苦艾酒市場規模、佔有率、成長分析（按產品類型、按包裝、按最終用途、按分銷管道和按地區）－2025-2032 年產業預測

預計苦艾酒市場規模將在 2023 年達到 115 億美元，並從 2024 年的 122.5 億美元成長到 2032 年的 202.7 億美元，預測期內（2025-2032 年）的複合年成長率為 6.5%。

由於加入香辛料和草藥的低酒精雞尾酒越來越受歡迎，全球苦艾酒市場預計將大幅成長。隨著消費者轉向更傳統的酒精飲料，加上生活水準的提高和生活方式的改變，對苦艾酒的需求持續成長。苦艾酒通常由 75% 的葡萄酒和多種植物混合而成，酒精濃度適中，約為 18%，因此受到尋求不太醉人口味的現代飲酒者的歡迎。西班牙、法國、義大利等歐洲主要市場需求強勁，預計市場將實現高成長。 Proof & Company 的永續包裝和帝亞吉歐推出的優質即飲雞尾酒等最新創新進一步支持了這一趨勢，將苦艾酒定位為消費者精緻、環保的選擇。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

苦艾酒市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 乾燥
• 甜的

苦艾酒市場規模（依包裝種類及複合年成長率）(2025-2032)

• 市場概覽
• 寶特瓶
• 玻璃瓶
• 其他

苦艾酒市場規模（依最終用途及複合年成長率）(2025-2032)

• 市場概覽
• 飲料業
• 食品工業
• Horeca

苦艾酒市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 專賣店
• 現代零售
• 餐廳/飯店/酒吧
• 便利商店
• 零售商

苦艾酒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Bacardi Limited（Bermuda）
• Bodegas Martinez Lacuesta La Rioja Haro（Spain）
• Branca International SpA（Italy）
• Contratto（Italy）
• Davide Campari-Milano NV（Lagfin SCA）（Italy）
• Giulio Cocchi Spumanti Srl（Italy）
• La Quintinye Vermouth Royal（France）
• Quady Wines（US）
• Ransom Spirits（US）
• Uncouth Vermouth（US）
• Martini & Rossi（Italy）
• Fratelli Branca（Italy）
• Intrepid Spirits Limited（Ireland）

結論和建議

Vermouth Market size was valued at USD 11.5 billion in 2023 and is poised to grow from USD 12.25 billion in 2024 to USD 20.27 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global vermouth market is poised for significant growth, driven by the increasing popularity of low-alcohol cocktails enhanced with spices and herbs. As consumers gravitate towards traditional alcoholic beverages, complemented by rising living standards and changing lifestyles, the demand for vermouth continues to grow. Typically comprising 75% wine and infused with various botanicals, vermouth is favored for its moderate alcohol content of around 18% ABV, appealing to modern drinkers seeking flavor with less intoxication. Major European markets, including Spain, France, and Italy, demonstrate strong demand, anticipating high market growth. Recent innovations, such as sustainable packaging from Proof & Company and the launch of premium ready-to-drink cocktails by Diageo, further support this trend, positioning vermouth as a sophisticated and eco-friendly choice for consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vermouth market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vermouth Market Segments Analysis

Global Vermouth Market is segmented by Product Type, Packaging, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Dry and Sweet. Based on Packaging, the market is segmented into Plastic Bottles, Glass Bottles and Others. Based on End Use, the market is segmented into Beverage Industry, Food Industry and Horeca. Based on Distribution Channel, the market is segmented into Specialty Stores, Modern Trade, Restaurants/Hotels/Bars, Convenience Stores and Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vermouth Market

A key factor driving the expansion of the global vermouth market is the rising consumer preference for low-alcohol beverages. This trend is especially notable among millennials and adults who regularly frequent pubs and restaurants, where there is a growing demand for sophisticated yet lighter alcoholic options. The shift towards low-alcohol drinks is supported by a broader health-conscious movement, with consumers increasingly aware of the lifestyle benefits associated with moderate alcohol consumption. As a result, the vermouth market is experiencing a surge in interest, catering to patrons seeking a balanced approach to enjoying their social drinking experiences.

Restraints in the Vermouth Market

The vermouth market faces significant challenges primarily due to intense competition from craft beers and other alternative alcoholic beverages. These alternatives tend to capture the same customer segment as vermouth, particularly millennials and adults frequenting bars and restaurants. Craft beers, renowned for their diverse flavors and local production appeal, have garnered a substantial fan base among consumers who favor artisanal options. This shift in consumer preferences increasingly diverts potential vermouth drinkers toward readily available and heavily marketed craft beer selections. Consequently, the vermouth market must navigate these changing trends to maintain its consumer base amid rising competition.

Market Trends of the Vermouth Market

The vermouth market is experiencing significant growth driven by the burgeoning craft cocktail culture, particularly in North America and Europe. This trend reflects a growing consumer preference for artisanal and innovative beverage experiences, with vermouth emerging as a versatile ingredient in upscale mixology. As bartenders embrace the aromatic complexity of vermouth, it has become a staple in crafting unique cocktail recipes, attracting discerning customers seeking elevated drinking experiences. This elevated status is further fueled by the rise of cocktail bars and a heightened focus on quality ingredients, positioning vermouth as a key player in the expanding landscape of premium beverage offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Vermouth Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Dry
• Sweet

Global Vermouth Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Plastic Bottles
• Glass Bottles
• Others

Global Vermouth Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Beverage Industry
• Food Industry
• Horeca

Global Vermouth Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Modern Trade
• Restaurants/Hotels/Bars
• Convenience Stores
• Retailers

Global Vermouth Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bodegas Martinez Lacuesta La Rioja Haro (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Branca International S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contratto (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Davide Campari-Milano N.V. (Lagfin S.C.A.) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Giulio Cocchi Spumanti Srl (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Quintinye Vermouth Royal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quady Wines (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ransom Spirits (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uncouth Vermouth (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Martini & Rossi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fratelli Branca (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrepid Spirits Limited (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations