和牛市規模、佔有率、成長分析、按應用程式、按類型、按最終用戶、按價格、按等級、按分銷管道、按地區 - 行業預測，2025 年至 2032 年

預計全球和牛市規模將在 2023 年達到 247 億美元，並從 2024 年的 264 億美元成長到 2032 年的 450.3 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

受優質肉類需求激增、高級餐廳興起以及人們對和牛脂肪的健康意識的推動，和牛市場預計將出現顯著成長。隨著消費者越來越青睞高品質的雪花肉，和牛獨特的鮮嫩度和風味也越來越受到廣泛認可。日本料理的全球化以及西方和亞洲市場高級餐廳的擴張，進一步增加了消費者對正宗和牛菜餚的機會。此外，澳洲、美國和加拿大等國家正在透過先進的育種計畫提高國內產量並加強市場供應。然而，高價格、供應鏈複雜性、監管障礙和道德問題等挑戰可能會在 2032 年及以後抑制市場滲透。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

和牛市規模：按類型和複合年成長率（2025-2032）

• 市場概覽
• 黑毛和牛
• 棕色和牛
• 日本短角牛
• 非方形日本物種
• 美國和牛
• 澳洲和牛

和牛市規模：依等級和複合年成長率（2025-2032）

• 市場概覽
• A5級
• A4 級
• A3級
• A2級
• A1級

和牛市規模：按分銷管道和複合年成長率（2025-2032）

• 市場概覽
• 超級市場大賣場
• 專賣店
• 網路商店
• 其他

和牛市規模：按應用和複合年成長率（2025-2032）

• 市場概覽
• 餐飲業
• 家庭使用
• 加工產品

和牛市規模：按價格和複合年成長率（2025-2032）

• 市場概覽
• 優質的
• 中階
• 經濟

和牛市規模（按最終用戶分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 零售消費者
• 商業買家

和牛市規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Marbled Meat Co., Ltd.（Japan）
• Wagyu World Co., Ltd.（Japan）
• Tender Beef Japan Ltd.（Japan）
• Prime Cuts Co., Ltd.（Japan）
• Gourmet Meats Japan Inc.（Japan）
• Rich Taste Farms Co., Ltd.（Japan）
• Heritage Meats Japan Co., Ltd.（Japan）
• Snake River Farms（USA）
• Holy Grail Steak Co.（USA）
• Australian Agricultural Company（AACo）（Australia）
• Blackmore Wagyu（Australia）
• Starzen Co. Ltd.（Japan）
• Lone Mountain Wagyu LLC（USA）
• Jack's Creek（Australia）
• Crowd Cow（USA）
• DeBragga & Spitler（USA）
• Itoham Foods Inc.（Japan）
• Ohmi Beef（Japan）

結論和建議

Global Wagyu Beef Market size was valued at USD 24.7 billion in 2023 and is poised to grow from USD 26.4 billion in 2024 to USD 45.03 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The market for wagyu beef is poised for significant growth, driven by surging demand for premium meat products, the rise of fine dining, and the health perception of wagyu fat. As consumers increasingly favor high-quality, marbled meats, wagyu's distinct tenderness and flavor are becoming widely recognized. The globalization of Japanese cuisine and the expansion of fine dining establishments in both Western and Asian markets further heighten consumer exposure to authentic wagyu dishes. Additionally, countries like Australia, the U.S., and Canada are bolstering domestic production through advanced breeding programs, enhancing market supply. However, challenges such as high prices, supply chain complexities, regulatory hurdles, and ethical concerns may impede market penetration through 2032 and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wagyu Beef market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wagyu Beef Market Segments Analysis

Global Wagyu Beef Market is segmented by Type, Grade, Distribution Channel, Application, Pricing, End User and region. Based on Type, the market is segmented into Japanese Black, Japanese Brown, Japanese Shorthorn, Japanese Polled, American Wagyu and Australian Wagyu. Based on Grade, the market is segmented into A5 Grade, A4 Grade, A3 Grade, A2 Grade and A1 Grade. Based on Distribution Channel, the market is segmented into Supermarkets Hypermarkets, Specialty Stores, Online Stores and Others. Based on Application, the market is segmented into Food Service Industry, Household and Processed Products. Based on Pricing, the market is segmented into Premium, Mid-range and Economy. Based on End User, the market is segmented into Retail Consumers and Commercial Buyers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wagyu Beef Market

The Global Wagyu Beef market is driven by the meat's distinct fat composition, which has been associated with reduced levels of LDL cholesterol and increased levels of HDL cholesterol, based on various studies. Unlike standard beef, Wagyu is abundant in monounsaturated fats as well as omega-3 and omega-6 fatty acids, attracting health-conscious consumers. As dietary preferences evolve from avoiding red meat to embracing higher-quality options, Wagyu beef emerges as a luxurious choice that offers potential health advantages. This shift in consumer behavior is significantly enhancing the market outlook for Wagyu beef on a global scale.

Restraints in the Global Wagyu Beef Market

The Global Wagyu Beef market faces significant challenges due to its unique characteristics and scarcity, which contribute to its high price point compared to conventional beef. This premium pricing restricts consumption primarily to wealthier individuals or special occasions, as many consumers find it financially prohibitive. The elevated costs arise from rigorous breeding practices, extended feeding durations, stringent care protocols, and a limited supply chain. Furthermore, economic fluctuations and inflation can adversely impact discretionary spending on luxury food products like Wagyu. Despite increased global awareness, the steep cost remains a major barrier to broadening appeal beyond affluent or niche market segments.

Market Trends of the Global Wagyu Beef Market

The Global Wagyu Beef market is witnessing a significant trend with the rise of domestic Wagyu brands outside Japan, notably in Australia, the United States, and the United Kingdom. Producers in these regions are engaging in innovative crossbreeding of Japanese Wagyu cattle with local breeds, ensuring the preservation of intensive marbling and feeding practices integral to authentic Wagyu. Prominent brands like Blackmore Wagyu and Snake River Farms are successfully offering locally-produced Wagyu at competitive price points, thereby enhancing accessibility for consumers. This trend not only strengthens regional supply chains but also expands the market's appeal beyond luxury dining establishments, fostering a broader consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wagyu Beef Market Size by Type & CAGR (2025-2032)

• Market Overview
• Japanese Black
• Japanese Brown
• Japanese Shorthorn
• Japanese Polled
• American Wagyu
• Australian Wagyu

Global Wagyu Beef Market Size by Grade & CAGR (2025-2032)

• Market Overview
• A5 Grade
• A4 Grade
• A3 Grade
• A2 Grade
• A1 Grade

Global Wagyu Beef Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets Hypermarkets
• Specialty Stores
• Online Stores
• Others

Global Wagyu Beef Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food Service Industry
• Household
• Processed Products

Global Wagyu Beef Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Premium
• Mid-range
• Economy

Global Wagyu Beef Market Size by End User & CAGR (2025-2032)

• Market Overview
• Retail Consumers
• Commercial Buyers

Global Wagyu Beef Market Size & CAGR (2025-2032)

• North America (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • US
  • Canada
• Europe (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Marbled Meat Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wagyu World Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tender Beef Japan Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prime Cuts Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmet Meats Japan Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rich Taste Farms Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heritage Meats Japan Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snake River Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holy Grail Steak Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Agricultural Company (AACo) (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmore Wagyu (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starzen Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lone Mountain Wagyu LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack's Creek (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowd Cow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DeBragga & Spitler (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Itoham Foods Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ohmi Beef (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations