線上調查軟體市場規模、佔有率、成長分析（按產品、部署、公司規模、應用和地區）- 2025 年至 2032 年產業預測

2023 年全球線上調查軟體市場規模為 38 億美元，預計將從 2024 年的 43.1 億美元成長到 2032 年的 117.8 億美元，預測期內（2025-2032 年）的複合年成長率為 13.4%。

隨著越來越多的企業採用數位工具進行資料收集和市場研究，線上調查軟體市場正在經歷強勁成長。隨著企業優先考慮數據主導策略，線上調查平台正在成為一種靈活、經濟高效的解決方案，可以從客戶、員工和相關人員收集重要的見解。這些工具被應用於零售和醫療保健等各個領域，以改善客戶體驗、評估患者滿意度並提高服務品質。此外，對即時數據分析的需求日益成長，以及人工智慧和機器學習的融合，正在推動數據處理和預測洞察的效率提高。遠距工作和數位接觸點的興起進一步加速了機會，凸顯了開發方便用戶使用的行動介面和高級分析功能以更好地了解與會者行為的機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

線上調查軟體市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 企業級
• 個人成績

線上調查軟體市場規模（按部署和複合年成長率） (2025-2032)

• 市場概覽
• 本地
• 雲

線上調查軟體市場規模（按公司規模和複合年成長率） (2025-2032)

• 市場概覽
• 小型企業
• 主要企業

線上調查軟體市場規模（按應用和複合年成長率） (2025-2032)

• 市場概覽
• 零售
• BFSI
• 醫療和媒體
• 教育和公共部門
• 車
• 航空和旅遊
• 其他

線上調查軟體市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Google
• Checkbox Technology Pty Ltd
• IdWeb Srl
• LimeSurvey GmbH
• Nicereply
• Outside Software Inc.
• QuestionPro Survey Software
• SurveyMonkey
• WorkTango
• Zoho Corporation Pvt. Ltd.

結論和建議

Global Online Survey Software Market size was valued at USD 3.8 billion in 2023 and is poised to grow from USD 4.31 billion in 2024 to USD 11.78 billion by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The online survey software market is witnessing robust growth driven by the increasing adoption of digital tools for data collection and market research. As companies prioritize data-driven strategies, online survey platforms emerge as agile and cost-effective solutions to gather essential insights from customers, employees, and stakeholders. Various sectors, including retail and healthcare, utilize these tools to enhance customer experiences, assess patient satisfaction, and improve service quality. Furthermore, the growing need for real-time data analysis, along with AI and machine learning integration, enhances the efficiency of data processing and predictive insights. The rise of remote work and digital touchpoints further accelerates demand, highlighting the opportunities for developing user-friendly mobile interfaces and advanced analytics capabilities to enrich understanding of participant behavior.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Survey Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Survey Software Market Segments Analysis

Global Online Survey Software Market is segmented by Product, Deployment, Enterprise Size, Application and region. Based on Product, the market is segmented into Enterprise Grade and Individual Grade. Based on Deployment, the market is segmented into On-Premise and Cloud. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Retail, BFSI, Medical & Media, Education & Public Sector, Automotive, Airline & Travel and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Survey Software Market

The Global Online Survey Software market is driven by a growing recognition among organizations of all sectors of the importance of data-driven insights in shaping their strategies, enhancing customer experiences, and securing competitive advantages. By utilizing online survey software, businesses can effectively gather real-time feedback from customers, employees, and stakeholders. This structured approach to data collection allows organizations to refine their products, services, and marketing initiatives based on genuine user behavior and sentiments. As the demand for actionable insights continues to grow, the reliance on online survey tools is becoming increasingly vital for informed decision-making and strategic planning.

Restraints in the Global Online Survey Software Market

The Global Online Survey Software market faces significant constraints due to the necessity of adhering to data privacy regulations like GDPR and CCPA, which can be particularly challenging for organizations. The collection of personal or sensitive information through online surveys requires firms to implement robust data protection measures and secure data handling practices. This compliance demand can lead to increased operational complexity and escalating costs, particularly for smaller companies that may lack the resources to effectively navigate these regulations. As a result, the financial burden and operational hurdles associated with compliance can hinder market growth and limit accessibility for certain players.

Market Trends of the Global Online Survey Software Market

The Global Online Survey Software market is experiencing a significant trend towards the integration of AI and Machine Learning technologies, enhancing user experience and analytical capabilities. By 2024, platforms such as Typeform and Qualtrics have pioneered features that automate survey creation, enabling dynamic question routing based on real-time user inputs. This evolution facilitates predictive analytics and advanced sentiment analysis, allowing businesses to extract deeper insights with greater accuracy. As organizations increasingly rely on data-driven decision-making, the adoption of AI-driven functionalities in survey software is expected to surge, positioning these tools as essential for market research and customer feedback strategies globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Online Survey Software Market Size by Product & CAGR (2025-2032)

• Market Overview
• Enterprise Grade
• Individual Grade

Global Online Survey Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Online Survey Software Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Online Survey Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail
• BFSI
• Medical & Media
• Education & Public Sector
• Automotive
• Airline & Travel
• Other

Global Online Survey Software Market Size & CAGR (2025-2032)

• North America (Product, Deployment, Enterprise Size, Application)
  • US
  • Canada
• Europe (Product, Deployment, Enterprise Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Deployment, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Deployment, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Deployment, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Checkbox Technology Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IdWeb Srl
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LimeSurvey GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nicereply
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outside Software Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QuestionPro Survey Software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SurveyMonkey
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkTango
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation Pvt. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations