拉格啤酒市場規模、佔有率及成長分析（按類型、包裝、價格、通路和地區）－2025-2032 年產業預測

2023 年全球拉格啤酒市場規模為 3,602 億美元，預計將從 2024 年的 3,692 億美元成長到 2032 年的 4,498.4 億美元，預測期內（2025-2032 年）的複合年成長率為 2.5%。

全球拉格啤酒市場正在經歷顯著成長，這得益於線上和電子商務管道的激增、社交媒體影響力的增強以及啤酒旅遊的日益普及。消費者越來越喜歡口味清淡、清爽的啤酒，這使得拉格啤酒成為從普通飲酒者到鑑賞家等不同人群的熱門選擇。社交飲酒的趨勢日益成長，尤其是在年輕消費者中，這極大地促進了拉格啤酒的銷售。同時，尋求大規模生產啤酒的優質替代品的消費者對精釀啤酒和高級啤酒的需求正在成長。創新釀酒商正在推出獨特的風味和永續的做法來吸引具有環保意識的客戶群。值得注意的是，SweetWater 拉格啤酒的推出加強了我們的直接銷售管道，並表明了我們對品質和可用性的持續承諾，符合青睞低熱量、無酒精選擇的健康趨勢。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

拉格啤酒市場規模（按類型）

• 市場概覽
• 拉格淡啤酒
• 拉格啤酒
• 琥珀拉格啤酒
• 其他

按包裝分類的拉格啤酒市場規模

• 市場概覽
• 能
• 瓶子
• 其他

按價格分類的拉格啤酒市場規模

• 市場概覽
• 標準拉格啤酒
• 優質拉格啤酒

按通路分類的拉格啤酒市場規模

• 市場概覽
• 超級市場
• 便利商店
• 網路零售
• 酒吧和餐廳

拉格啤酒市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Selkirk（Canada）
• Douglas Lager（Canada）
• Travis（Canada）
• Anheuser-Busch Companies LLC（US）
• Asahi Breweries Ltd.（Japan）
• Carlsberg Breweries A/S（Denmark）
• China Resources Beer（Holdings）Company Limited（China）
• Heineken NV（Netherlands）
• Kirin Brewery Company Limited（Japan）
• Molson Coors Beverage Company（US）
• Tsingtao Brewery Company Limited（China）
• United Breweries Holdings Limited（India）

結論和建議

Global Lager Market size was valued at USD 360.2 billion in 2023 and is poised to grow from USD 369.2 billion in 2024 to USD 449.84 billion by 2032, growing at a CAGR of 2.5% during the forecast period (2025-2032).

The global lager market is experiencing substantial growth, propelled by the surge in online and e-commerce channels, amplified social media influence, and rising popularity of beer tourism. Consumers are increasingly favoring light and refreshing beers, which has positioned lager as a preferred choice among diverse demographics, from casual drinkers to aficionados. The growing trend of social drinking, particularly among younger consumers, has significantly boosted lager sales. Meanwhile, the demand for craft and premium options is rising, as consumers seek quality alternatives to mass-produced beers. Innovative breweries are introducing unique flavors and sustainable practices to attract eco-conscious buyers. Notably, the launch of SweetWater Lager demonstrates the ongoing commitment to quality and accessibility through enhanced direct-to-consumer sales channels, aligning with health trends that favor low-calorie and alcohol-free options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lager Market Segments Analysis

Global Lager Market is segmented by Type, Packaging, Price Point, Distribution Channel and region. Based on Type, the market is segmented into Pale Lager, Dark Lager, Amber Lager and Others. Based on Packaging, the market is segmented into Cans, Bottles and Others. Based on Price Point, the market is segmented into Standard Lager and Premium Lager. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online Retail and Bars and Restaurants. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lager Market

The growth of the global lager market is significantly driven by the expansion of e-commerce and online shopping platforms. Industry forecasts project that global B2C e-commerce sales will soar to USD 5.5 trillion by 2027, achieving a consistent compound annual growth rate of 14.4%. Contributing factors include increased digitization, wider internet accessibility, and rising disposable incomes, which empower consumers to explore and purchase a variety of products easily. Moreover, online platforms provide convenient access to an extensive array of brands from diverse regions and breweries, overcoming geographical barriers and further propelling market growth, with social media influence playing a substantial role.

Restraints in the Global Lager Market

The global lager market faces significant challenges due to stringent government regulations surrounding the production, sale, and marketing of alcoholic beverages. Many countries have imposed high excise taxes, strict licensing requirements, and advertising restrictions, which pose serious obstacles for the lager industry. For instance, in regions such as Europe and North America, the increase in beer taxation leads to higher costs for both production and consumption, consequently affecting overall sales figures. These regulatory barriers hinder the growth and competitive capabilities of breweries, making it difficult for them to expand their operations and gain a foothold in the global market.

Market Trends of the Global Lager Market

The global lager market is experiencing a notable shift towards low-alcohol and alcohol-free options, driven by the rising health consciousness among consumers. This trend is particularly prominent among millennials, who prioritize moderation without compromising on taste. As breweries expand their product offerings to include a variety of alcohol-free lagers, brands like Heineken 0.0 and Budweiser Zero are witnessing significant sales growth. Additionally, supportive anti-excessive drinking legislation further reinforces this trend, marking a transformative period in the lager sector where health-focused choices are becoming the norm, reshaping consumer preferences and driving innovation within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer And Buying Criteria Analysis

Global Lager Market Size by Type & CAGR (2025-2032)

• Market Overview
• Pale Lager
• Dark Lager
• Amber Lager
• Others

Global Lager Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Cans
• Bottles
• Others

Global Lager Market Size by Price Point & CAGR (2025-2032)

• Market Overview
• Standard Lager
• Premium Lager

Global Lager Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Convenience Stores
• Online Retail
• Bars and Restaurants

Global Lager Market Size & CAGR (2025-2032)

• North America (Type, Packaging, Price Point, Distribution Channel)
  • US
  • Canada
• Europe (Type, Packaging, Price Point, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Packaging, Price Point, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Packaging, Price Point, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging, Price Point, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Selkirk (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Douglas Lager (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travis (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch Companies LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Breweries Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Breweries A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Resources Beer (Holdings) Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Brewery Company Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Breweries Holdings Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations