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市場調查報告書
商品編碼
1800119

全球線上調查軟體市場：2025-2030 年預測

Global Online Survey Software Market - Forecasts fom 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

線上調查軟體市場預計將從 2025 年的 156.86 億美元成長到 2030 年的 361.95 億美元，複合年成長率為 18.20%。

線上調查軟體能夠更深入了解消費者偏好、品牌認知和市場趨勢，幫助企業改善行銷策略。全球網路存取的擴張，尤其是透過智慧型手機，推動了市場發展，使企業能夠接觸更廣泛的受眾並收集切實可行的洞察。社群媒體平台的普及為瞄準利基市場和多元化客戶群創造了新的機會，從而提升了線上調查的有效性。此外，調查工具的產品發布和技術進步，透過提供方便用戶使用且高效的數據收集解決方案，也推動了市場的成長。

全球網路普及率

網路調查軟體市場的主要驅動力是高速網路的普及，尤其是隨著5G網路的推出。這項技術飛躍將使企業能夠收集即時客戶回饋，擴大覆蓋範圍並改善決策。快速且經濟高效地進行調查的能力正在支撐市場成長，因為企業可以利用這些工具在動態市場中保持競爭力。

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 調查範圍
  • 市場區隔

第3章 經營狀況

  • 市場促進因素
  • 市場限制
  • 市場機會
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

5. 全球線上調查軟體市場（按產品）

  • 介紹
  • 一次性計費
  • 部分索賠
  • 付款時間

6. 全球線上調查軟體市場（按應用）

  • 介紹
  • 零售
  • 市場研究
  • 衛生保健
  • 金融服務
  • 製造業

7. 全球線上調查軟體市場（按最終用戶）

  • 介紹
  • 個人
  • 公司

8. 全球線上調查軟體市場（按地區）

  • 介紹
  • 北美洲
    • 按產品
    • 按用途
    • 按最終用戶
    • 按國家
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按產品
    • 按用途
    • 按最終用戶
    • 按國家
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 按產品
    • 按用途
    • 按最終用戶
    • 按國家
      • 德國
      • 法國
      • 英國
      • 西班牙
      • 其他
  • 中東和非洲
    • 按產品
    • 按用途
    • 按最終用戶
    • 按國家
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 其他
  • 亞太地區
    • 按產品
    • 按用途
    • 按最終用戶
    • 按國家
      • 中國
      • 印度
      • 日本
      • 韓國
      • 印尼
      • 泰國
      • 台灣
      • 其他

第9章：競爭格局及分析

  • 主要企業和策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章：公司簡介

  • Zoho Corporation Pvt. Ltd
  • Medallia
  • Forsta
  • Inqwise
  • SurveyMonkey（STG Partners, LLC）
  • Campaign Monitor
  • QuestionPro Survey Software
  • Qualtrics（Silver Lake Technology Management）
  • Snap Surveys Ltd
  • Alchemer

第11章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061610749

The Global Online Survey Software Market is expected to grow from USD 15.686 billion in 2025 to USD 36.195 billion in 2030, at a CAGR of 18.20%.

Online survey software facilitates a deeper understanding of consumer preferences, brand perception, and market trends, enabling businesses to refine marketing strategies. The market is propelled by the global expansion of internet access, particularly through smartphones, which allows companies to reach broader audiences and gather actionable insights. The proliferation of social media platforms has created new opportunities for targeting niche and diverse customer segments, enhancing the effectiveness of online surveys. Additionally, product launches and technological advancements in survey tools are boosting market growth by offering user-friendly, efficient solutions for data collection.

Global Internet Penetration

A key driver of the online survey software market is the widespread adoption of high-speed internet, particularly with the rollout of 5G networks. This technological leap allows companies to gather real-time customer feedback, expanding their reach and improving decision-making. The ability to conduct surveys quickly and cost-effectively supports market growth, as businesses leverage these tools to stay competitive in dynamic markets.

Market Segmentation

By Application

The retail sector is a major growth driver for online survey software, fueled by the booming e-commerce industry. Retailers rely on surveys to understand consumer preferences, optimize inventory, and enhance customer experiences. The need for recurring consumer data to inform stocking decisions and marketing strategies positions online surveys as a critical tool in this sector. The efficiency of web-based surveys, combined with their low cost, makes them indispensable for retailers aiming to stay agile in a competitive landscape.

Geographical Outlook

North America dominates the global online survey software market, driven by its advanced technological infrastructure and early adoption of digital tools. High internet penetration and widespread social media use, particularly on platforms like Facebook and Instagram, amplify demand for survey software. The region's robust education and workplace programs further support market growth by promoting the use of surveys for consumer and employee insights. The presence of major market players and a culture of innovation contribute to North America's leadership, with industries leveraging surveys to track market trends and consumer behavior effectively.

Competitive and Strategic Insights

The online survey software market is characterized by intense competition and continuous innovation. Companies are focusing on developing intuitive, scalable survey platforms to meet diverse industry needs. The integration of advanced analytics and AI-driven insights enhances the value of survey tools, enabling businesses to extract deeper market intelligence. The growing reliance on social media for consumer engagement further drives demand, as retailers and other sectors use surveys to refine marketing strategies and improve product offerings.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2020 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Global Online Survey Software Market Segmentation

By Product

  • One Time Charge
  • Partially Charge
  • Time to Pay

By Application

  • Retail
  • Media Research
  • Healthcare
  • Financial Service
  • Manufacturing

By End-User

  • Individual
  • Businesses

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • UAE
  • Israel
  • Saudi Arabia
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL ONLINE SURVEY SOFTWARE MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. One Time Charge
  • 5.3. Partially Charge
  • 5.4. Time To Pay

6. GLOBAL ONLINE SURVEY SOFTWARE MARKET BY APPLICATION

  • 6.1. Introduction
  • 6.2. Retail
  • 6.3. Market Research
  • 6.4. Healthcare
  • 6.5. Financial Services
  • 6.6. Manufacturing

7. GLOBAL ONLINE SURVEY SOFTWARE MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Individual
  • 7.3. Businesses

8. GLOBAL ONLINE SURVEY SOFTWARE MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Product
    • 8.2.2. By Application
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Product
    • 8.3.2. By Application
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Product
    • 8.4.2. By Application
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. France
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Product
    • 8.5.2. By Application
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Product
    • 8.6.2. By Application
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. India
      • 8.6.4.3. Japan
      • 8.6.4.4. South Korea
      • 8.6.4.5. Indonesia
      • 8.6.4.6. Thailand
      • 8.6.4.7. Taiwan
      • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Zoho Corporation Pvt. Ltd
  • 10.2. Medallia
  • 10.3. Forsta
  • 10.4. Inqwise
  • 10.5. SurveyMonkey (STG Partners, LLC)
  • 10.6. Campaign Monitor
  • 10.7. QuestionPro Survey Software
  • 10.8. Qualtrics (Silver Lake Technology Management)
  • 10.9. Snap Surveys Ltd
  • 10.10. Alchemer

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations