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市場調查報告書
商品編碼
1520613
苦艾酒的全球市場的評估:品種,顏色區別,各原產國,ABV,各包裝形式,各產品類型,各終端用戶,各流通管道,各地區,機會,預測(2017年~2031年)Vermouth Market Assessment, By Variety, By Color, By Country of Origin, By ABV, By Packaging Type, By Production, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球苦艾酒市場規模預計將從 2023 年的 46.5 億美元增至 2031 年的 79.9 億美元,預計 2024-2031 年的複合年增長率為 7.00%。
推動市場成長的因素是其保質期長(開封後可在冰箱中保存數月)以及其複雜的風味(因為它含有植物分泌物)。苦艾酒以其比普通葡萄酒更高的性價比、在多種菜餚和雞尾酒中的多功能性以及能夠輕鬆替代傳統葡萄酒而聞名。
苦艾酒是一種強化酒,是馬丁尼、曼哈頓和內格羅尼等大多數經典雞尾酒的重要成分。它富含杜松子、橙皮、八角茴香和當歸根等植物香料,作為一種提升雞尾酒風味的多功能成分,推動了市場的成長。它也用於各種菜餚中,為各種菜餚增添複雜性和深度。它被用作調味品、醬汁和醃料中的風味成分,豐富了食物的整體風味。苦艾酒為海鮮菜餚、雞肉和蔬菜食譜增添了精緻的風味。
雖然Carpano Classico、Martini & Rossi、Noilly Prat、Cinzano 和Dolin 等知名品牌仍佔據市場主導地位,但Method Spirits Sweet Vermouth 和Distefano Winery Poppi Dry Vermouth 等小型精釀釀酒商創造了獨特的口味,吸引了大多數消費者並推動市場成長。
此外,根據歐盟 (EU) 的規定,酒精飲料必須含有 75% 的葡萄酒才能被視為苦艾酒。
增加乾苦艾酒的市佔率
乾苦艾酒比甜苦艾酒擁有更大的市場佔有率,在雞尾酒中具有多種用途,對其傳播做出了巨大貢獻。它是馬丁尼和曼哈頓等經典雞尾酒的重要成分,這兩款雞尾酒都深受消費者歡迎。例如,2022年3月,Cucielo Vermouth向全球市場推出了Dry Vermouth Di Torino。該產品酒精含量為18%,非常適合調製馬丁尼等雞尾酒。它還具有新鮮西西里柑橘的清爽香氣,並伴隨著淡淡的草本苦味。該產品於 2022 年 5 月在歐洲、非洲、北美和亞洲的 28 個國際市場推出。
乾苦艾酒的清爽草本香氣與琴酒、威士忌和伏特加等各種烈酒相得益彰,使其成為各種雞尾酒的重要成分。此外,乾苦艾酒的清淡、甜味較少,適合多種食譜。
因此,乾苦艾酒的多功能性、適應性以及與現代雞尾酒的相關性正在推動對乾苦艾酒的需求,並使其比甜苦艾酒更受歡迎。
歐洲擁有最大的市佔率
苦艾酒在歐洲被廣泛消費,由於其多樣性和文化意義,它經常被作為開胃酒飲用,其中歐洲佔據了絕大多數佔有率。苦艾酒傳統上在飯前飲用,因為它能刺激食慾、清爽口腔、調節胃腸狀況。苦艾酒為消費者提供了美味、清爽的餐點。
例如,2022 年 6 月,Brand Ventures Ltd. 旗下的義大利苦艾酒品牌 Cucielo 擴大了其產品組合,在全球推出了 Dry Vermouth di Torino。這款乾苦艾酒具有新鮮西西里柑橘的清爽香氣,並伴隨著淡淡的草本苦味。
本報告提供全球苦艾酒市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global vermouth market is projected to witness a CAGR of 7.00% during the forecast period 2024-2031, growing from USD 4.65 billion in 2023 to USD 7.99 billion in 2031.
The drivers for the growth of the global vermouth market are complex flavors of vermouth as it contains botanical infusions along with longer shelf-life as it can be stored in a refrigerator for months even after opening. Vermouth is known for its cost effectiveness over typical wines, its versatility and application in various foods and cocktails, and its easy substitutability with the traditional wine.
Vermouth, being a fortified wine, is a key ingredient in most of the classic cocktails, such as Martini, Manhattan, and Negroni. It has been driving the growth of the market due to its infusions of botanicals such as juniper, orange peel, star anise, and angelica root, which makes it a versatile ingredient for elevating the taste of cocktails. Also, it is used in various culinary applications, adding complexity and depth to different dishes and cuisines. It is used as a flavorful ingredient in dressings, sauces, and marinades, enriching the overall taste of the food item. Vermouth-infused seafood dishes and chicken and vegetable-based recipes impart a sophisticated flavor profile.
Established brands such as Carpano Classico, Martini & Rossi, Noilly Prat, Cinzano, and Dolin still hold a dominant position in the market but the smaller craft producers of wine such as Method Spirits Sweet Vermouth and Distefano Winery Poppi Dry Vermouth are facilitating the growth of the market as they are creating unique flavors, which is attracting most of the consumers.
Moreover, according to the European Union, an alcoholic beverage must contain 75% of wine for it to be considered as vermouth.
Dry Vermouth to Hold a Larger Market Share
Dry Vermouth holds a larger share of the market as compared to sweet vermouth, which includes versatility in cocktails and significantly contributes to its widespread popularity. It is a vital ingredient in classic cocktails such as Martini and Manhattan, both of which are popular among consumers. For instance, in March 2022, Cucielo Vermouth launched Dry Vermouth Di Torino for global markets. The offering contains 18% alcoholic beverage volume and is perfect for cocktails such as Martini. Also, it contains crisp notes of fresh Sicilian citrus, complemented by a light herbal bitterness. The rolling out of the product began in May 2022 with the launch in 28 international markets across Europe, Africa, North America, and Asia.
The crisp and herbal notes of dry vermouth complement a wide range of spirits, including gin, whiskey, and vodka, making it a key ingredient in various cocktails. Furthermore, dry vermouth's lighter and less sweet flavor profile makes it more applicable in various recipes.
Thus, the versatility, adaptability, and association of dry vermouth with contemporary cocktails has propelled the demand for dry vermouth, contributing to its popularity as compared to its sweeter counterpart.
Europe is Holding the Largest Market Share
Vermouth is witnessing a surge in the market and is widely consumed in Europe, making it a dominant region as it can be consumed as an aperitif, owing to its versatility and cultural significance. In earlier times, vermouth was consumed before a meal as it is an appetite stimulant and helps in cleansing the palate while preparing the stomach for food. It provides the consumers with a delicious and refreshing start to the dining experience of the consumers.
For instance, in June 2022, Cucielo, an Italian Vermouth brand of Brand Ventures Ltd., expanded its portfolio with the introduction of Dry Vermouth di Torino globally. The dry vermouth delivers a crisp note of fresh Sicilian citrus, complemented by a light herbal bitterness.
Moreover, as vermouth has a cultural significance as it originates in Europe, consumers look for more authentic and traditional dining and drinking experiences, drawn toward consumption of vermouth before the meals, contributing to the cultural heritage.
The key factor which driving the growth of the vermouth in the region is its diverse flavor profiles, catering to a wide range of taste and preferences of the consumers. The diversity of vermouth, whether the crisp taste of dry vermouth or sweet notes of sweet vermouth, offers the consumers a more comprehensive range of options to select from, which would best complement their meals, providing an enjoyable pre-dinner experience.
Patents Supporting the Market Growth
Patents play a significant role in supporting the growth of the vermouth market by protecting intellectual property rights, incentivizing innovation, and promoting competition. The patents are encouraging the companies in the global vermouth market to invest in research and development in formulations of vermouth, production processes, and packaging technologies. These innovations can result in the introduction of a distinct taste profile, improving production efficiency, and enhancing shelf-life, ultimately driving the interest of the consumers and promoting market growth.
Furthermore, the patents provide manufacturers with legal protection against imitation, allowing producers of vermouth to maintain exclusive rights for their innovations. The exclusivity gives a competitive advantage, enabling them to differentiate their products in the market from the competitors. For instance, in November 2023, The Consortium of the Vermouth di Torino PGI announced receiving a certification mark registration from the United States Patent and Trademark Office. Vermouth is the most famous aromatized wine to get a globally recognized status.
Moreover, the patents serve as a catalyst for innovation and competition, contributing to globalization of the global vermouth market by facilitating international trade, allowing the players to expand their market reach and the networks of distribution.
Application of Vermouth in Cocktails is Propelling the Market Growth
Vermouth is a significant ingredient in various contemporary and classic cocktails, famous for its ability to add complexity, depth, and balance to the beverages. The rising popularity of vermouth can be attributed to its association with modern and classic cocktails and surging popularity of mixology trends.
The cocktails which are mostly paired with vermouth are Martini and Manhattan. In the former, dry vermouth is combined with spirits such as gin and vodka to create an unconventional combination. While in the latter, sweet vermouth is combined with whiskey and bitters to offer an aromatic and rich beverage.
Vermouth is widely used in a variety of other cocktails, such as Negroni, which is combined with gin and Campari to create a bitter yet refreshing beverage.
In October 2023, Diageo Plc announced the launch of its ready to drink premium cocktail product line, the Cocktail Collection. The collection includes cocktails with its vermouth offerings. Tanqueray Gin Negroni, which contains red vermouth along with herbal juniper and bitter amaro. Another cocktail from the collection is Bulleit Manhattan which contains sweet vermouth, rye whiskey and bitters. The collection features pre-mixed cocktails in a convenient and elevated format.
Future Market Scenario (2024 - 2031F)
The vermouth market has been witnessing extensive growth and will continue to grow exponentially in the future as well. Sustainable packaging has been a key factor in the vermouth market, which is providing the key players a competitive edge and creating opportunities for them to attract more buyers towards themselves as the consumers are increasingly becoming eco-conscious. Manufacturers are introducing sustainable packaging to appeal to the consumers and reduce a considerable level of environmental footprint, improving the brand loyalty and reputation.
For instance, in November 2023, ecoSPIRITS, Mancino and Proof & Company launched vermouth in a circular packaging which is low in carbon. It is the first vermouth in Australia to be available in ecoTOTE format packaging.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Some of the prominent key players in the vermouth market are Bacardi-Martini B.V., The Dolin Company, Davide Campari-Milano N.V. (Cinzano), and Pernod Ricard SA, which are continuously innovating and launching new products.
In July 2023, Bacardi-Martini B.V. announced the launch of its limited-edition Martini Maestro 36, which is its very first aged Martini Vermouth. The offering is exclusively available in Italy as a part of the brand's 160th Anniversary. Martini, a pioneer vermouth brand of Bacardi-Martini B.V., launched a series of events and products which was built on the legacy of Italian style and culture.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.