視訊串流市場規模、佔有率及成長分析（按串流類型、解決方案、平台、服務、收益模式和地區）－2025 年至 2032 年產業預測

預計到 2023 年，視訊串流媒體市場規模將達到 1041 億美元，從 2024 年的 1112.8 億美元成長到 2032 年的 1897.8 億美元，在預測期內（2025-2032 年）的複合年成長率為 6.9%。

OTT 視訊串流市場正在經歷強勁成長，這得益於消費者希望無需傳統有線電視訂閱即可靈活存取內容。觀眾越來越接受串流媒體服務，而且消費的內容比以往任何時候都多。透過智慧型手機、平板電腦和智慧電視等連網裝置即時觀看影片的便利性徹底改變了娛樂消費。已開發國家的高速網路存取進一步推動了這一趨勢，促進了更廣泛的應用並改善了用戶體驗。然而，該行業面臨盜版和未經授權複製內容等挑戰，這可能會影響收益並阻礙成長。也就是說，美國串流影音市場將在未來幾年內持續成長，反映出不斷變化的消費者偏好和技術進步。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究
• 客戶和購買標準分析

按串流媒體類型分類的視訊串流市場規模

• 市場概覽
• 即時視訊串流
• 非線性視訊串流（視訊點播）

按解決方案分類的視訊串流市場規模

• 市場概覽
• 網際網路通訊協定電視
• Over-The-Top(OTT)
• 付費電視

各平台的視訊串流市場規模

• 市場概覽
• 遊戲機
• 筆記型電腦和桌上型電腦
• 智慧型手機和平板電腦
• 智慧電視
• 其他

按服務分類的視訊串流市場規模

• 市場概覽
• 諮詢
• 託管服務
• 培訓和支持

按收益模式分類的視訊串流市場規模

• 市場概覽
• 廣告
• 租賃
• 訂閱

按部署類型分類的視訊串流市場規模

• 市場概覽
• 雲
• 本地

按最終用戶分類的視訊串流市場規模

• 市場概覽
• 企業
  • 企業溝通
  • 知識共用與協作
  • 行銷和客戶參與
  • 培訓與發展
• 消費者
  • 即時娛樂
  • 網頁瀏覽和廣告
  • 遊戲
  • 社群網路
  • 電子學習

視訊串流媒體市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Netflix（US）
• Amazon Prime Video（US）
• Disney+（US）
• HBO Max（US）
• YouTube（US）
• Apple TV+（US）
• Peacock（US）
• Tencent Video（China）
• iQIYI（China）
• BBC iPlayer（UK）
• ITV Hub（UK）
• NOWTV（Hong Kong）
• Stan（Australia）
• Neon（New Zealand）
• Crave（Canada）
• Mubi（Germany）

結論和建議

Video Streaming Market size was valued at USD 104.1 billion in 2023 and is poised to grow from USD 111.28 billion in 2024 to USD 189.78 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The OTT video streaming market is experiencing robust growth, driven by consumers' desire for flexible content access without traditional cable subscriptions. As audiences increasingly embrace streaming services, they are consuming more content than ever, which bodes well for market expansion. The convenience of real-time video viewing via internet-connected devices-such as smartphones, tablets, and smart TVs-has revolutionized entertainment consumption. High-speed internet access in developed countries further propels this trend, facilitating wider adoption and enhancing user experience. However, the industry faces challenges like piracy and unauthorized content copying, which may impact revenues and hinder growth. Nonetheless, the US video streaming market is set to achieve sustainable growth in the coming years, reflecting evolving consumer preferences and technological advancements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Streaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Streaming Market Segments Analysis

Global Video Streaming Market is segmented by Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User and region. Based on Streaming Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming (Video on Demand). Based on Solution, the market is segmented into Internet Protocol TV, Over-the-Top (OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment Type, the market is segmented into Cloud and On-Premises. Based on End User, the market is segmented into Enterprise, Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Streaming Market

Live streaming has emerged as a pivotal driver in the advancement of the video streaming market. By facilitating direct interaction with target audiences, it enhances the ability to respond promptly to inquiries and address business-related matters effectively. This immediacy not only fosters better understanding and engagement but also amplifies revenue potential, making live streaming an essential revenue stream within the industry. As a result, the video streaming sector has witnessed significant growth, fueled by the increasing popularity and monetization capabilities of live video content, solidifying its role in shaping market dynamics.

Restraints in the Video Streaming Market

The Video Streaming market is facing significant restraints due to increasing concerns surrounding content theft and protection. Such issues are likely to hinder business operations, leading to diminished customer engagement and a decline in content consumption. As this trend evolves, it is expected to exert pressure on market growth in the upcoming years. For instance, a study conducted by Digital Citizen Alliance in August 2020 revealed that the value of pirated subscription services in the United States is estimated to be in the billions. Furthermore, about 9 million internet users in the U.S. have turned to pirate IPTV services, accessing these channels through approximately 3,500 unlicensed websites and social media platforms.

Market Trends of the Video Streaming Market

The video streaming market is experiencing a significant upward trend, fueled primarily by the increasing accessibility of high-speed internet connections globally. The expansive development of broadband infrastructure has led to a democratization of internet access, allowing a diverse range of households and geographical regions to connect reliably. As more users gain access to stable, high-speed internet, the potential viewer base for video streaming services expands exponentially. This surge in connectivity not only broadens the audience for existing platforms but also paves the way for new entrants in the market, ultimately driving growth and innovation in the video streaming sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Video Streaming Market Size by Streaming Type & CAGR (2025-2032)

• Market Overview
• Live Video Streaming
• Non-Linear Video Streaming (Video on Demand)

Global Video Streaming Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-TV

Global Video Streaming Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV
• Others

Global Video Streaming Market Size by Service & CAGR (2025-2032)

• Market Overview
• Consulting
• Managed Services
• Training & Support

Global Video Streaming Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• Advertising
• Rental
• Subscription

Global Video Streaming Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Video Streaming Market Size by End User & CAGR (2025-2032)

• Market Overview
• Enterprise
  • Corporate Communications
  • Knowledge Sharing & Collaborations
  • Marketing & Client Engagement
  • Training & Development
• Consumer
  • Real-Time Entertainment
  • Web Browsing & Advertising
  • Gaming
  • Social Networking
  • E-Learning

Global Video Streaming Market Size & CAGR (2025-2032)

• North America (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
  • US
  • Canada
• Europe (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Netflix (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Prime Video (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney+ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HBO Max (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple TV+ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peacock (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Video (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC iPlayer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITV Hub (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOWTV (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neon (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crave (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mubi (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations