偏光太陽眼鏡市場規模、佔有率、成長分析（按鏡框款式、鏡框材質、性別、應用、分銷管道和地區）- 產業預測，2025 年至 2032 年

2023 年全球偏光太陽眼鏡市場規模為 146 億美元，預計將從 2024 年的 156.1 億美元成長到 2032 年的 266.2 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

偏光太陽眼鏡市場的成長得益於人們日益成長的用眼健康意識、戶外活動的增加、鏡片技術的進步以及新興市場中階的壯大。全球對偏光太陽眼鏡的需求很大程度上受到人們對紫外線輻射危害和眩光的認知的影響。釣魚、滑雪和健行等活動需要防眩光保護，這進一步推動了市場的擴張。聚碳酸酯和Trivex等鏡片材質的創新，使得眼鏡更輕、更耐用。然而，與非偏光鏡片相比，偏光鏡片價格更高、農村地區消費者認知度有限、假冒產品氾濫以及與某些數位螢幕的兼容性問題等挑戰可能會阻礙市場滲透。整體而言，隨著消費趨勢的變化，偏光鏡片的前景依然樂觀。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

偏光太陽眼鏡市場規模（按鏡架類型和複合年成長率）(2025-2032)

• 市場概覽
• 飛行員
• 眉線
• 貓眼
• 圓形的
• 方塊
• 環繞式

偏光太陽眼鏡市場規模（按鏡框材質及複合年成長率）(2025-2032)

• 市場概覽
• 碳纖維
• 金屬
• 塑膠
• 木頭

偏光太陽眼鏡市場規模（依性別及複合年成長率） (2025-2032)

• 市場概覽
• 男性
• 女士

偏光太陽眼鏡市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 時尚
• 運動的
  • 騎自行車
  • 釣魚
  • 跑步

偏光太陽眼鏡市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 離線
  • 品牌店
  • 眼鏡店
• 網路零售
  • 品牌網站
  • 電商平台

偏光太陽眼鏡市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• EssilorLuxottica（France/Italy）
• Safilo Group SpA（Italy）
• Kering Eyewear（France）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Maui Jim, Inc.（USA）
• Oakley, Inc.（USA）
• Ray-Ban（USA）
• Costa Del Mar, Inc.（USA）
• Marcolin Group（Italy）
• De Rigo Vision SpA（Italy）
• Marchon Eyewear Inc.（USA）
• Rodenstock GmbH（Germany）
• Carl Zeiss AG（Germany）
• Polaroid Eyewear（USA）
• Nike, Inc.（USA）
• Serengeti（USA）
• Bolle（France）
• Revo（USA）

結論和建議

Global Polarized Sunglasses Market size was valued at USD 14.6 billion in 2023 and is poised to grow from USD 15.61 billion in 2024 to USD 26.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Market growth for polarized sunglasses is driven by heightened awareness of eye health, increased outdoor activities, advancements in lens technology, and the rising middle class in emerging markets. The global demand for polarized sunglasses is significantly influenced by the understanding of UV ray hazards and glare. Activities like fishing, skiing, and hiking necessitate protection against reflective glare, further supporting market expansion. Innovations in lens materials, such as polycarbonate and trivex, contribute to the lightweight and durability of these glasses. However, challenges such as higher prices compared to non-polarized options, limited consumer awareness in rural areas, prevalence of counterfeit products, and compatibility issues with certain digital screens may hinder market penetration. Overall, the outlook remains positive as consumer trends evolve.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Polarized Sunglasses market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Polarized Sunglasses Market Segments Analysis

Global Polarized Sunglasses Market is segmented by Frame Style, Frame Material, Gender, Application, Distribution Channel and region. Based on Frame Style, the market is segmented into Aviator, Browline, Cat Eye, Round, Square and Wrap-Around. Based on Frame Material, the market is segmented into Carbon Fiber, Metal, Plastic and Wood. Based on Gender, the market is segmented into Men and Women. Based on Application, the market is segmented into Fashion and Sports. Based on Distribution Channel, the market is segmented into Offline and Online Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Polarized Sunglasses Market

The global polarized sunglasses market is experiencing growth driven by their status as a fashionable accessory that resonates with consumers' style choices. The combination of functional advantages and stylish designs attracts a diverse demographic, appealing to both men and women of all ages. Fashion brands are responding to this trend by introducing designer collections of polarized eyewear, further enhancing market opportunities. Additionally, endorsements from celebrities, the influence of social media personalities, and seasonal fashion launches serve to reinforce the positive outlook for the polarized sunglasses market, suggesting sustained demand and interest over the long term.

Restraints in the Global Polarized Sunglasses Market

The Global Polarized Sunglasses market faces significant challenges due to the prevalence of counterfeit sunglasses that imitate premium brands yet fail to offer authentic polarized lenses. These imitations are readily found online and in unregulated street markets, resulting in a detrimental impact on the sales of legitimate polarized sunglasses. The presence of such counterfeit products confuses consumers, erodes brand trust, and diminishes their willingness to pay higher prices for quality goods. Additionally, these fake items harm the brand image of reputable manufacturers. Despite efforts to combat counterfeit production, the low enforcement of laws in various areas allows this issue to persist.

Market Trends of the Global Polarized Sunglasses Market

The Global Polarized Sunglasses market is witnessing a significant trend towards sustainability, as consumers increasingly prioritize eco-friendly options. This shift is prompting manufacturers to innovate by launching polarized sunglasses crafted from biodegradable and recycled materials, such as plant-based acetate, recycled ocean plastics, and bamboo frames. Brands are also revamping their packaging to minimize waste and lower carbon footprints, appealing to environmentally conscious consumers. This trend is particularly prevalent among millennials and Gen Z, who value sustainability in their purchasing decisions, thereby driving demand for ethical eyewear solutions and reshaping the market landscape towards greener alternatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Polarized Sunglasses Market Size by Frame Style & CAGR (2025-2032)

• Market Overview
• Aviator
• Browline
• Cat Eye
• Round
• Square
• Wrap-Around

Global Polarized Sunglasses Market Size by Frame Material & CAGR (2025-2032)

• Market Overview
• Carbon Fiber
• Metal
• Plastic
• Wood

Global Polarized Sunglasses Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Polarized Sunglasses Market Size by Application & CAGR (2025-2032)

• Market Overview
• Fashion
• Sports
  • Cycling
  • Fishing
  • Running

Global Polarized Sunglasses Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Brand Stores
  • Optical Shops
• Online Retail
  • Brand Websites
  • E-commerce Platforms

Global Polarized Sunglasses Market Size & CAGR (2025-2032)

• North America (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • US
  • Canada
• Europe (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Frame Style, Frame Material, Gender, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• EssilorLuxottica (France/Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Safilo Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering Eyewear (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maui Jim, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oakley, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ray-Ban (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Del Mar, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marcolin Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De Rigo Vision S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marchon Eyewear Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rodenstock GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carl Zeiss AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaroid Eyewear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Serengeti (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolle (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations