.2.5 Italy
- 5.2.2.6 Sweden
- 5.2.2.7 Rest of Europe
- 5.2.3 Asia Pacific
- 5.2.3.1 China
- 5.2.3.2 India
- 5.2.3.3 Japan
- 5.2.3.4 Australia
- 5.2.3.5 Rest of Asia-Pacific
- 5.2.4 South America
- 5.2.4.1 Brazil
- 5.2.4.2 Argentina
- 5.2.4.3 Rest of South America
- 5.2.5 Middle East and Africa
- 5.2.5.1 South Africa
- 5.2.5.2 United Arab Emirates
- 5.2.5.3 Rest of Middle East and Africa
- 5.2.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Lotto Direct Limited
- 6.3.2 Camelot Group
- 6.3.3 Lottoland
- 6.3.4 Lotto Agent
- 6.3.5 LottoKings
- 6.3.6 WinTrillions
- 6.3.7 Lotto247
- 6.3.8 ZEAL Network SE
- 6.3.9 Francaise des Jeux
- 6.3.10 Annexio Limited
