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市場調查報告書
商品編碼
1843635
2025年全球教育人工智慧市場報告AI In Education Global Market Report 2025 |
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近年來,人工智慧在教育領域的市場規模迅速擴張,從2024年的54.7億美元成長到2025年的75.2億美元,複合年成長率達37.5%。這段歷史時期的成長可歸因於數位化學習平台、個人化學習計畫、自適應學習系統、巨量資料和分析以及早期人工智慧輔導系統。
預計未來幾年,教育領域的人工智慧市場將呈指數級成長,到2029年市場規模將達到298.9億美元,複合年成長率(CAGR)高達41.2%。預測期內的成長主要歸功於遠距和混合式學習、人工智慧賦能的評估工具、不斷成長的教育科技投資以及教師支援系統。預測期內的關鍵趨勢包括人工智慧驅動的學習分析、擴增實境(AR)和虛擬實境(VR)在教育領域的應用、人工智慧在倫理教育中的應用、人工智慧驅動的語言學習以及遊戲化與人工智慧的結合。
教育領域的人工智慧(AI)是指將人工智慧技術應用於課堂教學和教育管理,以提升教與學的效果並應對教育挑戰。將人工智慧融入教育的主要目標是在提高學生學習成果的同時,實現傳統上耗費教師和管理人員大量時間的行政工作的自動化。
教育領域人工智慧 (AI) 的主要組成部分可分為解決方案和服務。 AI 解決方案利用人工智慧技術,根據使用者的上下文和需求進行預測,從而實現流程的自動化、輔助和客製化。這些解決方案運用了自然語言處理 (NLP) 和機器學習等技術,並可部署在雲端和本地基礎架構上。教育領域的 AI 應用廣泛,包括學習平台、虛擬促進者、智慧輔導系統 (ITS)、智慧內容以及防作弊和風險管理。這些解決方案適用於各種教育環境,包括 K-12 教育、高等教育以及企業培訓和學習。
美國在2025年春季突然提高關稅及其引發的貿易摩擦,對資訊科技產業,特別是硬體製造、資料基礎設施和軟體部署領域,產生了重大影響。進口半導體、電路基板和網路設備的關稅上漲,推高了高科技公司、雲端服務供應商和資料中心的生產和營運成本。在全球範圍內採購筆記型電腦、伺服器和消費電子產品零件的公司,面臨更長的前置作業時間和價格壓力。同時,對專用軟體徵收的關稅以及主要國際市場的報復性措施,擾亂了全球IT供應鏈,並降低了海外對美國製造技術的需求。為了應對這些挑戰,該產業正在加大對國內晶片生產的投資,擴大供應商網路,並利用人工智慧驅動的自動化技術來增強韌性,更有效地控制成本。
本研究報告是商業研究公司(The Business Research Company)最新系列報告的一部分,該系列報告提供有關人工智慧(AI)在教育領域應用的市場統計數據,涵蓋全球人工智慧(AI)在教育領域的市場規模、區域佔有率、市場佔有率競爭對手、詳細的市場細分、市場趨勢和機遇,以及在人工智慧(AI)在教育領域取得成功所需的數據。這份人工智慧(AI)在教育領域的市場研究報告提供了您所需的一切資訊,並對該行業的現狀和未來發展趨勢進行了詳細分析。
我們預測未來五年該市場將成長41.2%,較先前預測略微下調0.2%。這一下調主要歸因於美國與其他國家之間的關稅影響。關稅可能直接影響美國,並推高依賴中國和印度零件的人工智慧學習平台和自適應輔導系統的成本,從而降低中小學和大學的使用率。此外,由於相互關稅以及貿易緊張局勢升級和貿易限制對全球經濟和貿易的負面影響,關稅的影響範圍將更加廣泛。
智慧型手機用戶群的不斷成長預計將推動人工智慧(AI)在教育領域的應用。智慧型手機用戶可以使用功能豐富的行動設備,這些設備具備運算能力、網路瀏覽器、作業系統以及運行各種軟體程式的能力。在教育應用和平台中運用人工智慧技術,可以實現個人化的學習體驗。此外,智慧型手機還有助於即時互動和參與,從而實現學生與人工智慧虛擬助理(導師)之間的無縫溝通。智慧型手機的廣泛普及將擴大人工智慧在教育領域的覆蓋範圍和影響力,為更廣泛的用戶群提供更便利、更個人化的學習體驗。例如,根據瑞典網路和通訊公司愛立信發布的《2022年愛立信移動報告》,預計2022年智慧型手機用戶數量將達到64.2億,到2028年將成長至77.4億。因此,智慧型手機用戶數量的成長將推動人工智慧在教育領域的市場發展。
預計未來幾年,線上教育的日益普及將推動人工智慧(AI)在教育市場的擴張。線上教育,也稱為數位學習或虛擬學習,是指透過網路和其他數位科技提供教育內容和指導。將人工智慧技術融入線上學習平台可以提升整體學習體驗。例如,根據總部位於盧森堡的歐盟統計局(Eurostat)的數據,截至2023年12月,歐盟16至74歲網路用戶中有30%正在參加線上課程或使用線上學習資料,比2022年增加了2個百分點。荷蘭的增幅最大,成長了12個百分點,達到54%。因此,線上教育的廣泛普及將促進教育領域人工智慧市場的發展。
在教育領域的人工智慧(AI)市場,產品創新已成為推動市場成長的關鍵趨勢。產業領導者正致力於開發前沿解決方案,以提升市場地位。例如,2023年2月,總部位於美國的線上學習平台Nerdy Inc.推出了兩款突破性產品:人工智慧生成的課程計畫產生器和人工智慧產生的線上輔導服務。人工智慧生成的課程計畫產生器利用了ChatGPT——一款採用類人自然語言處理的人工智慧聊天機器人——為專家產生多樣化的內容,並就課程結構和內容最佳化提供全面的提案。同時,人工智慧驅動的線上輔導服務為消費者學習會員提供全天候即時支持,快速且準確地解答學生的疑問。
策略夥伴關係是推動人工智慧教育市場發展的重要趨勢。人工智慧教育領域的主要企業正致力於建立策略聯盟,以鞏固其市場地位。例如,2024年5月,美國非營利教育機構可汗學院與美國科技公司微軟公司合作,旨在提升人工智慧教育工具的普及。此次夥伴關係旨在改善個人化學習體驗,並減輕教師的工作負擔。微軟的貢獻包括捐贈Azure基礎設施和開發小型語言模型,這些模型將免費提供給美國所有K-12(幼兒園至高中)教師使用。
2024年7月,總部位於印度的創新教育解決方案提供商Schoolnet收購了Genius Teacher,具體金額未披露。此次收購旨在擴大Schoolnet在私立學校市場的業務,強化其面向教師和學生的AI主導教育解決方案,拓展其服務範圍,並透過先進技術提升學習成果。 Genius Teacher是一家總部位於印度的行動平台,利用人工智慧技術提供一系列考試輔導解決方案。
參與教育領域人工智慧市場的主要公司包括:Alphabet Inc.、微軟公司、亞馬遜網路服務公司、IBM公司、Cognizant Technology Solutions Corporation、Harbinger Group、Pearson plc、Nuance Communications Inc.、McGraw Hill Education Inc.、Blackboard Inc.、Coursera Inc.、Duolingo Inc.、D2L Corporation、AnowgeFactor of Lbaring Inc. Inc.、DreamBox Learning Inc.、Third Space Learning、Kadenze Inc.、Knewton Inc.、BridgeU Ltd.、Century-Tech Limited、Cognii Inc.、Fishtree Ltd.、Plazas Learning Inc.、Wooclap SA、YiXue Squirrel Learning Inc.、Jelly Learning Inc.、Jellynote Learning Corporation。
預計到2024年,北美將成為人工智慧(AI)教育市場最大的區域。亞太地區預計將成為預測期內成長最快的區域。這份人工智慧教育市場報告涵蓋亞太地區、西歐、東歐、北美、南美以及中東和非洲。
人工智慧在教育領域的市場報告涵蓋的國家包括澳洲、巴西、中國、法國、德國、印度、印尼、日本、俄羅斯、韓國、英國、美國、義大利、西班牙和加拿大。
教育領域的人工智慧 (AI) 市場包括提供個人化學習、行政管理、輔導、學習管理系統、評分和評估等服務所產生的收入。市場價值還包括服務供應商銷售的或包含在其服務產品中的相關產品的價值。教育 AI 市場還包括智慧白板、平板電腦、語音助理、感測器、攝影機、虛擬實境 (VR) 和擴增實境(AR) 設備的銷售。該市場的價值為“出廠價”,即製造商或生產商向其他營業單位(包括下游製造商、批發商、經銷商和零售商)或直接向最終客戶銷售的商品價值。該市場中的商品價值還包括製造商提供的任何相關服務。
Artificial intelligence (AI) in education involves the application of AI technologies within the classroom and educational administration to enhance teaching and learning practices and address educational challenges. The primary objective of incorporating artificial intelligence in education is to improve student learning outcomes while automating administrative tasks that traditionally require significant time from teachers and administrators.
The main components of artificial intelligence (AI) in education are categorized into solutions and services. AI solution components utilize artificial intelligence to automate, assist, or customize processes by making predictions based on the user's context or needs. These solutions leverage technologies such as natural language processing (NLP) and machine learning. They can be deployed in both cloud and on-premises infrastructure. AI in education is applied across various applications, including learning platforms and virtual facilitators, intelligent tutoring systems (ITS), smart content, fraud and risk management, among others. These solutions find application in different educational settings, such as K-12 education, higher education, corporate training, and learning.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The artificial intelligence (AI) in education market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) in education market statistics, including artificial intelligence (AI) in education industry global market size, regional shares, competitors with artificial intelligence (AI) in education market share, detailed artificial intelligence (AI) in education market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) in education industry. This artificial intelligence (AI) in education market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The ai in education market size has grown exponentially in recent years. It will grow from $5.47 billion in 2024 to $7.52 billion in 2025 at a compound annual growth rate (CAGR) of 37.5%. The growth in the historic period can be attributed to digital learning platforms, personalized learning initiatives, adaptive learning systems, big data and analytics, early ai tutoring systems.
The ai in education market size is expected to see exponential growth in the next few years. It will grow to $29.89 billion in 2029 at a compound annual growth rate (CAGR) of 41.2%. The growth in the forecast period can be attributed to remote and hybrid learning, ai-enabled assessment tools, growing edtech investments, teacher support systems, teacher support systems. Major trends in the forecast period include ai-powered learning analytics, augmented reality (AR) and virtual reality (VR) in education, ethical AI in education, ai-enhanced language learning, gamification and ai.
The forecast of 41.2% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing the cost of AI-powered learning platforms and adaptive tutoring systems, which rely on components from China and India, reducing accessibility for schools and universities. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The expanding user base of smartphones is anticipated to be a driving force behind the growth of artificial intelligence (AI) in the education sector. Smartphone users access multifunctional cellular devices equipped with computing capabilities, a web browser, an operating system, and the capacity to run various software programs. Leveraging AI technology within educational applications and platforms tailors learning experiences to suit individual needs. Moreover, smartphones facilitate real-time interaction and engagement, enabling seamless communication between students and AI-powered virtual assistants (tutors). The widespread adoption of smartphones amplifies the reach and impact of AI in education, fostering accessible and personalized learning experiences for a broader population. For instance, as per the Ericsson Mobility Report 2022 by Ericsson, a networking and telecommunications company based in Sweden, smartphone subscriptions reached 6,420 million in 2022 and are projected to grow to 7,740 million subscriptions by 2028. Thus, the rising number of smartphone users is set to propel the AI in education market.
The growing adoption of online education is expected to drive the expansion of artificial intelligence (AI) in the education market in the coming years. Online education, also known as e-learning or virtual learning, involves delivering educational content and instruction through the internet or other digital technologies. The incorporation of AI technologies into online learning platforms enhances the overall learning experience. For example, in December 2023, according to Eurostat, a Luxembourg-based Directorate-General of the European Commission, 30% of EU internet users aged 16 to 74 engaged in online courses or utilized online learning materials in 2023, marking a 2 percentage point increase from 2022. The Netherlands experienced the largest rise in adoption, increasing by 12 percentage points to 54%. As a result, the rising adoption of online education is set to boost the AI in education market.
Product innovation emerges as a pivotal trend driving market traction in the realm of artificial intelligence (AI) within the education sector. Major industry players are intensively focused on pioneering advanced solutions to fortify their market presence. For instance, in February 2023, Nerdy Inc., a US-based platform for live online learning, introduced two groundbreaking products such as an AI-Generated Lesson Plan Creator and AI-Generated Chat Tutoring, both seamlessly integrated with ChatGPT across its suite of offerings. Leveraging ChatGPT, an AI chatbot employing natural language processing for human-such as conversational dialogue, the AI-generated lesson plan creator generates diverse content for experts, providing comprehensive suggestions on structuring lessons and maximizing content utilization. Simultaneously, AI-enabled chat tutoring delivers real-time support to consumer learning membership customers 24x7, delivering prompt and accurate responses to student queries.
Strategic partnerships are a prominent trend gaining traction in the AI in education market. Leading companies in the AI education sector are concentrating on forming strategic alliances to bolster their market position. For example, in May 2024, Khan Academy, a U.S.-based non-profit educational organization, and Microsoft Corporation, a U.S.-based technology firm, collaborated to enhance access to AI-powered teaching tools. This partnership aims to improve personalized learning experiences and alleviate teacher workloads. Microsoft's contribution includes donating Azure infrastructure and developing small language models, which will be made available to all K-12 educators in the U.S. at no cost, particularly focusing on enhancing AI-driven math tutoring and scaling educational resources.
In July 2024, Schoolnet, an India-based provider of transformative education solutions, acquired Genius Teacher for an undisclosed amount. This acquisition is intended to bolster Schoolnet's presence in the private school market, enhance its AI-driven educational solutions for both teachers and students, broaden its reach, and improve learning outcomes through advanced technology. Genius Teacher is an India-based mobile platform utilizing AI to offer various exam preparation solutions.
Major companies operating in the AI in education market include Alphabet Inc., Microsoft Corporation, Amazon Web Services Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Harbinger Group, Pearson plc, Nuance Communications Inc., McGraw Hill Education Inc., Blackboard Inc., Coursera Inc., Duolingo Inc., D2L Corporation, Age of Learning Inc., Jenzabar Inc., Netex Knowledge Factory S.A., Carnegie Learning Inc., DreamBox Learning Inc., Third Space Learning, Kadenze Inc., Knewton Inc., BridgeU Ltd., Century-Tech Limited, Cognii Inc., Fishtree Ltd., Prazas Learning Inc., Wooclap SA, YiXue Squirrel AI Learning Inc., Jellynote, Querium Corporation
North America was the largest region in the artificial intelligence (AI) in education market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the ai in education market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the ai in education market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The artificial intelligence (AI) in education market includes revenues earned by providing personalized learning, administrative tasks, tutoring, learning management systems, grading, and assessment. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in the education market also includes sales of smart boards, tablets, voice-controlled assistants, sensors, cameras, virtual reality (VR), and augmented reality (AR) devices which are used in providing AI in education services. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
AI In Education Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on ai in education market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for ai in education ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ai in education market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.