事件管理軟體市場規模、佔有率、成長分析（按組件、按事件類型、按部署、按公司規模、按應用、按地區）- 行業預測 2025-2032

預計到 2023 年全球活動管理軟體市場規模將達到 122 億美元，從 2024 年的 138 億美元成長到 2032 年的 369.4 億美元，預測期內（2025-2032 年）的複合年成長率為 13.1%。

在快速擴張的娛樂和活動產業的推動下，全球活動管理軟體市場正在經歷顯著成長。該軟體的主要功能包括活動策劃、與會者參與、影響力測量、線上註冊等。人們對虛擬活動的興趣激增，尤其是自 COVID-19 疫情爆發以來，進一步增加了對虛擬活動管理解決方案的需求。此外，分析技術與事件管理軟體的整合為市場參與企業創造了令人興奮的機會。然而，高昂的實施成本和複雜的整合流程等挑戰仍然是阻礙其廣泛採用的障礙。隨著市場的發展，解決這些限制對於希望增強活動管理服務並利用新趨勢的企業至關重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

活動管理軟體市場規模（按組件和複合年成長率） (2025-2032)

• 市場概覽
• 軟體
  • 活動企劃
  • 活動行銷
  • 場地和票務管理
  • 分析和報告
  • 其他
• 服務
  • 專業服務
  • 諮詢
  • 部署和整合
  • 支援和維護
  • 託管服務

事件管理軟體市場規模（按部署和複合年成長率） (2025-2032)

• 市場概覽
• 雲
• 本地

活動管理軟體市場規模（依公司規模及複合年成長率） (2025-2032)

• 市場概覽
• 小型企業
• 主要企業

活動管理軟體市場規模（按應用和複合年成長率）（2025-2032）

• 市場概覽
• 活動組織者和策劃者
• 公司
• 政府
• 教育
• 其他

活動管理軟體市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Eventbrite（USA）
• Bizzabo（USA）
• Whova（USA）
• Hopin（UK）
• RainFocus（USA）
• Hubilo（USA）
• EventMobi（Canada）
• Swoogo（USA）
• vFairs（USA）
• Airmeet（India）
• PheedLoop（Canada）
• Eventzilla（USA）
• Pathable（USA）
• Accelevents（USA）

結論和建議

Global Event Management Software Market size was valued at USD 12.2 billion in 2023 and is poised to grow from USD 13.8 billion in 2024 to USD 36.94 billion by 2032, growing at a CAGR of 13.1% during the forecast period (2025-2032).

The global event management software market is experiencing significant growth, driven by the rapidly expanding entertainment and event industry. Key functionalities of this software include event planning, attendee engagement, impact measurement, and online registration. The surge in interest in virtual events, particularly following the COVID-19 pandemic, is further boosting demand for virtual event management solutions. Additionally, the integration of analytics into event management software presents exciting opportunities for market participants. However, challenges such as high deployment costs and complex integration processes remain hurdles that may hinder widespread adoption. As the market evolves, addressing these constraints will be vital for businesses aiming to enhance their event management offerings and capitalize on emerging trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Software Market Segments Analysis

Global Event Management Software Market is segmented by Components, Deployment, Enterprise Size, Application and region. Based on Components, the market is segmented into Software and Services. Based on Event Type, the market is segmented into Virtual (Live Streaming Platforms, Virtual Exhibition Platforms, Networking & Engagement Platforms), In-person (Trade Shows/Exhibitions, Seminars, Product Launches). Based on Deployment, the market is segmented into Cloud and On-premises. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises and Large enterprises. Based on Application, the market is segmented into Event organizers & planners, Corporate, Government, Education and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Software Market

The Global Event Management Software market is being significantly propelled by the growing demand for comprehensive, all-in-one solutions to manage events efficiently. As organizations increasingly seek centralized platforms to handle every aspect of event planning and execution, the availability of such robust software is rising. This trend towards integrated event management solutions, which streamline tasks from conception to completion, is expected to drive substantial market growth in the coming years. As a result, businesses and planners are increasingly adopting these technologies to enhance their event operations, ultimately contributing to the overall expansion of the market.

Restraints in the Global Event Management Software Market

The Global Event Management Software market faces significant challenges due to high deployment costs and the complex nature of the software. Implementing such solutions can be a capital-intensive endeavor, which often discourages small and medium enterprises from adopting them. The substantial expenses associated with deployment and integration are expected to hinder long-term adoption rates, as many businesses in this segment lack the financial resources necessary to invest in sophisticated event management software. Consequently, this financial barrier poses a restraint to market growth, limiting accessibility and uptake among smaller organizations seeking efficient event management solutions.

Market Trends of the Global Event Management Software Market

The Global Event Management Software market is experiencing a notable trend towards personalization, driven by increasing demand for tailored experiences among event attendees. As organizations seek to differentiate themselves and enhance engagement, software providers are compelled to innovate and offer customized solutions. This shift towards personalization not only fosters stronger connections between hosts and participants but also allows for the integration of data analytics to better understand attendee preferences and behaviors. Consequently, companies that prioritize personalization are likely to gain a competitive edge, shaping the future landscape of the event management industry as it evolves to meet the dynamic needs of diverse audiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Event Management Software Market Size by Components & CAGR (2025-2032)

• Market Overview
• Software
  • Event Planning
  • Event Marketing
  • Venue & Ticket Management
  • Analytics and Reporting
  • Others
• Services.
  • Professional Services
  • Consulting
  • Deployment & Integration
  • Support and Maintenance
  • Managed Services

Global Event Management Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Event Management Software Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and medium-sized enterprises
• Large enterprises

Global Event Management Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Event organizers & planners
• Corporate
• Government
• Education
• Others

Global Event Management Software Market Size & CAGR (2025-2032)

• North America (Components, Deployment, Enterprise Size, Application)
  • US
  • Canada
• Europe (Components, Deployment, Enterprise Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Components, Deployment, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Components, Deployment, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Components, Deployment, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Eventbrite (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzabo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whova (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hopin (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RainFocus (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hubilo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EventMobi (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swoogo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• vFairs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airmeet (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PheedLoop (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventzilla (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pathable (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accelevents (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations