教育領域人工智慧市場規模、佔有率及成長分析（按組件、部署、技術、應用、最終用途和地區）－2025 年至 2032 年產業預測

2023 年全球教育人工智慧市場規模為 40.8 億美元，預計將從 2024 年的 48.5 億美元成長到 2032 年的 193.8 億美元，預測期內（2025-2032 年）的複合年成長率為 18.9%。

截至 2023 年 10 月，教育產業正經歷向數位化和數位學習的重大轉變，推動對人工智慧解決方案的需求增加。學生對個人化學習體驗的渴望預計將進一步推動人工智慧在教育領域的應用。此外，管理和培訓功能自動化程度的提高可能會擴大人工智慧提供者的商機。預計未來幾年對新型人工智慧教育技術研發的投資將推動市場成長。然而，人工智慧模型的偏見、實施成本高、教育工作者的數位素養不足以及低度開發地區人工智慧基礎設施有限等挑戰可能會阻礙人工智慧的廣泛應用。這些因素很可能在不久的將來塑造教育領域人工智慧市場的發展軌跡。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步

教育領域人工智慧市場規模（按組成部分及複合年成長率） (2025-2032)

• 市場概覽
• 解決方案
• 服務
  • 專業服務
  • 託管服務

教育領域人工智慧市場規模（按部署情況和複合年成長率） (2025-2032)

• 市場概覽
• 雲
• 本地

人工智慧教育市場規模（依技術及複合年成長率）(2025-2032)

• 市場概覽
• 機器學習
• 自然語言處理（NLP）
• 深度學習
• 其他

教育領域人工智慧市場規模（按應用和複合年成長率） (2025-2032)

• 市場概覽
• 學習平台與虛擬促進者
• 智慧教學系統
• 智慧內容
• 詐欺與風險管理
• 其他

教育領域人工智慧市場規模（依最終用途和複合年成長率）(2025-2032)

• 市場概覽
• 高等教育
• K-12教育
• 企業培訓

各地區教育領域人工智慧市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Pearson plc（United Kingdom）
• Stride, Inc.（United States）
• Genius Group Limited（Singapore）
• Chegg, Inc.（United States）
• Coursera, Inc.（United States）
• Duolingo, Inc.（United States）
• Arco Platform Limited（Brazil）
• New Oriental Education & Technology Group Inc.（China）
• TAL Education Group（China）
• Gaotu Techedu Inc.（China）
• Zovio Inc.（United States）
• Boxlight Corporation（United States）
• K12 Inc.（United States）
• China Online Education Group（China）
• Squirrel AI Learning（China）
• zSpace, Inc.（United States）
• QANDA（Mathpresso）（South Korea）

結論和建議

Global AI in Education Market size was valued at USD 4.08 billion in 2023 and is poised to grow from USD 4.85 billion in 2024 to USD 19.38 billion by 2032, growing at a CAGR of 18.9% during the forecast period (2025-2032).

As of October 2023, the education sector is experiencing a significant shift toward digitization and e-learning, driving a growing demand for AI solutions. Students' craving for personalized learning experiences is expected to further elevate the adoption of AI in educational settings. Additionally, the push for automation in administrative and teaching functions is likely to enhance revenue opportunities for AI providers. Investments in research and development of new AI-driven educational technologies are projected to stimulate market growth in the coming years. However, challenges such as bias in AI models, high implementation costs, insufficient digital literacy among educators, and limited AI infrastructure in underdeveloped regions may hinder widespread AI adoption. These factors will shape the trajectory of the AI in education market in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ai In Education market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ai In Education Market Segments Analysis

Global AI in Education Market is segmented by Component, Deployment, Technology, Application, End-use and region. Based on Component, the market is segmented into Solution and Services. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Technology, the market is segmented into Machine Learning, Natural Language Processing (NLP), Deep Learning and Others. Based on Application, the market is segmented into Learning Platforms & Virtual Facilitators, Intelligent Tutoring System, Smart Content, Fraud & Risk Management and Others. Based on End-use, the market is segmented into Higher Education, K-12 Education and Corporate Training. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ai In Education Market

One of the key drivers of the global AI in education market is the shift towards personalized learning experiences that cater to individual student needs. Modern educational methods emphasize adaptability, and AI-powered platforms facilitate this by customizing content according to each learner's pace and style. This approach not only boosts student engagement but also improves knowledge retention, which contributes significantly to a positive outlook for the global AI in education sector. As educational systems increasingly adopt these innovative technologies, the demand for AI solutions tailored to enhance student learning is expected to rise dramatically.

Restraints in the Global Ai In Education Market

The Global AI in Education market faces significant restraints, particularly regarding the potential for AI models to adopt biases present in their training data. This can result in unfair evaluations and discrimination within educational settings. A major challenge for companies developing AI solutions in education is to uphold ethical standards while actively working to eliminate biases and foster transparency in their decision-making processes. Addressing these issues is crucial for the long-term success and acceptance of AI technologies in educational environments, as stakeholders demand more equitable and unbiased approaches in assessment and instruction.

Market Trends of the Global Ai In Education Market

The Global AI in Education market is increasingly leveraging predictive analytics to enhance student performance and engagement. By harnessing data-driven insights, educational institutions can monitor student progress in real-time, pinpoint specific learning gaps, and forecast academic outcomes. This proactive approach enables schools and universities to implement timely interventions and tailor support strategies before students are even aware of their challenges. As a result, the emphasis on predictive analytics not only fosters personalized learning experiences but also contributes to improved educational outcomes, solidifying AI's role as a transformative force in the educational landscape and driving substantial growth in market demand.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global AI in Education Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services
  • Professional services
  • Managed services

Global AI in Education Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global AI in Education Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Machine Learning
• Natural Language Processing (NLP)
• Deep Learning
• Others

Global AI in Education Market Size by Application & CAGR (2025-2032)

• Market Overview
• Learning Platforms & Virtual Facilitators
• Intelligent Tutoring System
• Smart Content
• Fraud & Risk Management
• Others

Global AI in Education Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Higher Education
• K-12 Education
• Corporate Training

Global AI in Education Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Technology, Application, End-use)
  • US
  • Canada
• Europe (Component, Deployment, Technology, Application, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Technology, Application, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Technology, Application, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Technology, Application, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pearson plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stride, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genius Group Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arco Platform Limited (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Oriental Education & Technology Group Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TAL Education Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaotu Techedu Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zovio Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boxlight Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• K12 Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Online Education Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squirrel AI Learning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• zSpace, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QANDA (Mathpresso) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations