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市場調查報告書
商品編碼
1383542
按摩油市場:成長、未來前景、競爭分析(2023-2031)Massage Oil Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
在多種因素的推動下,按摩油市場在2023 年至2031 年的預測期內將以複合年增長率10.7 增長,這些因素包括人們對按摩治療效果的認識不斷提高、可支配收入增加以及對自我保健和自我保健的日益重視。鬆弛。預計將記錄%。 由於人們對健康和保健意識的不斷提高、城市化和壓力生活方式以及電子商務管道的擴張,按摩油市場正在見證成長。 然而,高價格敏感度仍然是一個拖累。 該市場提供多樣化的產品,杏仁油預計將在 2022 年引領收入,椰子油在預測期內複合年增長率最高。 預計 2022 年成人銷售額最高,2023 年至 2031 年複合年增長率預計最高為嬰兒銷售額。 從地理趨勢來看,北美地區預計在收入方面具有優勢,而亞太地區預計將實現最高的複合年增長率。 領先公司正在採取產品創新、合作夥伴關係和全球擴張等策略來維持其市場地位。
由於消費者對健康和保健的意識不斷增強,按摩油市場正在顯著增長。 人們越來越注重健康,並尋求整體方法來管理壓力、焦慮和身體疾病。 按摩療法通常輔以高品質的按摩油,正逐漸被認為是實現放鬆和舒緩的有效手段。 這種認識導致水療和家庭按摩行業對按摩油的需求激增。 此外,全球健康產業正在迅速擴張,涵蓋各種與健康相關的實踐,包括按摩療法。 人們越來越重視自己的健康,並願意投資優質按摩油來增強整體按摩體驗。 健康旅遊的日益普及也促進了旅館業對按摩油的需求。 2022 年,各零售通路的按摩油銷售量顯著成長,反映出人們對按摩療法和健康的興趣日益濃厚。 按摩油產生的收入將在 2022 年大幅增加,顯示健康和保健趨勢的正面影響。
按摩油市場的另一個主要驅動因素是都市化趨勢和隨之而來的壓力生活方式。 隨著越來越多的人搬到城市地區尋找更好的機會,他們往往會遇到與工作相關的壓力和快節奏城市生活的挑戰。 結果,與壓力相關的健康問題,如焦慮、失眠和肌肉緊張,急劇增加。 按摩療法通常與鎮靜按摩油相結合,是緩解這些城市壓力的首選方法。 由於日程繁忙和工作要求高,人們開始將按摩作為放鬆和恢復活力的一種方式。 家庭按摩的便利性進一步推動了對高品質按摩油的需求。 2022 年的數據顯示,在個人壓力水平較高的城市地區,按摩油的使用率顯著增加。 預計這一趨勢將在預測期內(2023-2031)持續下去。
電子商務的興起使世界各地的客戶更容易獲得產品,從而改變了按摩油市場。 電子商務平台為消費者和製造商開闢了新的途徑,使他們能夠探索和提供各種按摩油產品。 這種數位化轉變創造了一個競爭激烈的市場,消費者可以輕鬆比較不同的品牌並做出明智的選擇。 電子商務也使較小的利基品牌能夠進入市場,從而帶來更大的產品多樣性。 隨著能夠在線上閱讀評論和收集信息,消費者變得越來越挑剔,對高品質按摩油的要求也越來越高。 2022年,電子商務作為按摩油銷售管道的滲透將尤其引人注目。 網上購物選擇的便利性和多樣性促進了該行業收入的顯著增長。
按摩油市場的一個重要限制因素是消費者對價格的高度敏感。 儘管市場是由對優質產品的需求所驅動的,但很大一部分消費者對價格敏感。 消費者通常認為按摩油不是必需品,並且在面對高價標籤時會產生抵制。 這種價格敏感度給製造商和零售商帶來了挑戰,特別是在銷售優質按摩油時。 因此,消費者可能會選擇價格較低的替代品或本土解決方案,這可能會阻礙收入成長。 2022 年,消費者對價格的敏感度將持續明顯,某些產品領域的收入成長速度將慢於其他產品領域。 製造商必須應對這項挑戰,才能在預測期內(2023-2031 年)保持競爭力。
按摩油市場分為不同的產品類別,每個類別都迎合特定的消費者偏好。 市場區隔主要產品如下:
橄欖以橄欖為基礎的按摩油以其保濕和滋養特性而聞名。 它以其對皮膚的自然舒緩效果而聞名。
成人成人按摩油可滿足各種治療和放鬆需求。 這些產品既可用於專業按摩環境,也可用於個人自我照顧。
按摩油市場的地理趨勢受到文化偏好、經濟條件和健康習慣的影響。 地理細分的兩個重要面向是複合年增長率最高的區域和銷售比率最高的區域。 2022年,北美主導按摩油市場,銷售量佔比最高。 該地區對健康的熱愛、優質按摩治療服務的可用性以及消費者意識促成了其市場領先地位。 同時,亞太地區預計在預測期內(2023-2031 年)的複合年增長率最高。 印度和中國等國家越來越多地採用按摩療法和自我保健,推動了這一增長,這些國家的消費者的健康意識日益增強。
按摩油市場的特點是主要參與者之間爭奪市場份額和成長的激烈競爭。 產業內的競爭趨勢集中在產品創新、分銷策略和全球擴張。 市場的頂級公司包括 Bioton、Bon Vital、Aura Cacia、Nature's Alchemy、Majestic Pure、Fabulous Frannie、The Body Shop、Bath &Body Works、Natural Bath 和 Body Products、The Himalaya Drug Company、Master Massage、Raven Moonlight Botanicals 和更多的。 產品創新仍然是按摩油市場競爭優勢的關鍵驅動力。 領先公司不斷投資於研發,以配製新的和改進的按摩油混合物。 這些創新響應了不斷變化的消費者偏好,包括有機和天然成分、獨特的香味以及針對特定治療效果的特殊配方。 對於希望維持或擴大市場佔有率的公司來說,創造獨特、高品質產品的能力是關鍵因素。 此外,環境可持續的包裝選擇越來越受歡迎,反映出該行業對環境責任的日益關注。 按摩油市場的競爭趨勢是由產品創新、分銷策略和全球擴張所推動的。 產業領導者繼續投資於研發,以創造滿足不斷變化的消費者偏好的創新產品。 我們也採用各種分銷管道,包括與水療中心、健康中心和電子商務平台合作,向廣泛的客戶提供我們的產品。 此外,拓展國際市場,特別是亞太地區,是頂尖企業維持市場領先地位、實現永續成長的重要策略。
The massage oil market is expected to experience a CAGR of 10.7% during the forecast period of 2023 to 2031, driven by multiple factors such as the increasing awareness of the therapeutic benefits of massage, rising disposable incomes, and a growing emphasis on self-care and relaxation. The massage oil market is experiencing growth due to increasing awareness of health and wellness, urbanization and stressful lifestyles, and the expansion of e-commerce channels. However, high price sensitivity remains a restraint. The market offers a diverse range of products, with almond-based oils leading in revenue in 2022 and coconut-based oils expected to have the highest CAGR during the forecast period. The adult segment generated the highest revenue in 2022, while the baby segment is expected to have the highest CAGR from 2023 to 2031. Geographic trends favor North America in terms of revenue, while the Asia-Pacific region is set to achieve the highest CAGR. Key players employ strategies such as product innovation, partnerships, and global expansion to maintain their market position.
The massage oil market has witnessed substantial growth due to the increasing awareness of health and wellness among consumers. People are becoming more health-conscious and looking for holistic approaches to manage stress, anxiety, and physical ailments. Massage therapy, often complemented by high-quality massage oils, is being recognized as an effective means to achieve relaxation and relief. This awareness has led to a surge in the demand for massage oils in both the spa and at-home massage segments. Furthermore, the global wellness industry has been expanding rapidly, encompassing various health-related practices, including massage therapy. As people increasingly prioritize their well-being, they are willing to invest in premium massage oils to enhance their overall massage experience. The growing popularity of wellness tourism also contributes to the demand for massage oils in the hospitality industry. In 2022, there was a noticeable increase in the sale of massage oils across various retail channels, reflecting the heightened interest in massage therapy and wellness. The revenue generated from massage oils in 2022 has seen a significant boost, indicating the positive impact of the health and wellness trend.
Another significant driver of the massage oil market is the trend of urbanization and the accompanying stressful lifestyles. As more people move to urban areas in search of better opportunities, they often face increased work-related stress and the challenges of fast-paced city life. This has resulted in a surge in stress-related health issues such as anxiety, insomnia, and muscle tension. Massage therapy, often combined with soothing massage oils, has become a preferred method to alleviate these urban stressors. With hectic schedules and demanding jobs, people are turning to massages as a way to relax and rejuvenate. The convenience of at-home massages has further propelled the demand for high-quality massage oils. Data from 2022 shows a substantial increase in the adoption of massage oils in urban areas, where individuals are more likely to experience high-stress levels. This trend is expected to continue during the forecast period (2023-2031), as urbanization shows no signs of slowing down.
The rise of e-commerce has transformed the massage oil market by making products more accessible to a global customer base. E-commerce platforms have opened up new avenues for both consumers and manufacturers, enabling them to explore and offer a wide range of massage oil products. This digital shift has created a competitive marketplace where consumers can easily compare different brands and make informed choices. E-commerce also allows smaller and niche brands to enter the market, leading to increased product diversity. With the ability to read reviews and gather information online, consumers are becoming more discerning and demanding high-quality massage oils. The increasing prevalence of e-commerce as a sales channel for massage oils has been particularly evident in 2022. The convenience of online shopping, along with a wide variety of options, contributed to substantial revenue growth in the sector.
One notable restraint in the massage oil market is the high price sensitivity of consumers. While the market is driven by the demand for premium and high-quality products, a significant portion of consumers remain price-conscious. They often view massage oils as non-essential items, which can lead to resistance when faced with high price tags. This price sensitivity can be a challenge for manufacturers and retailers, especially when marketing premium massage oils. It can result in consumers opting for lower-priced alternatives or even homemade solutions, which can hinder revenue growth. The price sensitivity among consumers has been evident in 2022, where some product segments witnessed a slower increase in revenue growth compared to others. Manufacturers must address this challenge to maintain a competitive edge during the forecast period (2023-2031).
The massage oil market is segmented into various product categories, each catering to specific consumer preferences. The prominent product segments in the market include:
Olive: Olive-based massage oils are known for their moisturizing and nourishing properties. They are famous for their natural and soothing effects on the skin.
Almond: Almond-based massage oils are highly regarded for their ability to relieve muscle tension and promote relaxation. They are a preferred choice in massage therapy.
Coconut: Coconut-based massage oils offer a tropical and refreshing experience. They are particularly favored for their lightweight texture and pleasant aroma.
Citrus: Citrus-based massage oils provide a rejuvenating and invigorating experience. Their zesty scents are known to uplift moods and energize the body.
Others: This category includes a variety of massage oils with unique ingredients, such as lavender, eucalyptus, or specialized blends. These oils cater to specific therapeutic needs and preferences.
Highest Revenue in 2022: In 2022, almond-based massage oils emerged as the highest revenue-generating segment, driven by their popularity in the massage therapy industry and the perception of their therapeutic benefits.
Highest CAGR (Compound Annual Growth Rate) during the Forecast Period (2023-2031): During the forecast period, coconut-based massage oils are expected to exhibit the highest CAGR. This growth can be attributed to the increasing demand for lightweight and aromatic massage oils that provide a sense of relaxation and comfort.
Adult: Massage oils for adults cater to a wide range of therapeutic and relaxation needs. These are used in both professional massage settings and for personal self-care.
Baby: Massage oils for babies are formulated with utmost care to ensure the safety and comfort of infants. They are designed to provide nourishment and gentle skin care.
Highest Revenue in 2022: In 2022, the adult segment generated the highest revenue, driven by the increasing popularity of massage therapy and self-care practices among adults.
Highest CAGR during the Forecast Period (2023-2031): Over the forecast period, the baby segment is expected to exhibit the highest CAGR. This growth is attributed to the rising awareness of the benefits of baby massage in promoting bonding and providing relaxation to infants.
Geographic trends in the massage oil market are influenced by cultural preferences, economic conditions, and wellness practices. Two key aspects of geographic segmentation are the region with the highest CAGR and the region with the highest revenue percentage. In 2022, North America dominated the massage oil market, accounting for the highest revenue percentage. The region's affinity for wellness practices, the availability of premium massage therapy services, and consumer awareness contributed to its market leadership. In contrast, the Asia-Pacific region is expected to exhibit the highest CAGR during the forecast period (2023-2031). The growth is driven by the increasing adoption of massage therapy and self-care practices in countries like India and China, where consumers are increasingly prioritizing well-being.
The massage oil market is characterized by intense competition among key players striving for market share and growth. Competitive trends within the industry center around product innovation, distribution strategies, and expanding global reach. Top companies in this market include Bioton, Bon Vital, Aura Cacia, Nature's Alchemy, Majestic Pure, Fabulous Frannie, The Body Shop, Bath & Body Works, Natural Bath, and Body Products, The Himalaya Drug Company, Master Massage and Raven Moonlight Botanicals, and others. Product innovation remains a key driver of competitive advantage in the massage oil market. Leading companies consistently invest in research and development to formulate new and improved massage oil blends. These innovations cater to changing consumer preferences, such as organic and all-natural ingredients, unique fragrances, and special formulations targeting specific therapeutic benefits. The ability to create distinct and high-quality products is a crucial factor for companies looking to maintain or expand their market share. Furthermore, eco-friendly and sustainable packaging options have gained traction, reflecting the industry's increasing focus on environmental responsibility. Competitive trends in the massage oil market are driven by product innovation, distribution strategies, and global expansion. Top companies within the industry continue to invest in research and development to create innovative products that meet changing consumer preferences. They also employ diverse distribution channels to make their products accessible to a broad customer base, partnering with spas, wellness centers, and e-commerce platforms. Additionally, expanding into international markets, particularly in the Asia-Pacific region, is a key strategy for top companies looking to maintain their market leadership and achieve sustained growth.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofMassage Oil market are as follows:
Micro and macro environment factors that are currently influencing the Massage Oil market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
FIG. 10Market Positioning of Key Massage Oil Market Players, 2022
FIG. 11Global Massage Oil Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031