蛋白粉市場規模、佔有率、成長分析（按蛋白質類型、性質、來源、口味、用途、分銷管道和地區）—產業預測，2025 年至 2032 年

預計到 2023 年全球蛋白粉市場規模將達到 244 億美元，從 2024 年的 260.8 億美元成長到 2032 年的 444.8 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

全球蛋白粉市場的發展受到消費者日益增強的健康意識和日益興起的健身趨勢的驅動。蛋白質補充劑的需求受到多元化消費者群體的推動，例如運動員、健身愛好者以及尋求將營養補充作為日常飲食一部分的個人。植物來源蛋白粉和潔淨標示產品等產品配方的創新，正迎合消費者對天然成分不斷變化的偏好。此外，包括電商平台在內的零售通路的不斷拓展，也使更多人群能夠接觸到蛋白粉。隨著消費者持續關注健康和保健，預計蛋白粉市場將保持強勁成長勢頭，這也反映了不同人群不斷變化的飲食和生活方式選擇。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 重大投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

蛋白粉市場規模（按蛋白質類型和複合年成長率） (2025-2032)

• 市場概覽
• 乳清蛋白
• 酪蛋白
• 大豆蛋白
• 豌豆蛋白
• 米蛋白
• 大麻蛋白
• 蛋白
• 南瓜籽蛋白
• 植物性蛋白質混合物
• 其他

蛋白粉市場規模（按類型和複合年成長率） （2025-2032 年）

• 市場概覽
• 純的
• 混合

蛋白粉市場規模（按來源和複合年成長率） （2025-2032 年）

• 市場概覽
• 植物蛋白
• 動物性蛋白質

蛋白粉市場規模（依口味和複合年成長率） (2025-2032)

• 市場概覽
• 清楚的
• 調味

蛋白粉市場規模（按用途和複合年成長率） (2025-2032)

• 市場概覽
• 醫療用途
• 運動營養

蛋白粉市場規模（依分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 線上
• 離線

蛋白粉市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Glanbia Plc（Ireland）
• Abbott Laboratories（USA）
• Nestle SA（Switzerland）
• Herbalife International of America, Inc.（USA）
• PepsiCo, Inc.（USA）
• Post Holdings, Inc.（USA）
• NOW Foods（USA）
• Quest Nutrition LLC（USA）
• The Bountiful Company（USA）
• Transparent Labs（USA）
• Myprotein（UK）
• RSP Nutrition（USA）
• Nutrabolt（USA）
• AMCO Proteins（USA）
• The Himalaya Drug Company（India）
• MuscleBlaze（India）
• Optimum Nutrition, Inc.（USA）

結論和建議

Global Protein Powder Market size was valued at USD 24.4 billion in 2023 and is poised to grow from USD 26.08 billion in 2024 to USD 44.48 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Global protein powder market is driven by increasing health consciousness and the rising trend of fitness regimens among consumers. The demand for protein supplements is propelled by a diverse consumer base, including athletes, fitness enthusiasts, and individuals seeking nutritional support as part of their daily diets. Innovations in product formulations, such as plant-based protein powders and clean-label offerings, cater to shifting consumer preferences for naturally sourced ingredients. Additionally, the expansion of retail channels, including e-commerce platforms, enhances accessibility to a broader audience. As consumers continue to prioritize health and wellness, the protein powder segment is expected to maintain robust momentum, reflecting evolving dietary habits and lifestyle choices across various demographics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Powder Market Segments Analysis

Global Protein Powder Market is segmented by Protein Type, Nature, Source, Flavor, Utility, Distribution Channel and region. Based on Protein Type, the market is segmented into Whey Protein, Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Egg White Protein, Pumpkin Seed Protein, Mixed Plant-Based Protein Blends and Others. Based on Nature, the market is segmented into Pure and Blended. Based on Source, the market is segmented into Plant Protein and Animal Protein. Based on Flavor, the market is segmented into Plain and Flavored. Based on Utility, the market is segmented into Medical Use and Sports Nutrition. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Powder Market

The Global Protein Powder market is significantly driven by the growing health consciousness among individuals regarding their diets and overall wellness. As more people embrace active lifestyles and fitness routines, there has been a marked increase in the use of protein supplements. Protein powders, being a convenient and effective means of boosting protein intake, especially appeal to athletes and those engaging in various physical activities. These supplements are recognized for their role in facilitating muscle repair, enhancing growth, and improving overall performance, contributing to their rising popularity within the athletic community. Consequently, this trend propels the demand for protein powders worldwide.

Restraints in the Global Protein Powder Market

The Global Protein Powder market faces significant restraints due to price volatility driven by various factors such as demand and supply fluctuations, agricultural weather conditions, geopolitical tensions, and currency exchange rate variations. This unpredictability complicates the ability of producers to estimate production costs and maintain stable pricing for their offerings. Unanticipated increases in raw material costs can lead to higher production expenses that are likely passed on to consumers, ultimately reducing the affordability of protein powders. As a result, this may diminish overall demand within the market, posing a challenge for manufacturers and distributors alike.

Market Trends of the Global Protein Powder Market

The Global Protein Powder market is experiencing a significant trend driven by the rapid expansion of e-commerce, which provides consumers with unparalleled access to a wide array of products from various suppliers and brands. This digital platform enables customers to effortlessly compare prices, explore diverse product lines, and make informed purchasing decisions without geographic limitations. The heightened consumer convenience fosters competition among brands to innovate and adapt to evolving preferences, consequently boosting sales. Additionally, with streamlined transactions, swift delivery, and personalized shopping experiences, e-commerce is accelerating the growth of the protein powder market, unlocking opportunities in previously untapped regions and enhancing global accessibility.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Protein Powder Market Size by Protein Type & CAGR (2025-2032)

• Market Overview
• Whey Protein
• Casein Protein
• Soy Protein
• Pea Protein
• Rice Protein
• Hemp Protein
• Egg White Protein
• Pumpkin Seed Protein
• Mixed Plant-Based Protein Blends
• Others

Global Protein Powder Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Pure
• Blended

Global Protein Powder Market Size by Source & CAGR (2025-2032)

• Market Overview
• Plant Protein
• Animal Protein

Global Protein Powder Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Plain
• Flavored

Global Protein Powder Market Size by Utility & CAGR (2025-2032)

• Market Overview
• Medical Use
• Sports Nutrition

Global Protein Powder Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Protein Powder Market Size & CAGR (2025-2032)

• North America (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • US
  • Canada
• Europe (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Protein Type, Nature, Source, Flavor, Utility, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Glanbia Plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife International of America, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quest Nutrition LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bountiful Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSP Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMCO Proteins (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleBlaze (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimum Nutrition, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations