裝飾塗料市場規模、佔有率、成長分析（按產品類型、按技術、按樹脂類型、按塗料類型、按用戶類型、按應用、按地區）- 行業預測 2025-2032

2023 年全球裝飾塗料市場規模為 853 億美元，預計將從 2024 年的 886.3 億美元成長到 2032 年的 1,203.6 億美元，預測期內（2025-2032 年）的複合年成長率為 3.90%。

由於住宅和商業領域對美觀耐用飾面的需求不斷增加，裝飾塗料市場預計將經歷顯著成長。都市化、可支配收入的增加以及翻新活動的活性化（尤其是在發展中地區）進一步推動了這個市場擴張。政府推動永續建築實踐的舉措以及對環保和低VOC裝飾塗料的日益成長的偏好預計將推動市場採用。此外，人們越來越意識到水基和生物基替代品對環境和健康的益處，這可能會刺激對永續解決方案的需求。然而，原料價格波動、先進環保塗料成本高、溶劑型產品的嚴格規定以及新興市場消費者意識有限等挑戰可能會阻礙未來幾年裝飾塗料領域的成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 原料分析
• 客戶和購買標準分析

全球裝飾塗料市場規模（依產品類型及複合年成長率）（2025-2032 年）

• 市場概覽
• 乳液
• 木材塗料
  • 清漆
  • 弄髒
• 搪瓷
• 其他

全球裝飾塗料市場規模（依技術及複合年成長率） (2025-2032)

• 市場概覽
• 水系統
• 溶劑型
• 粉末塗料

全球裝飾塗料市場規模（按樹脂類型和複合年成長率）（2025-2032）

• 市場概覽
• 丙烯酸樹脂
• 醇酸樹脂
• 聚氨酯樹脂
• 乙烯基樹脂
• 其他

全球裝飾塗料市場規模（按塗料類型和複合年成長率） （2025-2032）

• 市場概覽
• 內部的
• 外部的

全球裝飾塗料市場規模（按使用者類型和複合年成長率）（2025-2032）

• 市場概覽
• DIY
• 專業的

全球裝飾塗料市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 住宅
  • 新建築
  • 整修和重新粉刷
• 非居住
  • 商業的
  • 工業的
  • 基礎設施

全球裝飾塗料市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Sherwin-Williams Company（USA）
• PPG Industries, Inc（USA）
• AkzoNobel NV（Netherlands）
• BASF Coating GmbH（Germany）
• Jotun A/S（Norway）
• Asian Paints Limited（India）
• Kansai Paint Co., Ltd.（Japan）
• Nippon Paint Holdings Co., Ltd.（Japan）
• RPM International, Inc.（USA）
• Masco Corporation（USA）
• Hempel A/S（Denmark）
• DAW SE（Germany）
• Diamond Vogel Paint Company（USA）
• Kelly-Moore Paints（USA）
• Shalimar Paints（India）
• Benjamin Moore & Co（USA）
• Brillux GmbH & Co. KG（Germany）
• Carpoly Chemical Group Co., Ltd（China）
• Cloverdale Paint Inc（Canada）
• Lanco Paints（Puerto Rico）

結論和建議

Global Decorative Coating Market size was valued at USD 85.30 Billion in 2023 and is poised to grow from USD 88.63 Billion in 2024 to USD 120.36 Billion by 2032, growing at a CAGR of 3.90% during the forecast period (2025-2032).

The decorative coatings market is poised for significant growth, driven by heightened demand for aesthetically pleasing and durable finishes in both residential and commercial sectors. Urbanization, rising disposable incomes, and increased renovation activities, particularly in developing regions, are further fueling this expansion. Government initiatives promoting sustainable construction practices and the growing preference for eco-friendly, low-VOC decorative coatings are expected to enhance market adoption. Additionally, the rising awareness of the environmental and health benefits of water-based and bio-based options will likely boost the demand for sustainable solutions. However, challenges such as fluctuating raw material prices, the high costs of advanced eco-friendly coatings, stringent regulations on solvent-based products, and limited consumer awareness in emerging markets may hinder growth in the decorative coatings sector in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Decorative Coating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Decorative Coating Market Segments Analysis

The global decorative coating market is segmented on the basis of product type, technology, resin type, coating type, user type, application, and region. By product type, the market is segmented into Emulsions, Wood Coatings (Varnishes, Stains), Enamels and Others. By technology, the market is segmented into Water-borne, Solvent-borne and Powder Coatings. Based on resin type, the market is segmented into Acrylic Resin, Alkyd Resin, Polyurethane Resin, Vinyl Resin and Others. Based on coating type, the market is segmented into Interior and Exterior. Based on user type, the market is segmented into DIY and Professional. Based on application, the market is segmented into Residential (New Construction, Remodel And Repaint) and Non-Residential (Commercial, Industrial, Infrastructure. By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing significant growth driven by an increasing awareness among consumers regarding the health and environmental impact of their purchasing decisions. As individuals worldwide adopt more conscious habits, there is a corresponding shift toward sustainable and eco-friendly products. This trend is further reinforced by governments implementing stricter regulations on volatile organic compounds (VOCs) emissions. Consequently, the demand for decorative coatings that meet these eco-friendly criteria is on the rise. Consumers are increasingly favoring options that feature lower VOC emissions, highlighting the market's transition towards more environmentally responsible and health-conscious choices.

Restraints in the Global Decorative Coating Market

The Global Decorative Coatings market faces significant challenges due to the frequent fluctuations in the prices of essential raw materials like pigments, resins, and solvents. These price variations often stem from various factors, including supply chain disruptions and geopolitical tensions. Consequently, increases in raw material costs can lead to higher product prices, which may discourage potential investments and exert pressure on profit margins for companies in the industry. As a result, this instability can hinder market growth and create uncertainty for manufacturers and stakeholders seeking to maintain competitiveness in the evolving market landscape.

Market Trends of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing significant growth, driven by a remarkable 44% increase in homeowner spending on DIY projects and furniture in recent years. This surge can be attributed to the widespread influence of social media, which has inspired consumers to undertake DIY home improvement initiatives. In response to this trend, manufacturers are innovating by providing user-friendly decorative coatings that boast features such as quick-dry times, low odor, and versatility across multiple surfaces. This shift not only caters to the aesthetic preferences of DIY enthusiasts but also enhances functionality, indicating a robust opportunity for growth within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Raw Material Analysis
• Customer & Buying Criteria Analysis

Global Decorative Coatings Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Emulsions
• Wood Coatings
  • Varnishes
  • Stains
• Enamels
• Others

Global Decorative Coatings Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Water-borne
• Solvent-borne
• Powder Coatings

Global Decorative Coatings Market Size by Resin Type & CAGR (2025-2032)

• Market Overview
• Acrylic Resin
• Alkyd Resin
• Polyurethane Resin
• Vinyl Resin
• Others

Global Decorative Coatings Market Size by Coating Type & CAGR (2025-2032)

• Market Overview
• Interior
• Exterior

Global Decorative Coatings Market Size by User Type & CAGR (2025-2032)

• Market Overview
• DIY
• Professional

Global Decorative Coatings Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
  • New Construction
  • Remodel And Repaint
• Non-Residential
  • Commercial
  • Industrial
  • Infrastructure

Global Decorative Coatings Market Size & CAGR (2025-2032)

• North America (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • US
  • Canada
• Europe (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Technology, Resin Type, Coating Type, User Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sherwin-Williams Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PPG Industries, Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AkzoNobel N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF Coating GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jotun A/S (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paint Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RPM International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Masco Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hempel A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAW SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Vogel Paint Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kelly-Moore Paints (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shalimar Paints (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benjamin Moore & Co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brillux GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carpoly Chemical Group Co., Ltd (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloverdale Paint Inc (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lanco Paints (Puerto Rico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations