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市場調查報告書
商品編碼
1699383
指甲油市場機會、成長動力、產業趨勢分析及2025-2034年預測Nail Polish Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
2024 年全球指甲油市場規模達到 99 億美元,預計 2025 年至 2034 年的複合年成長率為 6.5%。推動這一成長的因素是消費者偏好轉向比傳統指甲產品更安全、更健康的替代品。隨著人們對甲醛、甲苯和鄰苯二甲酸二丁酯 (DBP) 等有害化學物質風險的認知不斷提高,消費者開始傾向於無毒、透氣和凝膠配方。 「3無」、「5無」甚至「10無」指甲油的日益流行反映了人們對清潔美容解決方案的強烈需求,這種解決方案在不影響風格或性能的情況下優先考慮健康。
指甲油產業正在快速發展,創新是其核心。領先品牌正在投資先進的配方,以提供持久的耐磨性、鮮豔的色彩和對指甲友好的成分。純素、無殘忍和植物性指甲油越來越受歡迎,與更廣泛的清潔美容運動一致。此外,指甲油配方的技術進步,例如自修復和剝離凝膠,正在重塑消費者的期望。隨著消費者積極尋求潮流色彩和指甲彩繪靈感,社群媒體、影響力行銷和以美容為中心的電子商務平台在市場擴張中發揮關鍵作用。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 99億美元 |
預測值 | 184億美元 |
複合年成長率 | 6.5% |
市場分為各種產品類型,包括普通、凝膠、丙烯酸、聚合物凝膠、浸粉等。丙烯酸指甲油預計將出現顯著成長,收入將從 2024 年的 37 億美元上升。它們的受歡迎程度源自於其多功能性和易於自訂的能力,讓個人能夠展現個人風格。美容院和美甲水療中心透過提供廣泛的丙烯酸指甲服務來推動需求,使其成為尋求持久指甲增強服務的人士的首選。
女性仍然是指甲油領域的主要消費群體,因為指甲護理仍然是日常美容的重要組成部分。該行業已經見證了大量迎合不斷變化的消費者習慣的創新產品的湧入,高級時尚趨勢和季節性系列影響著購買決策。在家進行指甲護理的現像也日益增多,DIY 指甲套裝和專業級指甲油讓高級指甲護理變得更容易獲得。
北美指甲油市場預計在 2024 年創造 33 億美元的產值,預計 2025 年至 2034 年期間的複合年成長率為 6.5%。由於消費者在個人護理方面的支出強勁、美容行業蓬勃發展以及龐大的美甲沙龍和專業人士網路,該地區引領市場。北美是一些最具影響力的指甲油品牌的發源地,也是美容創新的中心。環保和水性指甲油的推出,加上人們對大膽、藝術性的指甲設計的日益偏愛,使市場保持活力和競爭力。
The Global Nail Polish Market reached USD 9.9 billion in 2024 and is projected to grow at a CAGR of 6.5% from 2025 to 2034. This growth is driven by shifting consumer preferences toward safer and healthier alternatives to traditional nail products. With increasing awareness about the risks of harmful chemicals like formaldehyde, toluene, and dibutyl phthalate (DBP), consumers are gravitating toward non-toxic, breathable, and gel-based formulas. The rising popularity of "3-free," "5-free," and even "10-free" nail polishes reflects a strong demand for clean beauty solutions that prioritize well-being without compromising on style or performance.
The nail polish industry is evolving rapidly, with innovation at its core. Leading brands are investing in advanced formulations that offer long-lasting wear, vibrant colors, and nail-friendly ingredients. Vegan, cruelty-free, and plant-based nail polishes are gaining traction, aligning with the broader clean beauty movement. Additionally, technological advancements in nail polish formulations, such as self-healing and peel-off gels, are reshaping consumer expectations. Social media, influencer marketing, and beauty-focused e-commerce platforms play a pivotal role in market expansion as consumers actively seek trend-driven shades and nail art inspiration.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $9.9 Billion |
Forecast Value | $18.4 Billion |
CAGR | 6.5% |
The market is segmented into various product types, including regular, gel, acrylic, polygel, dip powder, and others. Acrylic nail polishes are expected to see significant growth, with revenues rising from USD 3.7 billion in 2024. Their popularity stems from their versatility and ability to be easily customized, allowing individuals to express personal style. Beauty salons and nail spas drive demand by offering an extensive range of acrylic nail services, making them a preferred choice for those seeking long-lasting, durable nail enhancements.
Women remain the dominant consumer group in the nail polish sector, as nail care continues to be an essential part of grooming routines. The industry has witnessed an influx of innovative products catering to evolving consumer habits, with high-fashion trends and seasonal collections influencing purchasing decisions. At-home nail care is also on the rise, with DIY nail kits and professional-grade polishes making premium nail treatments more accessible.
North America Nail Polish Market is expected to generate USD 3.3 billion in 2024, with a projected CAGR of 6.5% between 2025 and 2034. The region leads the market due to strong consumer spending on personal care, a thriving beauty industry, and a vast network of nail salons and professionals. Home to some of the most influential nail polish brands, North America remains a hub for beauty innovation. The introduction of eco-friendly and water-based nail polishes, coupled with an increasing preference for bold and artistic nail designs, keeps the market dynamic and competitive.