教育市場 AR 和 VR 規模、佔有率及成長分析（按技術類型、組件、應用、最終用戶和地區）—產業預測，2025 年至 2032 年

預計2023年全球教育AR/VR市場規模將達到108億美元，將從2024年的129.5億美元成長到2032年的553.1億美元，預測期間（2025-2032年）的複合年成長率為19.9%。

全球教育領域的 AR 和 VR 市場受到技術的快速進步、教室數位化以及教育科技投資的不斷增加的推動。隨著教育系統適應數位原民代的需求，AR 和 VR 因其提高參與度、加強知識保留和消除地理障礙的能力而受到認可。 XR 涵蓋 AR 和 VR，正在改變學生與學習互動的互動方式。例如，身臨其境型平台允許學生無需實體設定即可進行虛擬實驗，而其他工具則提供對歷史遺跡和複雜主題的虛擬體驗。這些技術透過提供公平優質的學習機會並促進學生之間的全球合作，解決了重大的教育障礙，尤其是在服務不足地區的教育障礙。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

各技術類型教育 AR/VR 市場規模及複合年成長率（2025-2032）

• 市場概覽
• AR
• VR
• MR

教育領域 AR/VR 市場規模（按組件分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 硬體
  • 頭戴式顯示器（HMD）
  • 感應器和攝影機
  • 其他
• 軟體
  • 內容產生工具
  • 學習管理系統 (LMS) 整合
  • 其他

教育領域 AR/VR 市場規模（按應用分類）及複合年成長率（2025-2032 年）

• 市場概覽
• K-12教育
• 高等教育
• 職業訓練
• 企業培訓
• 其他

按最終用戶分類的教育 AR/VR 市場規模，複合年成長率（2025-2032 年）

• 市場概覽
• 教育機構
• 公司
• 政府
• 其他

各地區教育 AR/VR 市場規模及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Microsoft Corporation（US）
• Google LLC（US）
• Sony Corporation（Japan）
• HTC Corporation（Taiwan）
• EON Reality Inc.（US）
• Pixo VR（US）
• Magic Leap, Inc.（US）
• Lenovo Group Ltd.（China）
• Varjo Technologies Oy（Finland）
• Meta Platforms, Inc.（US）
• ClassVR（Avantis Systems Ltd.）（UK）
• InstaVR（US）
• 3D Bear（Poland）
• Labster（Denmark）
• Unimersiv（UK）
• Nearpod, Inc.（US）
• zSpace, Inc.（US）
• Virti Ltd.（UK）
• Immersive VR Education（UK）

結論和建議

Global Augmented and Virtual Reality in Education Market size was valued at USD 10.8 billion in 2023 and is poised to grow from USD 12.95 billion in 2024 to USD 55.31 billion by 2032, growing at a CAGR of 19.9% during the forecast period (2025-2032).

The global market for augmented and virtual reality in education is driven by swift technological advancements, increasing classroom digitalization, and rising EdTech investments. As educational systems adapt to the needs of a digital-native generation, AR and VR are recognized for their ability to boost engagement, enhance knowledge retention, and eliminate geographical barriers. Extended Reality (XR), which encompasses both AR and VR, is transforming student interactions with educational material. For example, immersive platforms enable students to conduct labs virtually without physical setups, while other tools offer access to virtual experiences of historical sites and complex subjects. These technologies address significant educational obstacles, particularly in underserved areas, by delivering equitable, high-quality learning opportunities and fostering global collaboration among students.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Augmented and Virtual Reality in Education market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Augmented and Virtual Reality in Education Market Segments Analysis

Global Augmented and Virtual Reality in Education Market is segmented by Technology Type, Component, Application, End-User and region. Based on Technology Type, the market is segmented into Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). Based on Component, the market is segmented into Hardware and Software. Based on Application, the market is segmented into K-12 Education, Higher Education, Vocational Training, Corporate Training and Others. Based on End-User, the market is segmented into Educational Institutions, Corporate, Government Organizations and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Augmented and Virtual Reality in Education Market

The Global Augmented and Virtual Reality in Education market is driven by the ability of AR and VR technologies to immerse students in complex subjects such as biology, chemistry, history, and math within a simulated environment, enhancing both engagement and effectiveness in learning. These innovative tools promote experiential learning that significantly boosts retention rates and encourages active participation among students. For example, learners can delve into 3D explorations of ancient civilizations or human anatomy, resulting in a dynamic classroom experience that far surpasses traditional learning methods like textbooks and videos. Consequently, these technologies are transforming educational experiences globally.

Restraints in the Global Augmented and Virtual Reality in Education Market

Although the prices of augmented and virtual reality (AR/VR) equipment have decreased, devices such as headsets, motion sensors, and compatible hardware still pose a financial challenge for numerous educational institutions, especially in developing areas. Furthermore, the continuous expenses associated with content updates, hardware upkeep, and IT support create substantial obstacles to the extensive adoption of these technologies. This economic burden restricts the integration of AR/VR, particularly in public schools, which often operate under tight budget constraints, ultimately hindering the potential benefits that these immersive technologies could provide in enhancing learning experiences.

Market Trends of the Global Augmented and Virtual Reality in Education Market

The Global Augmented and Virtual Reality in Education market is witnessing a significant trend towards the integration of Artificial Intelligence, enhancing the personalization and adaptability of educational experiences. As of 2024, numerous startups are emerging with AI-enhanced VR platforms capable of real-time performance analysis and tailored content delivery, such as customized quizzes based on individual engagement and learning pace. These technologies utilize sophisticated algorithms to interpret voice commands and facial expressions, creating more intelligent and interactive learning environments. This fusion of AI and immersive technologies is reshaping educational methodologies, making learning more engaging, effective, and suited to diverse learner needs worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Augmented and Virtual Reality in Education Market Size by Technology Type & CAGR (2025-2032)

• Market Overview
• Augmented Reality (AR)
• Virtual Reality (VR)
• Mixed Reality (MR)

Global Augmented and Virtual Reality in Education Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
  • Head-Mounted Displays (HMDs)
  • Sensors and Cameras
  • Others
• Software
  • Content Creation Tools
  • Learning Management Systems (LMS) Integration
  • Others

Global Augmented and Virtual Reality in Education Market Size by Application & CAGR (2025-2032)

• Market Overview
• K-12 Education
• Higher Education
• Vocational Training
• Corporate Training
• Others

Global Augmented and Virtual Reality in Education Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Educational Institutions
• Corporate
• Government Organizations
• Others

Global Augmented and Virtual Reality in Education Market Size & CAGR (2025-2032)

• North America (Technology Type, Component, Application, End-User)
  • US
  • Canada
• Europe (Technology Type, Component, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology Type, Component, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology Type, Component, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology Type, Component, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EON Reality Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pixo VR (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varjo Technologies Oy (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClassVR (Avantis Systems Ltd.) (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InstaVR (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3D Bear (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Labster (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unimersiv (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nearpod, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• zSpace, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virti Ltd. (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Immersive VR Education (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations