數位醫療市場規模、佔有率及成長分析（按產品、技術、應用、最終用戶和地區）－2025-2032 年產業預測

2023 年數位健康市場規模價值 2,603 億美元，預計將從 2024 年的 3,149.6 億美元成長到 2032 年的 1,4472.5 億美元，預測期內（2025-2032 年）的複合年成長率為 21.0%。

隨著醫療保健數位化的進步和遠距遠端醫療實踐的快速普及，數位治療市場預計將大幅成長。人們越來越意識到遠端患者監護對慢性病的益處，再加上人工智慧和數據分析的進步，將導致數位健康解決方案的廣泛採用。政府的支持和有利的遠端醫療趨勢，尤其是在美國、德國和澳洲等已開發國家，正在進一步加速市場的發展。此外，全球網際網路和智慧型手機使用率的上升使得這些解決方案更容易獲得。然而，該市場面臨網路安全問題、高實施成本、互通性問題、醫療保健提供者抵制以及有限的報銷選擇等挑戰，這可能會在短期內阻礙其成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 專利分析
• 監管分析
• 技術分析
• 案例研究
• 客戶和購買標準分析

按服務類型分類的數位醫療市場規模

• 市場概覽
• 硬體
• 軟體
  • 年度許可
  • 基於訂閱
• 服務
  • 基於訂閱
  • 付費使用制（基於價值）
• 應用
  • 一次性購買
  • 基於訂閱
  • 付費使用制（基於價值）

按技術分類的數位醫療市場規模

• 市場概覽
• 遠端醫療
  • 遠距照護/RPM
  • 活動監控
  • 遠端藥物管理
  • 遠端醫療
  • 長期照護監測
  • 視訊諮詢
• 行動健康醫療
  • 穿戴式裝置
  • 生命徵象監測器
  • 峰值流量計
  • 胎兒分娩監視器
  • 睡眠呼吸中止監測器
  • 神經系統監測器
  • 其他穿戴式裝置
  • 行動健康醫療應用
  • 醫療應用
  • 健身應用
• 數位治療學
  • 預防性應用
  • 治療應用
• 健康管理解決方案
  • 電子健康記錄
  • 醫療保健分析
• 電子處方

數位健康市場規模（按應用）

• 市場概覽
• 慢性病管理
• 行為健康
• 健康與健身
• 其他用途

按最終用戶分類的數位健康市場規模

• 市場概覽
• 提供者
  • 醫院和診所
  • 長期照護與輔助生活中心
• 付款人
  • 公共機構
  • 私人機構
• 病人和消費者

數位健康市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Allscripts（US）
• McKesson Corporation（US）
• Apple Inc.（US）
• Alphabet Inc.（Google）（US）
• Microsoft Corporation（US）
• IBM（US）
• Athenahealth Inc.（US）
• Philips Healthcare（Netherlands）
• GE Healthcare（US）
• Siemens Healthcare（Germany）
• Qualcomm Life Inc.（US）
• Teladoc Health Inc.（US）
• Epic Systems Corporation（US）
• Johnson & Johnson（US）
• Agfa-Gevaert Group（Belgium）
• Infosys Limited（India）
• Wipro Limited（India）
• Tata Consultancy Services Limited（India）
• Eclinical Works（US）
• My Mhealth Ltd.（UK）

結論和建議

Digital Health Market size was valued at USD 260.3 billion in 2023 and is poised to grow from USD 314.96 billion in 2024 to USD 1447.25 billion by 2032, growing at a CAGR of 21.0% during the forecast period (2025-2032).

The digital therapeutics market is poised for significant growth, driven by the increasing digitization of healthcare and the rapid adoption of telehealth practices. Enhanced awareness of remote patient monitoring benefits for chronic conditions, combined with advancements in AI and data analytics, positions digital health solutions for expansive use. Government support and favorable telehealth trends further catalyze market adoption, particularly in developed nations like the United States, Germany, and Australia. Additionally, rising internet and smartphone usage globally bolsters accessibility to these solutions. However, the market faces challenges including cybersecurity concerns, high implementation costs, interoperability issues, provider resistance, and limited reimbursement options, which could impede growth in the foreseeable future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Digital Health market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Digital Health Market Segments Analysis

Global Digital Health Market is segmented by Offering, Technology, Application, End User and region. Based on Offering, the market is segmented into Hardware, Software, Services and Applications. Based on Technology, the market is segmented into Telehealthcare,mHealth, Digital Therapeutics, Health Management Solutions and Eprescribing. Based on Application, the market is segmented into Chronic Disease Management, Behavioral Health, Health & Fitness and Other Applications. Based on End User, the market is segmented into Providers, Payers and Patients & Consumers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Digital Health Market

One of the key market drivers for the Global Digital Health Market is the increasing adoption of telemedicine, accelerated by the COVID-19 pandemic. As healthcare providers and patients became more accustomed to remote consultations, the demand for efficient, accessible healthcare solutions surged. Telemedicine enhances patient engagement, reduces travel time, and lowers healthcare costs while facilitating better management of chronic diseases. Additionally, the growing prevalence of smartphones and wearable devices has enabled more personalized health monitoring and management options. This shift towards digital solutions in healthcare is expected to continue expanding, driving investments and innovation within the global digital health landscape.

Restraints in the Digital Health Market

One significant restraint affecting the global digital health market is the prevalence of stringent regulations and compliance requirements. Countries often have differing healthcare standards and data privacy laws, such as GDPR in Europe and HIPAA in the United States, which complicate the delivery of digital health solutions across borders. These regulations can lead to increased operational costs for companies aiming to ensure compliance, thereby slowing down the adoption of digital health technologies. Additionally, the demand for continuous updates and innovations to meet these regulatory standards can pose further financial and logistical challenges for market players, hindering overall growth.

Market Trends of the Digital Health Market

The digital health market is experiencing a significant transformation driven by the integration of artificial intelligence (AI) technologies. AI is enhancing healthcare solutions through the deployment of chatbots, virtual health assistants, and automated workflows, minimizing errors and improving efficiency in patient care. This shift towards automation is poised to redefine digital health functions, particularly in medical coding and electronic health records (EHRs), alleviating administrative burdens on healthcare providers. Additionally, the incorporation of advanced AI models within diagnostic tools promises accurate disease identification, paving the way for personalized medicine. As these innovations proliferate, the global digital health industry is set for unprecedented growth and adoption.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Regulatory Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Digital Health Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
  • Annual Licensing
  • Subscription-Based
• Services
  • Subscription-Based
  • Pay-Per-Use (Value-Based)
• Applications
  • One-Time Purchase
  • Subscription-Based
  • Pay-Per-Use (Value-Based)

Global Digital Health Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Telehealthcare
  • Telecare/RPM
  • Activity monitoring
  • Remote medication management
  • Telehealth
  • LTC monitoring
  • Video consultation
• MHealth
  • Wearables
  • Vital signs monitors
  • Peak flow meters
  • Fetal monitors
  • Sleep apnea monitors
  • Neurological monitors
  • Other wearables
  • MHealth Apps
  • Medical apps
  • Fitness apps
• Digital Therapeutics
  • Preventive Applications
  • Treatment Applications
• Health Management Solutions
  • Electronic Health Records
  • Healthcare Analytics
• Eprescribing

Global Digital Health Market Size by Application & CAGR (2025-2032)

• Market Overview
• Chronic Disease Management
• Behavioral Health
• Health & Fitness
• Other Applications

Global Digital Health Market Size by End User & CAGR (2025-2032)

• Market Overview
• Providers
  • Hospitals & Clinics
  • Long-Term Care Centers & Assisted Living Centers
• Payers
  • Public
  • Private
• Patients & Consumers

Global Digital Health Market Size & CAGR (2025-2032)

• North America (Offering, Technology, Application, End User)
  • US
  • Canada
• Europe (Offering, Technology, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Technology, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Technology, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Technology, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Allscripts (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKesson Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Google) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Athenahealth Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips Healthcare (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GE Healthcare (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siemens Healthcare (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Life Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teladoc Health Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epic Systems Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agfa-Gevaert Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eclinical Works (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• My Mhealth Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations