豪華露營市場規模、佔有率及成長分析（依住宿類型、年齡層、規模、預訂方式及地區）－2025-2032 年產業預測

2023 年豪華露營市場規模價值 34 億美元，預計將從 2024 年的 37.9 億美元成長到 2032 年的 89.8 億美元，預測期間（2025-2032 年）的複合年成長率為 11.4%。

預計消費者在社群媒體上的參與度將提高人們對豪華露營及其益處的認知，從而推動該行業的成長。各大旅遊平台推出的豐厚折扣和誘人的度假套裝必將吸引更多遊客。此外，美國城市舉辦的節慶活動也用於吸引人才、振興當地企業，進一步推動了在美國流行的豪華露營（Glamping）。消費者偏好轉向奢華旅遊體驗正在推動需求，同時無憂無慮的高級設施也具有吸引力。隨著許多行業參與者與酒店、餐廳和其他服務機構合作以增加收益，美國的豪華露營市場預計將經歷持續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

豪華露營市場規模（依住宿類型及複合年成長率）(2025-2032)

• 市場概覽
• 小屋和艙室
• 帳篷
• 蒙古包（凝膠）
• 樹屋
• 其他

豪華露營市場規模（依年齡層及複合年成長率）(2025-2032)

• 市場概覽
• 18-32歲
• 33至50歲
• 51-65歲
• 65歲或以上

豪華露營市場規模及複合年成長率（2025-2032）

• 市場概覽
• 4人份
• 2人份
• 其他

豪華露營市場規模（按預訂模式和複合年成長率） (2025-2032)

• 市場概覽
• 直接預訂
• 旅行社
• 線上旅行社

豪華露營市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Under Canvas（USA）
• Collective Retreats（USA）
• Tentrr（USA）
• Eco Retreats（UK）
• Baillie Lodges（Australia）
• Nightfall Camp Pty Ltd.（Australia）
• Tanja Lagoon Camp（Australia）
• Paperbark Camp（Australia）
• Sawday's Canopy & Stars Ltd.（UK）
• Bushtec Safari（South Africa）
• Huttopia（France）
• Wigwam Holidays Ltd（UK）
• BIGHEAD glamping tents（Slovenia）
• Bond Fabrications（UK）
• The Glamping Orchard（UK）
• Hidden Valley（India）
• Killarney Glamping（Ireland）
• YALA luxury canvas lodges（Netherlands）
• Teapot Lane Glamping（Ireland）
• YURTCAMP DEVON（UK）

結論和建議

Glamping Market size was valued at USD 3.4 billion in 2023 and is poised to grow from USD 3.79 billion in 2024 to USD 8.98 billion by 2032, growing at a CAGR of 11.4% during the forecast period (2025-2032).

The expanding consumer engagement with social media is expected to enhance awareness of glamping and its benefits, driving growth in this sector. Favorable discounts and enticing holiday packages from various travel platforms are set to attract more visitors. Festivals in American cities are also being leveraged to draw talent and boost local businesses, further promoting glamping, a popular trend in the U.S. The increasing frequency of concerts and large music festivals globally will likely fortify the glamping industry from 2022 to 2030. Consumer preferences shifting towards luxurious travel experiences, alongside the appeal of upscale amenities without the hassle of equipment, are driving demand. To increase revenue, many industry players are forming partnerships with hotels, restaurants, and other services, positioning the U.S. glamping market for sustained growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Glamping market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Glamping Market Segments Analysis

Global Glamping Market is segmented by Accommodation Type, Age Group, Size, Booking Mode and region. Based on Accommodation Type, the market is segmented into Cabins & Pods, Tents, Yurts, Treehouses and Others. Based on Age Group, the market is segmented into 18 - 32 years, 33 - 50 years, 51 - 65 years and Above 65 years. Based on Size, the market is segmented into 4-Person, 2-Person and Others. Based on Booking Mode, the market is segmented into Direct Booking, Travel Agents and Online Travel Agencies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Glamping Market

The glamping market is experiencing significant growth as an increasing number of travelers seek distinctive and unforgettable experiences. This trend reflects a desire to immerse themselves in nature while enjoying the comforts and amenities associated with luxury lodging. Glamping offers the perfect blend of outdoor adventure and sophisticated living, allowing individuals to appreciate the great outdoors without sacrificing comfort. As consumers prioritize unique travel experiences that combine relaxation with a touch of elegance, the appeal of glamping continues to rise, driving demand for this innovative form of accommodation. Ultimately, this market caters to the evolving preferences of modern travelers.

Restraints in the Glamping Market

The glamping market may encounter significant regulatory hurdles pertaining to zoning laws, land use regulations, and the necessity for environmental permits. These challenges can pose obstacles that hinder growth and expansion within the sector in the near future. As local governments implement stricter guidelines and requirements, potential glamping site owners may find themselves facing delays, additional costs, and increased complexities in the development and operation process. Consequently, these factors could restrain market growth and discourage new entrants, impacting the overall progress and profitability of the glamping industry moving forward.

Market Trends of the Glamping Market

The glamping market is witnessing a significant trend characterized by a growing demand for unique and experiential travel. As travelers increasingly seek memorable and immersive experiences, glamping emerges as a perfect blend of adventure and luxury, offering the thrill of camping infused with hotel-like comfort. This trend is driven by a desire to connect with nature without compromising on indulgence, appealing to a diverse demographic, including millennials and eco-conscious travelers. As a result, innovative glamping accommodations, ranging from upscale tents to luxurious treehouses, are proliferating, creating lucrative opportunities for entrepreneurs and investors in the evolving tourism landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Glamping Market Size by Accommodation Type & CAGR (2025-2032)

• Market Overview
• Cabins & Pods
• Tents
• Yurts
• Treehouses
• Others

Global Glamping Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 18 - 32 years
• 33 - 50 years
• 51 - 65 years
• Above 65 years

Global Glamping Market Size by Size & CAGR (2025-2032)

• Market Overview
• 4-Person
• 2-Person
• Others

Global Glamping Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Direct Booking
• Travel Agents
• Online Travel Agencies

Global Glamping Market Size & CAGR (2025-2032)

• North America (Accommodation Type, Age Group, Size, Booking Mode)
  • US
  • Canada
• Europe (Accommodation Type, Age Group, Size, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Accommodation Type, Age Group, Size, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Accommodation Type, Age Group, Size, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Accommodation Type, Age Group, Size, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Under Canvas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Collective Retreats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tentrr (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco Retreats (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baillie Lodges (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nightfall Camp Pty Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tanja Lagoon Camp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paperbark Camp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sawday's Canopy & Stars Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bushtec Safari (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huttopia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wigwam Holidays Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIGHEAD glamping tents (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bond Fabrications (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Glamping Orchard (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hidden Valley (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Killarney Glamping (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YALA luxury canvas lodges (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teapot Lane Glamping (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YURTCAMP DEVON (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations