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市場調查報告書
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1825304

和牛市：2025-2030 年預測

Wagyu Beef Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 155 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

和多頭市場預計將從 2025 年的 58.37 億美元成長到 2030 年的 82.69 億美元，複合年成長率為 7.21%。

和牛是日本的高階牛肉產品，以其獨特的大理石花紋和上乘的品質而聞名，在全球市場上價格不菲。這種備受追捧的蛋白質產品在國際上享有盛譽，並銷往美國、英國和法國等主要市場。在日本，和牛有不同地區名稱，包括神戶牛、松阪牛、牛和米澤牛，每種名稱都有獨特的品質屬性和市場定位。

神戶牛肉的高脂肪含量，加上其優質的品質，使其口感和風味遠超普通牛肉。這一定位使和牛成為高階食品，吸引追求卓越用餐體驗的挑剔消費者。

市場促進因素與消費者趨勢

消費者願意投資富含必需營養素的高品質食品，這是和牛市需求的主要驅動力。消費者對食品選擇的意識不斷增強，為兼具美味和營養價值的優質蛋白質產品創造了機會。注重健康的消費者群尤其對兼具偏好和營養價值的產品感興趣。

美食產品市場的成長和精緻餐飲文化的擴張極大地推動了和牛市場的成長。五星級飯店和高級餐廳越來越青睞和牛，因為它們品質上乘，並且能夠完美搭配菜餚。專業餐飲服務業的這種趨勢正在創造持續的需求，並提升和牛的市場知名度。

健康益處和營養狀況

研究表明，與其他牛肉品種相比，和牛的單元不飽和脂肪酸與飽和脂肪酸的比例更高。硬脂酸約佔和牛總脂肪的40%，據報道具有降低膽固醇的功效。與傳統牛肉產品相比，和牛豐富的大理石花紋特徵使其營養價值和健康益處更高。

和牛的共軛亞麻油酸 (CLA) 含量高，比其他牛種高出約 30%，這是其關鍵的差異化優勢。 CLA 脂肪酸有助於控制體重，同時也能帶來額外的健康益處。這種營養價值吸引了注重健康的消費者，他們願意為所謂的健康益處支付高價。

其獨特的奶油風味、非凡的柔軟度和獨特的質地創造了無與倫比的飲食體驗，並證明了其在挑剔的消費者中的高價是合理的——這些特點促使世界各地的美食廚師和高級餐廳採用它，支持了市場的持續擴張。

市場挑戰與限制因素

高昂的價格是限制和牛市廣泛普及的主要因素。次級部位，如牛腹肉和牛側腹肉，每份300克的價格超過25英鎊，而頂級部位則高達每公斤150英鎊，一般消費者難以負擔。

如此高昂的價格反映了和牛為了獲得其獨特的品質而需要的集約化飼養方式。全球通膨趨勢加劇了消費者的購買力挑戰，限制了其在價格敏感型消費群中的市場滲透。

區域市場動態

亞太地區憑藉日本作為和牛的發源地，佔據市場主導地位。該地區的高產能支撐著強勁的國內需求，同時也帶來了出口機會。個人收入的提高、快速的都市化以及對美食日益成長的需求，正在擴大該地區消費者獲得優質牛肉產品的管道。

市場參與企業的湧現和豪華酒店業的蓬勃發展，正在支撐該地區市場的發展。韓國、日本和澳洲等國家的牛肉消費率較高，創造了有利的市場條件。主要區域市場包括中國大陸、日本、韓國、台灣和泰國，每個市場都呈現獨特的消費模式和成長機會。

產業展望

消費者對高階和奢侈食品的偏好不斷變化，加上電商平台的日益普及，為和牛市的成長創造了有利的市場條件。儘管價格受到限制，但健康意識的提升、美食潮流的興起以及不斷成長的可支配收入等因素仍支撐著和牛市場的持續擴張。

本報告的主要優點

  • 深刻分析：獲得涵蓋主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
  • 競爭格局：了解主要企業所採用的策略策略，並了解正確策略的市場滲透潛力。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力來制定策略決策，在動態環境中開闢新的業務流和收益。
  • 受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，既有利又划算。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

調查範圍

  • 2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
  • 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 收益成長和預測細分市場和區域分析（包括國家）
  • 公司概況（尤其是財務狀況和關鍵發展）

目錄

第1章執行摘要

第2章市場概述

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔

第3章 經營狀況

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

第5章 和牛市（依產品類型）

  • 介紹
  • 日本和牛
  • 澳洲和牛
  • 美國和牛

第6章 和牛市場：牛的種類

  • 介紹
  • 純血統
  • 完全純血統
  • 混合

第7章 和牛市（按最終用戶）

  • 介紹
  • 食品服務頻道
  • 零售通路

第8章 各地區和牛市

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 其他

第9章競爭格局及分析

  • 主要企業和策略分析
  • 市佔率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章：公司簡介

  • Blackmore Wagyu
  • Agri Beef Co.
  • Australian Agricultural Company Limited
  • Starzen Co., Ltd
  • Stockyard Pvt Ltd
  • Lone Mountain Wagyu
  • Jacks Creek
  • Sugar Mountain
  • Stanbroke
  • Beefcorp Australia Pvt Ltd.

第11章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061614336

The wagyu beef market is expected to grow from USD 5.837 billion in 2025 to USD 8.269 billion in 2030, at a CAGR of 7.21%.

Wagyu beef represents Japan's premium cattle product characterized by exceptional marbling, exclusive quality, and commanding premium pricing in global markets. This highly coveted protein product has gained international recognition and availability across major markets including the United States, United Kingdom, and France. The beef's regional designations within Japan include prestigious varieties such as Kobe beef, Matsusaka beef, Sanda beef, and Yonezawa beef, each carrying distinct quality characteristics and market positioning.

The product's high fat content, combined with its exclusive and premium quality attributes, delivers superior delicacy and flavor profiles compared to conventional beef varieties. This positioning establishes Wagyu beef as a luxury food item that appeals to discerning consumers seeking exceptional culinary experiences.

Market Drivers and Consumer Trends

Consumer willingness to invest in high-quality food products containing essential nutrients drives significant market demand for Wagyu beef. Increasing consumer consciousness regarding food choices creates opportunities for premium protein products that offer both superior taste and nutritional benefits. The health-conscious consumer segment demonstrates particular interest in products that combine indulgence with perceived nutritional advantages.

The growing gourmet products market and expanding fine dining culture provide substantial support for Wagyu beef market growth. Five-star hotels and fine dining restaurants increasingly prefer Wagyu cuts due to their premium quality characteristics and ability to enhance culinary offerings. This professional foodservice adoption creates sustained demand while elevating the product's market profile.

Health Benefits and Nutritional Positioning

Research demonstrates that Wagyu beef contains a superior mono-unsaturated to saturated fat ratio compared to other beef varieties. Stearic acid comprises approximately 40 percent of total fat content in Wagyu beef and reportedly has neutral effects on cholesterol elevation. The high marbling characteristic enhances nutritional value while providing health benefits compared to conventional beef products.

Wagyu beef's elevated conjugated linoleic acid (CLA) content represents a significant differentiator, with concentrations approximately 30 percent higher than other cattle breeds. CLA fatty acids support weight management objectives while providing additional health benefits. This nutritional profile appeals to health-conscious consumers willing to pay premium prices for perceived health advantages.

The distinct buttery flavor, exceptional tenderness, and unique texture create unparalleled eating experiences that justify premium pricing among discerning consumers. These characteristics drive adoption among gourmet chefs and upscale restaurants worldwide, supporting continued market expansion.

Market Challenges and Constraints

Premium pricing represents the primary constraint limiting broader market adoption of Wagyu beef. The product commands some of the highest prices in the meat market, with secondary cuts such as bavette or flank exceeding £25 for single 300-gram portions. Prime cuts can reach £150 per kilogram, creating accessibility barriers for average consumers.

The steep pricing reflects intensive cattle rearing practices required to achieve Wagyu's distinctive characteristics. Global inflation trends further exacerbate affordability challenges, limiting market penetration among price-sensitive consumer segments.

Regional Market Dynamics

The Asia Pacific region maintains dominant market positioning due to Japan's role as the originating source for Wagyu cattle. High regional production capacity supports strong domestic demand while enabling export opportunities. Rising personal incomes, rapid urbanization, and increasing demand for gourmet food products enable broader consumer access to premium beef products within the region.

The presence of established market participants and growing luxury hospitality sectors support regional market development. High beef consumption rates in countries including South Korea, Japan, and Australia provide favorable market conditions. Key regional markets encompass China, Japan, South Korea, Taiwan, and Thailand, each demonstrating distinct consumption patterns and growth opportunities.

Industry Outlook

Shifting consumer preferences toward premium and exclusive food products, combined with expanding e-commerce platform penetration, creates favorable market conditions for Wagyu beef growth. The convergence of health consciousness, gourmet food trends, and disposable income growth supports continued market expansion despite pricing constraints.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Product Type

  • Japanese Wagyu
  • Australian Wagyu
  • American Wagyu

By Breed Type

  • Purebred
  • Fullblood
  • Crossbred

By End-User

  • Foodservice Channels
  • Retail Channels

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. WAGYU BEEF MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Japanese Wagyu
  • 5.3. Australian Wagyu
  • 5.4. American Wagyu

6. WAGYU BEEF MARKET BY BREED TYPE

  • 6.1. Introduction
  • 6.2. Purebred
  • 6.3. Fullblood
  • 6.4. Crossbred

7. WAGYU BEEF MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Foodservice Channels
  • 7.3. Retail Channels

8. WAGYU BEEF MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Blackmore Wagyu
  • 10.2. Agri Beef Co.
  • 10.3. Australian Agricultural Company Limited
  • 10.4. Starzen Co., Ltd
  • 10.5. Stockyard Pvt Ltd
  • 10.6. Lone Mountain Wagyu
  • 10.7. Jacks Creek
  • 10.8. Sugar Mountain
  • 10.9. Stanbroke
  • 10.10. Beefcorp Australia Pvt Ltd.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations