優質拉格啤酒市場規模、佔有率及成長分析（按產品類型、通路、最終用戶和地區）－2025-2032 年產業預測

預計到 2023 年全球優質拉格啤酒市場規模將達到 1,080 億美元，從 2024 年的 1,141.6 億美元成長到 2032 年的 1,778.7 億美元，在預測期內（2025-2032 年）的複合年成長率為 5.7%。

高階拉格啤酒市場是啤酒產業的一個獨特領域，目標客戶是尋求更高品質、更多口味的消費者。優質拉格拉格啤酒採用上等原料和精湛工藝釀造，通常具有複雜的風味，價格分佈也比標準拉格啤酒更高。該市場注重品質和生活方式，吸引了重視真實性的挑剔客戶群。近年來，精釀啤酒和微型啤酒廠數量激增，它們採用小批量生產方法和實驗性原料，生產獨特、創新的拉格啤酒，以滿足不同的口味。隨著越來越多的啤酒愛好者尋求獨特的口味和體驗，市場格局將不斷創新和成長，以反映不斷變化的消費者偏好和日益激烈的行業競爭。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局

優質拉格啤酒市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 傳統高品質拉格拉格啤酒
• 精釀優質拉格啤酒

優質拉格啤酒市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• On-Trade
• Off-Trade

高階拉格啤酒市場規模（按最終用戶分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 酒吧
• 食品服務
• 零售

高級拉格啤酒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Anheuser-Busch InBev（Belgium）
• Heineken NV（Netherlands）
• China Resources Snow Breweries（China）
• Carlsberg Breweries A/S（Denmark）
• Molson Coors Brewing Company（United States）
• Tsingtao Brewery Group（China）
• Asahi Group Holdings, Ltd.（Japan）
• Kirin Holdings Company, Limited（Japan）
• Diageo plc（United Kingdom）
• SABMiller plc（United Kingdom）
• Grupo Modelo（Mexico）
• Constellation Brands, Inc.（United States）
• Bira 91（India）
• Beijing Yanjing Brewery（China）
• San Miguel Corporation（Philippines）
• Thai Beverage Public Co., Ltd.（Thailand）
• United Breweries Limited（India）
• Ambev SA（Brazil）
• Royal Unibrew A/S（Denmark）

結論和建議

Global Premium Lager Market size was valued at USD 108.0 billion in 2023 and is poised to grow from USD 114.16 billion in 2024 to USD 177.87 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The premium lager market is a specialized segment within the beer industry, targeting consumers seeking higher-quality, flavorful options. Defined by superior ingredients and craftsmanship, premium lagers often exhibit complex taste profiles and command higher price points than standard lagers. This market emphasizes quality and lifestyle, attracting a discerning customer base that values authenticity. Recently, craft and microbreweries have proliferated, producing unique and innovative lagers through small-batch methods and experimental ingredients, catering to a diverse range of palates. With more beer enthusiasts eager to explore unique flavors and experiences, the premium lager market is poised for continuous innovation and growth, reflecting evolving consumer preferences and an increasingly competitive industry landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Lager Market Segments Analysis

Global Premium Lager Market is segmented by Product Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Conventional Premium Lagers and Craft Premium Lagers. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on End User, the market is segmented into Bars, Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Premium Lager Market

The Global Premium Lager market is experiencing significant growth as consumers increasingly seek out superior beverages characterized by refined flavors, quality ingredients, and expert craftsmanship. This escalating demand for top-tier lagers reflects a broader preference for authentic and luxurious drinking experiences, which appeal to a more discerning segment of the population. As people continue to prioritize premium offerings in their beverage choices, these lagers are viewed as symbols of sophistication and indulgence, further driving the market's expansion. Consequently, the desire for high-quality products is shaping consumer behavior, positioning premium lagers as desirable options within the competitive beverage landscape.

Restraints in the Global Premium Lager Market

The Global Premium Lager market is facing significant challenges due to heightened competition, as numerous breweries continue to enter the sector. This heightened influx of players has led to market saturation, creating obstacles for new entrants who struggle to carve out a unique identity in such a crowded landscape. The demand for differentiation has never been more critical, prompting emerging breweries to innovate and offer distinctive products to capture consumer attention. As they navigate this competitive environment, new players must develop effective strategies to stand out and succeed in a market characterized by fierce rivalry and shifting consumer preferences.

Market Trends of the Global Premium Lager Market

The Global Premium Lager market is experiencing a notable shift driven by the craft beer revolution, where consumer preferences are leaning towards artisanal and small-batch brews. This trend reflects an increasing demand for unique flavor profiles and high-quality ingredients that craft breweries are known for. As consumers seek authenticity and originality, premium lagers crafted with locally-sourced components are gaining traction, offering a refreshing alternative to mass-produced options. This dynamic not only enhances the flavor experience but also fosters a connection to local communities, suggesting a vibrant future for premium lagers in the context of evolving global beverage trends.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Premium Lager Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Conventional Premium Lagers
• Craft Premium Lagers

Global Premium Lager Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Premium Lager Market Size by End User & CAGR (2025-2032)

• Market Overview
• Bars
• Food Service
• Retail

Global Premium Lager Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Resources Snow Breweries (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Breweries A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SABMiller plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Modelo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bira 91 (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beijing Yanjing Brewery (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Miguel Corporation (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Beverage Public Co., Ltd. (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Breweries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ambev S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Unibrew A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations