指甲油市場規模、佔有率、成長分析、按產品、分銷管道、價格分佈範圍、消費群組和地區 - 行業預測，2025-2032

2023 年全球指甲油市場規模為 162.3 億美元，預計將從 2024 年的 173.5 億美元成長到 2032 年的 295.9 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

市場洞察表明，消費者對更健康的替代品的需求，取代充滿有毒化學物質的傳統產品，這導致消費者明顯轉向凝膠基、無毒且透氣的指甲油。人們對有害成分的認知不斷提高，促使知名品牌推出「三無」、「五無」和「十無」配方。道德美容正在影響消費者的偏好，導致人們對純素和零殘忍產品的興趣日益濃厚。在各衛生機構加強監管、逐步淘汰有害化學物質的背景下，主要企業正在推出植物來源指甲油。然而，挑戰依然存在，包括嚴格的合規要求以及與化學品安全、標籤和揮發性有機化合物法規相關的成本上升。這些因素可能會阻礙小品牌在擁擠的市場中實現成長和擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 重大投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

指甲油市場規模（依產品分類）及複合年成長率（2025-2032）

• 市場概覽
• 常規美甲
• UV凝膠指甲
• 浸粉
• 丙烯酸纖維
• 聚凝膠
• 其他

指甲油市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 超級市場/大賣場
• 藥局和藥局
• 專業美容店
• 沙龍和水療中心
• 電子商務/線上

指甲油市場規模（按價格分佈和複合年成長率） (2025-2032)

• 市場概覽
• 低的
• 中等的
• 高的

指甲油市場規模（依消費群組分類）及複合年成長率（2025-2032）

• 市場概覽
• 男性
• 女士
• 孩子

指甲油市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• L'Oreal SA（France）
• Revlon Inc.（USA）
• The Estee Lauder Companies Inc.（USA）
• Unilever PLC（UK）
• Procter & Gamble Co.（USA）
• Henkel AG & Co. KGaA（Germany）
• Beiersdorf AG（Germany）
• Galderma SA（Switzerland）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Oriflame Holding AG（Switzerland）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Inglot Cosmetics（Poland）
• Deborah Group SpA（Italy）
• Kose Corporation（Japan）
• Polished Inc.（USA）

結論和建議

Global Nail Polish Market size was valued at USD 16.23 billion in 2023 and is poised to grow from USD 17.35 billion in 2024 to USD 29.59 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Market insights reveal a significant shift towards gel-based, non-toxic, and breathable nail lacquers, driven by consumer demand for healthier alternatives to traditional products laden with toxic chemicals. As awareness rises regarding harmful ingredients, major brands are increasingly offering formulations that are "3-free," "5-free," or "10-free." Ethical beauty influences consumer preferences, resulting in heightened interest in vegan and cruelty-free options. Notably, leading companies are launching plant-based nail polishes amid tightening regulations enforced by various health agencies aimed at phasing out harmful chemicals. However, challenges persist, including stringent compliance requirements and rising costs associated with regulations regarding chemical safety, labeling, and volatile organic compounds. These factors may hinder smaller brands from achieving growth and scalability within the competitive nail polish market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nail Polish market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nail Polish Market Segments Analysis

Global Nail Polish Market is segmented by Product, Distribution Channel, Price Range, Consumer Group and region. Based on Product, the market is segmented into Regular Nail Polish, UV Gel Nail Polish, Dip Powder, Acrylic, Polygel and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Pharmacies & Drugstores, Specialty Beauty Stores, Salons & Spas and E-commerce/Online. Based on Price Range, the market is segmented into Low, Mid and High. Based on Consumer Group, the market is segmented into Men, Women and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Nail Polish Market

The Global Nail Polish market is experiencing significant growth driven by a rising consumer preference for cruelty-free, non-toxic, and eco-friendly natural nail products. As environmental awareness increases, more consumers are seeking nail polishes made from plant-based ingredients and packaged sustainably. This shift towards vegan options and environmentally friendly practices is prompting manufacturers to adapt their offerings. Leading brands like Sally Hansen and Coty Inc. are responding to this demand by reformulating their products to meet the expectations of health-conscious consumers. This trend not only caters to ethical considerations but also enhances the overall appeal of nail cosmetics in today's market.

Restraints in the Global Nail Polish Market

The Global Nail Polish market faces significant restraints due to the rising awareness of health risks associated with traditional nail polishes that often contain harmful substances like formaldehyde, toluene, and dibutyl phthalate (DBP). Despite a growing demand for nail care products, these health concerns, particularly in regions with stringent regulatory frameworks, could hinder market expansion. As consumers increasingly seek safer and more environmentally friendly alternatives, manufacturers are under pressure to revamp their formulations and production methods. This shift towards cleaner, non-toxic ingredients may reshape the competitive landscape, compelling brands to innovate to meet the evolving preferences of health-conscious consumers.

Market Trends of the Global Nail Polish Market

The Global Nail Polish market is witnessing a significant trend towards customization and personalization, driven by the growing demand for unique nail treatments among consumers, particularly Millennials and Gen Z. Salons and online platforms are increasingly offering tailored options, enabling clients to select specific colors, finishes, and intricate designs. This shift towards made-to-order nail polish, where customers can create their own shades, enhances the overall consumer experience while boosting sales for businesses. As personalization continues to gain traction, it is expected to shape product offerings and marketing strategies, solidifying its position as a defining trend in the nail care industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Nail Polish Market Size by Product & CAGR (2025-2032)

• Market Overview
• Regular Nail Polish
• UV Gel Nail Polish
• Dip Powder
• Acrylic
• Polygel
• Others

Global Nail Polish Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Pharmacies & Drugstores
• Specialty Beauty Stores
• Salons & Spas
• E-commerce/Online

Global Nail Polish Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Mid
• High

Global Nail Polish Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Nail Polish Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Price Range, Consumer Group)
  • US
  • Canada
• Europe (Product, Distribution Channel, Price Range, Consumer Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Price Range, Consumer Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Price Range, Consumer Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Price Range, Consumer Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Galderma S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inglot Cosmetics (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deborah Group S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kose Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polished Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations