行動化營運服務市場規模、佔有率及成長分析（按類型、部署、組織規模、最終用途產業和地區）－2025 年至 2032 年產業預測

預計到 2023 年，行動化營運服務市場規模將達到 326.7 億美元，從 2024 年的 415.2 億美元成長到 2032 年的 2827.9 億美元，預測期內（2025-2032 年）的複合年成長率為 27.1%。

在行動技術進步和遠端辦公轉變的推動下，全球行動化營運服務市場正在經歷顯著成長。智慧型手機和平板電腦等行動裝置的日益普及，導致對有效行動管理解決方案的需求激增。關鍵促進因素包括增強連接性的需求以及管理多樣化行動生態系統的挑戰。行動裝置管理、應用程式管理、安全合規等領域都在蓬勃發展。雲端基礎的服務的出現增加了部署模型的多樣性和擴充性。大型和小型企業均可從 IT、醫療保健、金融和製造等行業量身定做的解決方案中受益。雖然北美和歐洲在採用方面處於領先地位，但亞太地區代表著巨大的成長機會，因為 IBM 和 AT&T 等主要企業集中其策略性舉措來提高其競爭地位。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局

行動化營運服務市場規模（按類型）

• 市場概覽
• 設備管理
  • 行動裝置管理 (MDM)
  • 行動應用程式管理 (MAM)
  • 行動內容管理 (MCM)
• 應用程式管理
  • 應用程式開發和部署
  • 應用程式效能管理
  • 應用程式支援和維護
• 安全管理
  • 行動安全解決方案
  • 資料加密服務
• 身分和存取管理
  • 維護和支援
  • 技術支援服務
  • 系統更新和補丁
  • 幫助台服務

行動化營運服務市場規模（按部署）

• 市場概覽
• 雲
• 本地

行動化營運服務市場規模（按組織規模）

• 市場概覽
• 中小型企業
• 大型企業

行動化營運服務市場規模（依最終用途產業分類）

• 市場概覽
• 資訊科技和通訊
• 銀行、金融服務和保險（BFSI）
• 衛生保健
• 製造業
• 零售
• 教育
• 其他最終用戶產業

行動化營運服務市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• IBM Corporation（USA）
• AT&T Inc.（USA）
• Wipro Ltd.（India）
• Fujitsu Ltd.（Japan）
• Deutsche Telekom AG（Germany）
• Vodafone Group PLC（UK）
• Singtel（Singapore）
• Orange SA（France）
• Hewlett Packard Enterprise Co.（USA）
• Accenture（Ireland）
• Telefonica SA（Spain）
• PLDT Inc.（Philippines）
• Maxis Bhd（Malaysia）
• StarHub Ltd.（Singapore）
• Celcom Axiata（Malaysia）
• Kyndryl Holdings, Inc.（USA）
• Infosys Ltd.（India）
• Tech Mahindra Ltd.（India）
• Tata Consultancy Services Ltd.（India）
• Capgemini SE（France）

結論和建議

Managed Mobility Services Market size was valued at USD 32.67 billion in 2023 and is poised to grow from USD 41.52 billion in 2024 to USD 282.79 billion by 2032, growing at a CAGR of 27.1% during the forecast period (2025-2032).

The global managed mobility services market is experiencing significant growth, fueled by advancements in mobile technology and the shift towards remote work. As sectors increasingly adopt smartphones, tablets, and other mobile devices, the demand for effective mobility management solutions has surged. Key drivers include the need for improved connectivity and the challenges of managing diverse mobile ecosystems. All areas, including mobile device management, application management, and security compliance, are thriving. The emergence of cloud-based services adds versatility and scalability to deployment models. Both large enterprises and SMEs benefit from tailored solutions across industries such as IT, healthcare, finance, and manufacturing. North America and Europe lead in adoption, while Asia-Pacific presents substantial growth opportunities, with key players like IBM and AT&T focusing on strategic initiatives for competitiveness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Managed Mobility Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Managed Mobility Services Market Segments Analysis

Global Managed Mobility Services Market is segmented by Type, Deployment, Organization Size, End-Use Industry and region. Based on Type, the market is segmented into Device Management, Application Management, Security Management and Identity and Access Management. Based on Deployment, the market is segmented into Cloud and On-Premise. Based on Organization Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on End-Use Industry, the market is segmented into IT and Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare, Manufacturing, Retail, Education and Other End-User Industries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Managed Mobility Services Market

The evolution of 5G technology, alongside advancements in edge computing and sophisticated mobile devices, serves as a significant catalyst for the Managed Mobility Services sector. Companies are compelled to adopt cutting-edge solutions to maintain their competitive edge and effectively address the demands of a progressively digitized and mobile-centric business landscape. The integration of emerging technologies within managed mobility services enhances capabilities such as real-time data processing, improved connectivity, and superior user experiences, all of which contribute to the robust growth of this market. Consequently, organizations are prioritizing these services to adapt and thrive in a rapidly changing environment.

Restraints in the Managed Mobility Services Market

The Managed Mobility Services market faces notable challenges stemming from the intricate nature of implementing these solutions, especially within existing IT infrastructures. Organizations, particularly those reliant on legacy systems, encounter significant hurdles when attempting to integrate mobility solutions without disrupting current operational processes. The wide array of mobile devices and platforms further complicates this implementation, making it difficult to maintain consistent management practices. Additionally, employees often need substantial training, and there can be resistance to changing established routines. Consequently, while businesses recognize the benefits of managed mobility services for enhancing productivity, these integration complexities hinder the pace of adoption and deployment, underscoring the need for the market to address these challenges effectively.

Market Trends of the Managed Mobility Services Market

The Managed Mobility Services (MMS) market is witnessing a significant shift towards the adoption of the Zero Trust Security model, driven by the escalating complexity of cyber threats and the rise of remote workforces. This model eliminates reliance on traditional perimeter defenses, urging organizations to continuously verify user identities and device security status. Implementing Zero Trust principles enhances the protection of sensitive corporate data while mitigating risks associated with unauthorized access. Consequently, MMS providers are increasingly incorporating advanced security functionalities, including multi-factor authentication, continuous monitoring, and sophisticated encryption techniques, to meet evolving security demands. This transformation is positioning managed mobility services as critical components in the global security landscape, fostering an environment of resilience and trust.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Managed Mobility Services Market Size by Type & CAGR (2025-2032)

• Market Overview
• Device Management
  • Mobile Device Management (MDM)
  • Mobile Application Management (MAM)
  • Mobile Content Management (MCM)
• Application Management
  • Application Development and Deployment
  • Application Performance Management
  • Application Support and Maintenance
• Security Management
  • Mobile Security Solutions
  • Data Encryption Services
• Identity and Access Management
  • Maintenance and Support
  • Technical Support Services
  • System Updates and Patches
  • Help Desk Services

Global Managed Mobility Services Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premise

Global Managed Mobility Services Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Managed Mobility Services Market Size by End-Use Industry & CAGR (2025-2032)

• Market Overview
• IT and Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• Manufacturing
• Retail
• Education
• Other End-User Industries

Global Managed Mobility Services Market Size & CAGR (2025-2032)

• North America (Type, Deployment, Organization Size, End-Use Industry)
  • US
  • Canada
• Europe (Type, Deployment, Organization Size, End-Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Deployment, Organization Size, End-Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Deployment, Organization Size, End-Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Deployment, Organization Size, End-Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Telekom AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vodafone Group PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singtel (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orange S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonica S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PLDT Inc. (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxis Bhd (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StarHub Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celcom Axiata (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kyndryl Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tech Mahindra Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capgemini SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations