睡眠指導市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球睡眠指引市場價值為 14 億美元，預計到 2034 年將以 14.4% 的複合年成長率成長至 51 億美元。

失眠和其他睡眠障礙的日益普遍、人們對睡眠對整體健康影響的認知不斷提高以及包括保險覆蓋在內的支持性政策，都推動了市場擴張。由於擔心藥物副作用和長期依賴性，消費者越來越傾向於尋求非藥物干預措施。認知行為療法（CBT-I）被廣泛認為是治療慢性失眠的第一線療法，其改善入睡、延長睡眠時間和提高睡眠品質的有力證據支持了這一觀點。以健康為中心的療法，包括正念練習、生活方式指導和運動項目，正日益受到歡迎，尤其是在老年人群體和企業健康計劃中。睡眠指導提供個人化的指導和行為干預，旨在提高睡眠品質、控制睡眠障礙並建立健康的睡眠習慣。穿戴式裝置等技術的出現加速了睡眠指引的普及，實現了持續的睡眠追蹤。即時數據使指導員和使用者能夠調整干預措施、監測進度並獲得數據驅動的結果。

2024年，以健康為導向的睡眠指導市場將佔據37.3%的佔有率，這主要得益於人們對全面、以生活方式為導向的睡眠解決方案的需求不斷成長，這些方案旨在解決壓力、提高工作效率和整體健康問題。這些項目強調行為改變、正念練習和個人化作息安排，因此對注重健康的個人和企業健康計畫都極具吸引力。

混合模式市場在2024年創造了4.365億美元的收入，預計從2025年到2034年將以14.6%的複合年成長率成長。這一成長得益於市場對靈活、個人化輔導體驗的需求，這種體驗結合了基於應用程式的追蹤、人工智慧洞察以及與認證教練的互動。混合模式使用戶既能享受數位化帶來的便利，又能保留一對一指導、小組課程以及在需要時獲得臨床支援。

2024年，美國睡眠指導市場規模預計將達5.664億美元。該地區受益於先進的醫療基礎設施、較高的睡眠健康意識以及數位健康平台的廣泛應用。失眠和睡眠呼吸中止症等睡眠障礙的高發生率推動了對專業睡眠指導的需求。企業健康計劃和保險支援的睡眠解決方案也日益促進市場成長。

全球睡眠指導市場的主要參與者包括 Stellar Sleep、furo.Fit、SLEEP SPACE、Teladoc HEALTH、personify HEALTH、Big Health、亞利桑那州失眠與睡眠研究所、dawn、Better Help、國際育兒與健康研究所、史丹佛大學醫學院和 MRx。睡眠指導市場的企業正採用多種策略來鞏固自身地位並擴大市場佔有率。他們投資於技術整合，包括穿戴式裝置和人工智慧驅動的追蹤技術，以提供數據支援的指導解決方案。與醫療保健提供者、健康平台和企業專案建立策略合作夥伴關係有助於擴大覆蓋範圍和用戶群體。各公司專注於將數位工具與人類專業知識結合的個人化混合指導模式。行銷和教育活動旨在提高人們對睡眠健康的認知並宣傳專案益處。持續的研發使企業能夠最佳化干涉方法、提高用戶參與度並保持競爭優勢。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
• 產業影響因素
  • 成長促進因素
    • 失眠和睡眠障礙的盛行率不斷上升
    • 技術進步
    • 人們對睡眠對健康的影響有了更深入的了解
    • 政府的支持性政策和保險覆蓋
  • 產業陷阱與挑戰
    • 個人化輔導和診斷成本高昂
    • 各醫療機構之間缺乏標準化流程
  • 市場機遇
    • 人工智慧驅動的睡眠指導平台
    • 拓展至兒科及青少年睡眠護理領域
• 成長潛力分析
• 價值鏈分析
• 消費者行為分析
• 投資環境
• 創業場景
• 管道分析
• 未來市場趨勢
• 監管環境
• 技術格局
  • 目前技術
  • 新興技術
• 差距分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司矩陣分析
• 公司市佔率分析
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 合作夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估價與預測：依教練類型分類，2021-2034年

• 主要趨勢
• 基於認知行為療法的睡眠指導
• 以健康為中心的睡眠指導

第6章：市場估算與預測：以交付方式分類，2021-2034年

• 主要趨勢
• 數位平台與行動應用
• 混合動力車型
• 個人化輔導/面對面治療

第7章：市場估計與預測：依病患分類，2021-2034年

• 主要趨勢
• 成年人口
• 老年人口
• 兒科和青少年

第8章：市場估算與預測：依最終用途分類，2021-2034年

• 主要趨勢
• 個人消費者
• 企業健康計劃
• 醫療保健提供者
• 其他最終用途

第9章：市場估計與預測：依地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第10章：公司簡介

• Better Help
• Big Health
• dawn
• furo.fit
• International Parenting & Health Institute
• MRx
• personify HEALTH
• SLEEP SPACE
• Stanford MEDICINE
• Stellar Sleep
• Teladoc HEALTH
• THE INSOMNIA AND SLEEP INSTITUTE OF ARIZONA

The Global Sleep Coaching Market was valued at USD 1.4 billion in 2024 and is estimated to grow at a CAGR of 14.4% to reach USD 5.1 billion by 2034.

Market expansion is fueled by the rising prevalence of insomnia and other sleep disorders, growing awareness of the impact of sleep on overall health, and supportive policies, including insurance coverage. Consumers are increasingly seeking non-pharmacological interventions due to concerns about medication side effects and long-term dependency. Cognitive behavioral therapy for insomnia (CBT-I) is widely recognized as the first-line treatment for chronic insomnia, supported by strong evidence for improving sleep onset, duration, and quality. Wellness-focused approaches, including mindfulness, lifestyle coaching, and exercise programs, are gaining traction, particularly among older adults and within corporate wellness initiatives. Sleep coaching provides personalized guidance and behavioral interventions aimed at enhancing sleep quality, managing sleep disorders, and establishing healthy sleep habits. Technology is accelerating adoption, with wearable devices enabling continuous sleep tracking. Real-time insights allow coaches and users to tailor interventions, monitor progress, and deliver data-driven results.

The wellness-focused sleep coaching segment accounted for a 37.3% share in 2024, driven by increasing demand for holistic, lifestyle-oriented sleep solutions that address stress, productivity, and general well-being. These programs emphasize behavioral change, mindfulness, and customized routines, making them attractive to health-conscious individuals and corporate wellness initiatives.

The hybrid models segment generated USD 436.5 million in 2024 and is expected to grow at a CAGR of 14.6% from 2025 to 2034. Growth is supported by demand for flexible, personalized coaching experiences that combine app-based tracking, AI insights, and access to certified coaches. Hybrid models allow users to benefit from digital convenience while retaining one-on-one guidance, group sessions, and clinical escalation when needed.

U.S. Sleep Coaching Market was valued at USD 566.4 million in 2024. The region benefits from advanced healthcare infrastructure, high awareness of sleep health, and widespread adoption of digital health platforms. High prevalence of sleep disorders such as insomnia and sleep apnea is driving demand for professional sleep coaching. Corporate wellness programs and insurance-backed sleep solutions are increasingly influencing market growth.

Key players in the Global Sleep Coaching Market include Stellar Sleep, furo. Fit, SLEEP SPACE, Teladoc HEALTH, personify HEALTH, Big Health, THE INSOMNIA AND SLEEP INSTITUTE OF ARIZONA, dawn, Better Help, International Parenting & Health Institute, Stanford MEDICINE, and MRx. Companies in the Sleep Coaching Market are employing multiple strategies to enhance their position and expand market share. They are investing in technology integration, including wearable devices and AI-driven tracking, to deliver data-backed coaching solutions. Strategic partnerships with healthcare providers, wellness platforms, and corporate programs help broaden reach and adoption. Firms are focusing on personalized, hybrid coaching models that blend digital tools with human expertise. Marketing and educational campaigns are designed to increase awareness of sleep health and promote program benefits. Continuous R&D allows companies to optimize intervention methodologies, improve engagement, and maintain competitive differentiation.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Coaching type trends
  • 2.2.3 Delivery mode trends
  • 2.2.4 Patient trends
  • 2.2.5 End use trends
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising prevalence of insomnia and sleep disorders
    • 3.2.1.2 Technological advancements
    • 3.2.1.3 Increased awareness of sleep’s impact on health
    • 3.2.1.4 Supportive government policies and insurance coverage
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High cost of personalized coaching and diagnostics
    • 3.2.2.2 Lack of standardized protocols across providers
  • 3.2.3 Market opportunities
    • 3.2.3.1 AI-powered sleep coaching platforms
    • 3.2.3.2 Expansion into pediatric and adolescent sleep care
• 3.3 Growth potential analysis
• 3.4 Value chain analysis
• 3.5 Consumer behavior analysis
• 3.6 Investment landscape
• 3.7 Start-up scenario
• 3.8 Pipeline analysis
• 3.9 Future market trends
• 3.10 Regulatory landscape
• 3.11 Technology landscape
  • 3.11.1 Current technologies
  • 3.11.2 Emerging technologies
• 3.12 Gap analysis
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
  • 4.3.1 North America
  • 4.3.2 Europe
  • 4.3.3 Asia Pacific
  • 4.3.4 LAMEA
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Coaching Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 CBT-I-based sleep coaching
• 5.3 Wellness-focused sleep coaching

Chapter 6 Market Estimates and Forecast, By Delivery Mode, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Digital platforms & mobile apps
• 6.3 Hybrid models
• 6.4 Personalized coaching/Face-to-face therapy

Chapter 7 Market Estimates and Forecast, By Patient, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Adult population
• 7.3 Geriatric population
• 7.4 Pediatric & adolescent

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 ($ Mn)

• 8.1 Key trends
• 8.2 Individual consumers
• 8.3 Corporate wellness programs
• 8.4 Healthcare providers
• 8.5 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Netherlands
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Better Help
• 10.2 Big Health
• 10.3 dawn
• 10.4 furo.fit
• 10.5 International Parenting & Health Institute
• 10.6 MRx
• 10.7 personify HEALTH
• 10.8 SLEEP SPACE
• 10.9 Stanford MEDICINE
• 10.10 Stellar Sleep
• 10.11 Teladoc HEALTH
• 10.12 THE INSOMNIA AND SLEEP INSTITUTE OF ARIZONA