電動髮刷市場規模、佔有率、成長分析（按產品類型、性別、分銷管道、最終用戶、地區）- 2025-2032 年產業預測

2023 年全球電動髮刷市場規模為 3.012 億美元，預計將從 2024 年的 3.1596 億美元成長到 2032 年的 4.6327 億美元，預測期內（2025-2032 年）的複合年成長率為 4.9%。

受消費者對便利、高效的美髮解決方案的需求不斷成長的推動，國際電動髮刷市場正在經歷顯著成長。護髮器具技術的進步推動了這一趨勢，電動梳子可以快速輕鬆地進行造型，這對於尋求省時修飾方式的人來說尤其有吸引力。可調節的熱量設定、電離技術和人體工學設計等特點使這些產品具有吸引力。展望未來，預計市場將保持上升趨勢，重點關注技術創新和產品多樣化。材料、加熱元件和智慧技術的未來趨勢有望透過為消費者提供更多樣化和個人化的護髮解決方案來改變市場。人們越來越意識到電動刷的好處，並希望在家中獲得沙龍級效果，這可能會在未來幾年支撐電動刷的需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

電動髮刷市場規模（依產品類型及複合年成長率）（2025-2032）

• 市場概覽
• 平坦的
• 圓形的

電動髮刷市場規模（按性別和複合年成長率） (2025-2032)

• 市場概覽
• 女士
• 男性

電動髮刷市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 超級市場和大賣場
• 美容院
• 網路商店
• 其他

電動髮刷市場規模（依最終用戶分類）及複合年成長率（2025-2032）

• 市場概覽
• 家庭使用
• 商業的

電動髮刷市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Conair Corporation（USA）
• Revlon（USA）
• Philips（Netherlands）
• Braun（Germany）
• Remington（USA）
• Hot Tools Professional（USA）
• BaBylissPRO（France）
• Panasonic（Japan）
• T3 Micro（USA）
• Sundee（China）
• Vega（India）
• GHD（UK）
• Paul Mitchell（USA）
• Kiss Products（USA）
• Mermade Hair（Australia）
• Mizutani Scissors（Japan）
• INFINITIPRO by Conair（USA）
• SleekCurl（China）
• Tescom（Japan）
• Hiar Brush Pro（USA）

結論和建議

Global Electric Hair Brush Market size was valued at USD 301.2 million in 2023 and is poised to grow from USD 315.96 million in 2024 to USD 463.27 million by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The international electric hairbrush market is experiencing significant growth, fueled by increasing consumer demand for convenient and efficient hair-styling solutions. Technological advancements in hair care appliances have driven this trend, as electric brushes provide quick and effortless styling, appealing particularly to those seeking time-saving grooming options. Features such as adjustable heat settings, ionization technology, and ergonomic designs enhance the attractiveness of these products. Looking ahead, the market is set to continue its upward trajectory, with a focus on innovation and product variety. Anticipated trends in materials, heating elements, and smart technologies promise to transform the market, offering consumers more versatile and personalized hair care solutions. Growing awareness of the benefits of electric brushes and the desire for salon-quality results at home will sustain demand in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Hair Brush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Hair Brush Market Segments Analysis

Global Electric Hair Brush Market is segmented by Product Type, Gender, Distribution Channel, End Users and region. Based on Product Type, the market is segmented into Flat and Round. Based on Gender, the market is segmented into Female and Male. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Beauty Stores, Online Stores and Others. Based on End Users, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is significantly propelled by advancements in technology that enhance both design and functionality. Innovations such as smart sensors, temperature regulation, and cutting-edge materials enhance the overall user experience, aligning with the changing preferences of consumers. These improvements not only make the products more appealing but also contribute to the growing adoption of electric hair brushes, effectively driving market expansion. As consumers increasingly seek out tools that offer convenience and efficiency, the incorporation of such advanced features plays a crucial role in satisfying their needs and fostering growth within the industry.

Restraints in the Global Electric Hair Brush Market

The global electric hair brush market faces significant challenges due to high competition and price sensitivity among consumers. With a multitude of manufacturers and a wide array of products in the marketplace, aggressive pricing strategies and price wars can adversely affect profit margins for businesses. Additionally, consumers tend to be very price-conscious, creating pressure on manufacturers to offer competitive rates and making it difficult to maintain premium pricing for higher-end products. As a result, navigating these market restraints becomes crucial for companies aiming to succeed and sustain profitability in this dynamic industry.

Market Trends of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is witnessing a significant shift towards sustainability as consumers increasingly prioritize eco-friendly options. This trend is characterized by the rising demand for electric hair brushes incorporating energy-efficient technologies and sustainable materials, which not only enhance functionality but also minimize environmental impact. As part of the broader sustainability movement, this consumer behavior is reshaping the market landscape, driving innovation towards eco-conscious designs that align with the values of environmentally aware users. Consequently, manufacturers are compelled to adapt their offerings, fostering a competitive environment focused on delivering effective yet responsible grooming solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Electric Hair Brush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Flat
• Round

Global Electric Hair Brush Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Female
• Male

Global Electric Hair Brush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Beauty Stores
• Online Stores
• Others

Global Electric Hair Brush Market Size by End Users & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Electric Hair Brush Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Distribution Channel, End Users)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel, End Users)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel, End Users)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel, End Users)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel, End Users)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Braun (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools Professional (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T3 Micro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sundee (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHD (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paul Mitchell (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mermade Hair (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizutani Scissors (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• INFINITIPRO by Conair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SleekCurl (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tescom (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hiar Brush Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations