新鮮香草市場規模、佔有率、成長分析、按類型、按香草類型、按類別、按種植方法、按分銷管道、按應用、按最終用戶、按地區、行業預測（2025-2032 年）

2023 年全球新鮮草藥市場規模為 64 億美元，預計將從 2024 年的 69 億美元成長到 2032 年的 125.8 億美元，預測期間（2025-2032 年）的複合年成長率為 7.8%。

隨著消費者健康意識的增強、有機農業的擴張以及人們對烹飪探索的興趣日益濃厚，新鮮香草市場預計將迎來成長。隨著人們對更健康食品的需求日益成長，歐芹、羅勒和薄荷等新鮮香草因其富含抗氧化劑和精油等營養成分而備受追捧。消費者更傾向於選擇有機種植的香草，因為它們被認為安全環保，這進一步推動了市場擴張。此外，超級市場和線上食品雜貨服務的普及化也增加了新鮮香草的可近性。然而，保存期限短、季節性強、採摘費力以及品質不穩定等挑戰可能會阻礙2032年後的市場滲透。在不斷變化的市場格局中，融入這些趨勢對於相關人員至關重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

新鮮香草市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 增量
• 洞

新鮮香草市場規模（按香草類型和複合年成長率）(2025-2032)

• 市場概覽
• 羅勒
• 香菜
• 薄荷
• 香菜
• 迷迭香
• 時間

新鮮香草市場規模（按類別及複合年成長率）(2025-2032)

• 市場概覽
• 傳統的
• 有機的

新鮮香草市場規模（按種植方式和複合年成長率） (2025-2032)

• 市場概覽
• 水產養殖
• 水耕
• 土壤基

新鮮香草市場規模（按分銷管道和複合年成長率）(2025-2032)

• 市場概覽
• 線下零售
  • 專賣店
  • 超級市場和大賣場
• 網路零售
  • 品牌網站
  • 電商平台

新鮮香草市場規模（按應用）及複合年成長率（2025-2032）

• 市場概覽
• 芳香療法
• 準備烹飪
• 化妝品和個人護理
• 居家與花園
  • 家庭治療
  • 裝飾
• 藥用

新鮮香草市場規模（按最終用戶和複合年成長率）(2025-2032)

• 市場概覽
• 商用
• 家庭使用

新鮮香草市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

    主要企業簡介

    • 多勒（德國）
    • Nomad Foods（英國）
    • Rocket Farms（美國）
    • Vitacres（英國）
    • 子午線農場市場（加拿大）
    • 麥考密克公司（美國）
    • Spisa集團（瑞典）
    • Fresh Leaf Ltd.（英國）
    • Coolibah Herbs（澳洲）
    • HerbThyme農場（美國）
    • 有機草藥貿易公司（英國）
    • 凱裡Group Limited（愛爾蘭）
    • Enza Zaden（荷蘭）
    • Wing Seed公司（荷蘭）
    • Oliver Kay Produce（英國）
    • GrowUp Farms集團（英國）
    • 太平洋植物藥（美國）
    • Superior Fresh（美國）
    • Langmead Herbs（英國）

結論和建議

Global Fresh Herbs Market size was valued at USD 6.4 billion in 2023 and is poised to grow from USD 6.9 billion in 2024 to USD 12.58 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The fresh herbs market is poised for growth driven by heightened health consciousness among consumers, the expansion of organic farming, and a growing interest in culinary exploration. With a rising demand for healthier food options, fresh herbs like parsley, basil, and mint are increasingly sought after for their nutritional benefits, including antioxidants and essential oils. Consumers are leaning towards organically grown herbs, recognized for their safety and environmental benefits, which further propels market expansion. Additionally, the proliferation of supermarkets and online grocery services enhances accessibility to fresh herbs. However, challenges such as limited shelf life, high seasonality, labor-intensive harvesting, and inconsistent quality may hinder market penetration through 2032 and beyond. Embracing these trends will be crucial for stakeholders in this evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Herbs market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Herbs Market Segments Analysis

Global Fresh Herbs Market is segmented by Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User and region. Based on Type, the market is segmented into Chopped and Whole. Based on Herb Type, the market is segmented into Basil, Coriander, Mint, Parsley, Rosemary and Thyme. Based on Category, the market is segmented into Conventional and Organic. Based on Cultivation Method, the market is segmented into Aquaponic, Hydroponic and Soil Based. Based on Distribution Channel, the market is segmented into Offline Retail and Online Retail. Based on Application, the market is segmented into Aromatherapy, Cooking Preparations, Cosmetic & Personal Care, Home & Garden and Medicinal. Based on End User, the market is segmented into Commercial and Households. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Herbs Market

The global fresh herbs market is primarily driven by the increasing utilization of fresh herbs in restaurants, hotels, and cafes, which seek to elevate the flavor, aroma, and presentation of their dishes. The rise in popularity of gourmet dining, fusion cuisine, and farm-to-table initiatives has led to a greater reliance on fresh herbs as essential ingredients in the foodservice industry. Chefs are on the lookout for high-quality, seasonal herbs to cater to the evolving tastes of consumers. Moreover, institutional buyers often require substantial quantities of consistent quality, fostering strong partnerships with herb growers and suppliers, which further boosts the stability and outlook of the fresh herbs market.

Restraints in the Global Fresh Herbs Market

The global fresh herbs market faces significant challenges due to the highly perishable nature of these products, which typically have a short shelf life spanning from just a few days to a couple of weeks. Inadequate storage, handling, and transportation practices can lead to considerable post-harvest losses and spoilage, impacting overall produce quality. This perishability raises costs for producers, distributors, and retailers, particularly in areas lacking efficient cold chain infrastructure. Additionally, consumers may hesitate to buy fresh herbs regularly, fearing spoilage at home, which ultimately diminishes the frequency of repeat purchases and poses a restraint on market growth.

Market Trends of the Global Fresh Herbs Market

The Global Fresh Herbs market is witnessing a significant trend towards packaged and ready-to-use herb products, driven by consumers' growing demand for convenience amid busy lifestyles. As more individuals seek hassle-free culinary solutions, pre-washed and packaged fresh herbs are becoming increasingly popular for their ability to deliver freshness without the need for extensive preparation. Innovations in modified atmosphere packaging (MAP) and the use of biodegradable materials are further enhancing product shelf life and sustainability, aligning with environmental concerns. This shift not only simplifies meal preparation for consumers but also positions the fresh herbs market for robust growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Herbs Market Size by Type & CAGR (2025-2032)

• Market Overview
• Chopped
• Whole

Global Fresh Herbs Market Size by Herb Type & CAGR (2025-2032)

• Market Overview
• Basil
• Coriander
• Mint
• Parsley
• Rosemary
• Thyme

Global Fresh Herbs Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Fresh Herbs Market Size by Cultivation Method & CAGR (2025-2032)

• Market Overview
• Aquaponic
• Hydroponic
• Soil Based

Global Fresh Herbs Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Retail
  • Specialty Stores
  • Supermarkets & Hypermarkets
• Online Retail
  • Brand Websites
  • E-commerce Platforms

Global Fresh Herbs Market Size by Application & CAGR (2025-2032)

• Market Overview
• Aromatherapy
• Cooking Preparations
• Cosmetic & Personal Care
• Home & Garden
  • Home Remedies
  • Ornamental Use
• Medicinal

Global Fresh Herbs Market Size by End User & CAGR (2025-2032)

• Market Overview
• Commercial
• Households

Global Fresh Herbs Market Size & CAGR (2025-2032)

• North America (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • US
  • Canada
• Europe (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dohler (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nomad Foods (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rocket Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitacress (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meridian Farm Market (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCormick & Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spisa Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Leaf Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coolibah Herbs (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HerbThyme Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Herb Trading Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group PLC (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enza Zaden (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wing Seed Company (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oliver Kay Produce (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GrowUp Farms Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Botanicals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Fresh (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Langmead Herbs (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations