按摩油市場規模、佔有率、成長分析、按產品、分銷管道、最終用途、應用、地區 - 產業預測 2025-2032

按摩油市場規模預計在 2023 年達到 35 億美元，並從 2024 年的 37.6 億美元成長到 2032 年的 66.5 億美元，預測期內（2025-2032 年）的複合年成長率為 7.4%。

日益成長的家庭水療趨勢正在創造巨大的市場機會，尤其是對於有助於營造輕鬆水療氛圍的按摩油。人們越來越意識到按摩療法的益處，例如減輕壓力、緩解疼痛和改善血液循環，這推動了按摩療法的需求。人們也明顯傾向於在按摩混合物中使用精油來增強其治療效果。全球水療中心和健康中心的激增刺激了按摩油、精華液和乳霜等基本水療產品的市場，以解決因都市區壓力衍生的健康問題。社群媒體有助於提高人們對這些產品的認知，並鼓勵品牌繼續創新。最近推出的產品，如 Welda 的純素臉部保養和 FUP 的 Tingle Balm，反映了這種自然、有效的自我護理解決方案的趨勢。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

按摩油市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 橄欖油
• 杏仁油
• 椰子油
• 柑橘油
• 其他

按摩油市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 超級市場和大賣場
• 專賣店
• 電子商務
• 其他

按摩油市場規模（按最終用途和複合年成長率） (2025-2032)

• 市場概覽
• 成人
• 對於嬰兒

按摩油市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 水療和健康中心
• 醫療
• 其他

按摩油市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Biotone（US）
• Bon Vital（US）
• The Body Shop（UK）
• Himalaya Wellness（India）
• Now Foods（US）
• Weleda（Switzerland）
• Aura Cacia（US）
• Kneipp（Germany）
• L'Occitane（France）
• Badger Balm（US）
• Majestic Pure（US）
• Forest Essentials（India）
• Nature's Alchemy（US）
• Maple Holistics（US）

結論和建議

Massage Oil Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 3.76 billion in 2024 to USD 6.65 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The growing trend of at-home spa treatments is presenting significant market expansion opportunities, particularly for massage oils, which help create a relaxing spa atmosphere. Increasing awareness of the benefits of massage therapy for stress reduction, pain relief, and enhanced circulation is driving demand. There is also a notable rise in the use of essential oils in massage blends, enhancing their therapeutic properties. The global surge in spa and wellness center establishments is fueling the market for essential spa products, including massage oils, serums, and creams, to combat health issues stemming from urban stressors. Social media further amplifies awareness about these products, prompting continuous innovation by brands. Recent product launches, including Welda's vegan facial care and FUP's Tingle Balm, reflect this trend towards natural, effective self-care solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Massage Oil market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Massage Oil Market Segments Analysis

Global Massage Oil Market is segmented by Product, Distribution Channel, End Use, Application and region. Based on Product, the market is segmented into Olive Oil, Almond Oil, Coconut Oil, Citrus Oil and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-commerce and Others. Based on End Use, the market is segmented into Adult and Baby. Based on Application, the market is segmented into Spa and Wellness Centers, Medical Therapeutics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Massage Oil Market

The massage oil market is significantly influenced by the rising popularity of essential oils, which have gained substantial recognition for their therapeutic properties. These oils are celebrated for their calming, rejuvenating, and analgesic effects, rendering them perfect for incorporation into massage oils. As consumer awareness grows regarding the advantages of essential oils, many individuals are actively seeking out massage oil products that feature these natural components. This increasing inclination towards essential oils is expected to drive consistent demand in the massage oil sector, as consumers look for products that provide comfort and enhance their overall wellness experience.

Restraints in the Massage Oil Market

The Massage Oil market faces significant restraints primarily due to the escalating demand for natural and organic products, which has driven prices higher and rendered them less accessible for budget-conscious consumers. Many of these massage oils incorporate essential oils, cold-pressed extracts, and rare plant materials, all of which contribute to increased production costs. This financial barrier hinders market growth, particularly in developing regions where consumers often opt for more affordable synthetic alternatives. Consequently, the trend towards premium pricing can limit the overall expansion of the massage oil market, as consumers prioritize cost-effective options over premium offerings.

Market Trends of the Massage Oil Market

The Massage Oil market is experiencing a significant upward trend, fueled by the expanding spa and wellness industry. With the rise of luxury and wellness tourism, there has been a marked increase in the establishment of hotel spas, medical spas, and wellness clinics that incorporate massage therapy as a key component for stress relief and therapeutic benefits. Companies are increasingly integrating high-quality massage oils into their wellness programs, catering to consumers' growing desire for rejuvenation experiences. As resorts, wellness retreats, and premium spa centers enhance their service offerings with diverse massage therapies utilizing specialized oils, the demand for massage oils is projected to continue its robust growth trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Massage Oil Market Size by Product & CAGR (2025-2032)

• Market Overview
• Olive Oil
• Almond Oil
• Coconut Oil
• Citrus Oil
• Others

Global Massage Oil Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others

Global Massage Oil Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Adult
• Baby

Global Massage Oil Market Size by Application & CAGR (2025-2032)

• Market Overview
• Spa and Wellness Centers
• Medical Therapeutics
• Others

Global Massage Oil Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, End Use, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, End Use, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End Use, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End Use, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End Use, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Biotone (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bon Vital (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Now Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aura Cacia (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kneipp (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Badger Balm (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Majestic Pure (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Alchemy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maple Holistics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations