企業行動管理市場規模、佔有率及成長分析（按組件、組織規模、部署類型、垂直產業和地區）－2025 年至 2032 年產業預測

企業行動管理市場規模預計在 2023 年達到 164 億美元，並將從 2024 年的 183.7 億美元成長到 2032 年的 454.8 億美元，預測期內（2025-2032 年）的複合年成長率為 12.0%。

由於行動裝置的快速普及以及對數位基礎設施安全的日益關注，企業行動管理 (EMM) 市場預計將經歷顯著成長。由於 BYOD（自帶設備）政策的日益普及以及旨在提高員工生產力的行動工作人員的不斷成長，雲端基礎的EMM 系統正在提升市場前景。 EMM 的主要應用包括行動裝置配置、行動應用程式管理 (MAM) 和行動裝置管理 (MDM)，並輔以行動安全和內容管理解決方案。巴西、加拿大、沙烏地阿拉伯、英國和印度等國家正大力投資網路安全以保護敏感資訊。預計這些舉措將加速美國市場的成長，預計美國市場在未來的預測期內將出現可觀的複合年成長率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 專利分析
• 技術分析
• 案例研究

企業行動管理市場規模（按組件）

• 市場概覽
• 解決方案
• 行動裝置管理
• 行動應用程式管理
• 行動內容管理
• 行動費用管理
• 身分和存取管理
• 服務
  • 專業服務
  • 諮詢
  • 支援和維護
  • 部署和整合
  • 託管服務

企業行動管理市場規模（依組織規模）

• 市場概覽
• 大型企業
• 中小型企業

企業行動管理市場規模（按部署類型）

• 市場概覽
• 本地
• 雲

企業行動管理市場規模（依產業垂直分類）

• 市場概覽
• BFSI
• 政府
• 醫療保健和生命科學
• 零售與電子商務
• 製造業
• 資訊科技和通訊
• 運輸和物流
• 旅遊與飯店
• 其他行業

企業行動管理市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Microsoft Corporation（United States）
• IBM Corporation（United States）
• BlackBerry Limited（Canada）
• Citrix Systems, Inc.（United States）
• SAP SE（Germany）
• SOTI Inc.（Canada）
• Cisco Systems, Inc.（United States）
• Ivanti（United States）
• MobileGuard（United States）
• Cisco Meraki（United States）
• Ivanti（United States）
• Zebra Technologies Corporation（United States）
• Hexnode（United States）
• 42Gears Mobility Systems（India）
• Mobile Device Manager Plus by ManageEngine（United States）
• AppTec360（Switzerland）
• Scalefusion（India）

結論和建議

Enterprise Mobility Management Market size was valued at USD 16.4 billion in 2023 and is poised to grow from USD 18.37 billion in 2024 to USD 45.48 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

The enterprise mobility management (EMM) market is poised for substantial growth due to the rapid proliferation of mobile devices and an increased focus on securing digital infrastructures. Cloud-based EMM systems are enhancing market prospects, driven by the rising adoption of Bring Your Own Device (BYOD) policies and a growing mobile workforce intent on boosting employee productivity. Key applications within EMM include Mobile Device Provisioning, Mobile Application Management (MAM), and Mobile Device Management (MDM), complemented by mobile security and content management solutions. Countries like Brazil, Canada, Saudi Arabia, the UK, and India are significantly investing in cybersecurity to safeguard sensitive information, exemplified by Canada's allocation of $1.9 million to cybersecurity programs. These initiatives are expected to accelerate market growth in the US, with a promising CAGR projected in the upcoming forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Enterprise Mobility Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Enterprise Mobility Management Market Segments Analysis

Global Enterprise Mobility Management Market is segmented by Component, Organization Size, Deployment Mode, Vertical and region. Based on Component, the market is segmented into Solutions, Mobile Device Management, Mobile Application Management, Mobile Content Management, Mobile Expense Management, Identity And Access Management and Services. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Vertical, the market is segmented into BFSI, Government, Healthcare and Life Sciences, Retail and E-Commerce, Manufacturing, Information Technology and Telecom, Transportation and Logistics, Travel and Hospitality and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Enterprise Mobility Management Market

The primary catalyst for growth in the enterprise mobility management (EMM) market is the escalating adoption of mobile devices within organizations. As more employees turn to smartphones, tablets, and laptops for work-related tasks, there arises a pressing need for robust EMM solutions that can effectively manage secure access for these devices. Companies are increasingly compelled to invest in EMM systems that enhance security protocols and streamline device management through automation, thereby boosting productivity and safeguarding sensitive information. This trend signifies a shift towards prioritizing security and efficiency in the mobile workspace, further propelling the demand for comprehensive EMM solutions.

Restraints in the Enterprise Mobility Management Market

A key challenge facing the enterprise mobility management market is the considerable initial investment required for the deployment of EMM solutions. The costs involved, including licensing, implementation, and continuous maintenance, can be prohibitively high for small and medium-sized enterprises (SMEs). Additionally, the financial burden of these expenditures, when compared to the anticipated advantages of full EMM systems, may deter potential users from adopting such software. Companies are often hesitant to invest without a clear understanding of the return on investment, which ultimately hampers market expansion and limits the accessibility of effective EMM solutions for a broader range of businesses.

Market Trends of the Enterprise Mobility Management Market

The Enterprise Mobility Management (EMM) market is increasingly shifting towards cloud-based solutions, driven by the need for flexibility, scalability, and cost efficiency. This trend allows organizations to streamline the management of mobile applications and devices without the burden of extensive on-premises infrastructures. By leveraging cloud-based EMM, enterprises can reduce operational costs while maintaining robust security protocols, enabling employees to work securely and efficiently from diverse locations. As remote and hybrid work models gain traction, the demand for accessible and secure mobility management solutions continues to rise, positioning cloud-based EMM as a pivotal component of modern business strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Enterprise Mobility Management Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Mobile Device Management
• Mobile Application Management
• Mobile Content Management
• Mobile Expense Management
• Identity And Access Management
• Services
  • Professional Services
  • Consulting
  • Support and maintenance
  • Deployment and integration
  • Managed Services

Global Enterprise Mobility Management Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Enterprise Mobility Management Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Enterprise Mobility Management Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Government
• Healthcare and Life Sciences
• Retail and E-Commerce
• Manufacturing
• Information Technology and Telecom
• Transportation and Logistics
• Travel and Hospitality
• Other Verticals

Global Enterprise Mobility Management Market Size & CAGR (2025-2032)

• North America (Component, Organization Size, Deployment Mode, Vertical)
  • US
  • Canada
• Europe (Component, Organization Size, Deployment Mode, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Mode, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Mode, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Mode, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackBerry Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Citrix Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOTI Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ivanti (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MobileGuard (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Meraki (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ivanti (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexnode (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 42Gears Mobility Systems (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobile Device Manager Plus by ManageEngine (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppTec360 (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scalefusion (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations