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市場調查報告書
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1754557

手持式攪拌機市場：全球產業分析、市場規模、佔有率、成長、趨勢與未來預測（2025-2032）

Hand Blender Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 182 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research 最近發布了一份關於全球手持式攪拌機市場的綜合報告，對關鍵市場動態進行了詳細分析，包括促進因素、新興趨勢、機會和挑戰。該報告提供了對市場格局的深入理解，幫助相關人員做出明智的決策。

關鍵見解

  • 手持式攪拌機市場規模（2025年）：51億美元
  • 市場規模預測（以金額為準，2032年）：68億美元
  • 全球市場成長率（2025-2032年複合年成長率）：4.2%

手持式攪拌機市場：分析範圍

手持式攪拌機市場涵蓋各種緊湊型手持式攪拌設備，用於混合、食物泥和乳化食品和飲料。這些設備因其便利性、多功能性以及在住宅和商用廚房中處理多項任務的能力而日益普及。隨著家庭烹飪、健康烹飪概念的興起以及緊湊型廚房電器的普及，手持式攪拌機正成為現代廚房不可或缺的一部分。

市場成長動力：

全球手持式攪拌機市場的成長主要源自於消費者生活方式的改變以及對便利型廚房電器日益成長的偏好。日益增強的健康意識鼓勵人們消費營養豐富的膳食，例如自製冰沙和湯，從而推動了手持式攪拌機的需求。此外，城市人口的成長以及新興經濟體中西式烹飪的盛行也推動了該產品的普及。可變速度設定、無線型號和人體工學設計等技術創新進一步推動了市場的成長。線上零售通路的激增也增加了全球消費者產品的供應量和種類。

市場限制：

儘管手持式攪拌機市場呈現良好的成長軌跡，但也面臨一些挑戰。主要阻礙因素之一是低價替代品和功能類似的傳統廚房電器產品的存在。在成本敏感的市場中，高階手持攪拌機的高昂價格可能會讓潛在買家卻步。低價價格分佈攪拌機的耐用性和馬達功率有限可能會影響使用者的長期滿意度。此外，由於安全隱患和品質問題而頻繁召回產品可能會削弱消費者信心，阻礙市場擴張。

市場機會：

手持式攪拌機市場蘊藏著巨大的商機，這得益於可支配收入的不斷成長以及模組化和智慧廚房的日益普及。都市區家庭對多功能緊湊型廚房解決方案的需求日益成長，為創新鋪平了道路。製造商可以利用這一趨勢，引入可充電電池、降噪技術和數位控制等智慧功能。不斷擴張的商用食品服務服務業，尤其是在亞太地區和拉丁美洲，例如咖啡館和果汁吧，也為商用手持式攪拌機提供了廣闊的市場前景。此外，與烹飪界的影響力人士合作並積極進行線上行銷策略，可以提升品牌知名度並推動產品普及。

本報告回答的關鍵問題

  • 推動全球手持式攪拌機市場成長的關鍵因素有哪些？
  • 哪些地區和細分市場對手持式攪拌機的需求最高？
  • 廚房電器的技術創新如何影響市場動態？
  • 手持式攪拌機市場的主要企業是誰？他們採用什麼策略來保持競爭力？
  • 全球手持攪拌機市場的新興趨勢和未來預測是什麼？

目錄

第1章執行摘要

第2章 市場概述

  • 市場範圍和定義
  • 價值鏈分析
  • 宏觀經濟因素
    • 世界GDP展望
    • 全球電子產業概況
    • 全球廚房電器產業概況
    • 全球電子商務產業概況
  • 預測因子：相關性和影響力
  • COVID-19影響分析
  • PESTLE分析
  • 波特五力分析
  • 地緣政治緊張局勢：市場影響
  • 監管和技術格局

第3章 市場動態

  • 驅動程式
  • 限制因素
  • 機會
  • 趨勢

第4章 價格趨勢分析（2019-2032）

  • 區域定價分析
  • 按細分市場定價
  • 影響價格的因素

第5章全球手持式攪拌機市場展望：過去（2019-2024 年）與預測（2025-2032 年）

  • 主要亮點
  • 全球手持式攪拌機市場按產品類型分類的前景
    • 簡介/主要發現
    • 按產品類型分類的歷史市場規模分析（十億美元/單位，2019-2024 年）
    • 目前市場規模分析及依產品類型預測（十億美元/單位，2025-2032）
      • 有線
      • 無線
    • 市場吸引力分析：按產品類型
  • 全球手持式攪拌機市場以馬達功率預測
    • 簡介/主要發現
    • 按電機功率分類的歷史市場規模分析（單位：十億美元，2019-2024 年）
    • 目前市場規模分析及預測（按電機功率分類，十億美元/台，2025-2032 年）
      • 小於200瓦
      • 200-400瓦
      • 400瓦或以上
    • 按馬達輸出功率分析市場吸引力
  • 全球手持式攪拌機市場應用展望
    • 簡介/主要發現
    • 按應用分類的歷史市場規模分析（十億美元/台，2019-2024 年）
    • 目前市場規模分析及應用預測（十億美元/台，2025-2032）
      • 家庭使用
      • 商用
    • 市場吸引力分析：按應用
  • 全球手持式攪拌機市場按分銷管道分類的前景
    • 簡介/主要發現
    • 按分銷管道分類的歷史市場規模分析（十億美元/台，2019-2024 年）
    • 按分銷管道分類的當前市場規模分析和預測（十億美元/單位，2025-2032 年）
      • 離線
      • 線上
    • 按分銷管道進行市場吸引力分析

第6章全球手持式攪拌機市場按地區展望

  • 主要亮點
  • 按地區分類的歷史市場規模分析（十億美元/單位，2019-2024 年）
  • 目前市場規模分析及各地區預測（單位：十億美元，2025-2032）
    • 北美洲
    • 歐洲
    • 東亞
    • 南亞和大洋洲
    • 拉丁美洲
    • 中東和非洲
  • 市場吸引力分析：按地區

第7章北美手持式攪拌機市場展望：歷史（2019-2024）與預測（2025-2032）

第 8 章歐洲手持式攪拌機市場展望：歷史（2019-2024 年）與預測（2025-2032 年）

第9章東亞手持式攪拌機市場展望：過去（2019-2024）與預測（2025-2032）

第 10 章南亞和大洋洲手持式攪拌機市場展望：歷史（2019-2024 年）和預測（2025-2032 年）

第 11 章拉丁美洲手持攪拌機市場展望：歷史（2019-2024 年）與預測（2025-2032 年）

第 12 章。中東和非洲手持式攪拌機市場展望：歷史（2019-2024 年）和預測（2025-2032 年）

第13章競爭格局

  • 市場佔有率分析（2025年）
  • 市場結構
    • 競爭強度圖：按市場
    • 競爭儀錶板
  • 公司簡介
    • Whirlpool Corporation
    • Panasonic Corporation
    • Koninklijke Philips NV
    • BSH Hausgerate GmbH
    • Groupe SEB
    • Electrolux AB
    • Conair Corporation
    • Vorwerk SE &Co. KG
    • De'Longhi SpA
    • Hamilton Beach Brands Holding Company
    • Breville Group Ltd.
    • Braun GmbH
    • KitchenAid
    • Russell Hobbs
    • Cuisinart

第14章 附錄

  • 分析方法
  • 分析前提條件
  • 首字母縮寫和簡稱
簡介目錄
Product Code: PMRREP35393

Persistence Market Research has recently released a comprehensive report on the global Hand Blender Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

  • Hand Blender Market Size (2025E): US$ 5.1 Bn
  • Projected Market Value (2032F): US$ 6.8 Bn
  • Global Market Growth Rate (CAGR 2025 to 2032): 4.2%

Hand Blender Market - Report Scope:

The hand blender market encompasses a wide range of compact, handheld blending devices used for mixing, pureeing, and emulsifying food and beverages. These appliances are gaining popularity due to their convenience, versatility, and ability to perform multiple tasks in residential and commercial kitchens. With the increasing trend of home cooking, health-conscious food preparation, and compact kitchen appliances, hand blenders are becoming an essential part of modern kitchens.

Market Growth Drivers:

The growth of the global hand blender market is primarily driven by changing consumer lifestyles and a growing preference for convenience-oriented kitchen appliances. The rising number of health-conscious individuals is encouraging the consumption of homemade smoothies, soups, and other nutritious meals, thereby driving demand for hand blenders. Additionally, the expanding urban population and growing adoption of Western-style cooking in emerging economies have fueled product penetration. Technological innovations such as variable speed settings, cordless models, and ergonomic designs are further propelling market growth. The surge in online retail channels has also enhanced product accessibility and variety for consumers globally.

Market Restraints:

Despite a positive growth trajectory, the hand blender market faces certain challenges. One of the key restraints is the presence of low-cost substitutes and traditional kitchen appliances that can perform similar functions. In cost-sensitive markets, the higher price of premium hand blender models may deter potential buyers. Durability issues and limited motor power in budget-friendly variants can affect long-term user satisfaction. Additionally, frequent product recalls due to safety concerns or quality issues may undermine consumer confidence and hinder market expansion.

Market Opportunities:

The hand blender market holds substantial opportunities driven by rising disposable incomes and the growing popularity of modular and smart kitchens. Increasing demand for multi-functionality and compact kitchen solutions in urban households creates avenues for innovation. Manufacturers can capitalize on this trend by introducing smart features such as rechargeable batteries, noise-reduction technology, and digital controls. Expanding commercial food service sectors, such as cafes and juice bars, particularly in Asia-Pacific and Latin America, also offer a promising market for professional-grade hand blenders. Furthermore, partnerships with culinary influencers and aggressive online marketing strategies can boost brand visibility and product adoption.

Key Questions Answered in the Report:

  • What are the primary factors driving the global hand blender market's growth?
  • Which regions and market segments are experiencing the highest demand for hand blenders?
  • How are innovations in kitchen appliance technology influencing market dynamics?
  • Who are the key players in the hand blender market, and what strategies are they adopting to stay competitive?
  • What are the emerging trends and future projections for the global hand blender market?

Competitive Intelligence and Business Strategy:

Leading companies in the global hand blender market, such as Whirlpool Corporation, Panasonic Corporation, and Koninklijke Philips N.V., are focusing on continuous product innovation and user-centric designs to maintain a competitive edge. These companies are investing in advanced motor technologies, sustainable materials, and sleek aesthetics to appeal to modern consumers. Strategic partnerships with retail chains and expansion of e-commerce platforms are enabling them to strengthen market reach. Emphasis on quality certifications, after-sales services, and product customization helps enhance customer trust and brand loyalty in an increasingly competitive marketplace.

Companies Covered in This Report:

  • Whirlpool Corporation
  • Panasonic Corporation
  • Koninklijke Philips N.V.
  • BSH Hausgerate GmbH
  • Groupe SEB
  • Electrolux AB
  • Conair Corporation
  • Vorwerk SE & Co. KG
  • De'Longhi S.p.A.
  • Hamilton Beach Brands Holding Company
  • Breville Group Ltd.
  • Braun GmbH
  • KitchenAid
  • Russell Hobbs
  • Cuisinart

Market Segmentation

By Product Type

  • Corded
  • Cordless

By Motor Power

  • < 200 Watts
  • 200-400 Watts
  • > 400 Watts

By Application

  • Residential
  • Commercial

By Distribution Channel

  • Offline
  • Online

By Region

  • North America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Middle East and Africa
  • Latin America

Table of Contents

1. Executive Summary

  • 1.1. Global Hand Blender Market Snapshot 2025 and 2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Industry Developments and Key Market Events
  • 1.5. Demand Side and Supply Side Analysis
  • 1.6. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definitions
  • 2.2. Value Chain Analysis
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global GDP Outlook
    • 2.3.2. Global Electronics Industry Overview
    • 2.3.3. Global Kitchen Appliances Industry Overview
    • 2.3.4. Global E-commerce Industry Overview
  • 2.4. Forecast Factors - Relevance and Impact
  • 2.5. COVID-19 Impact Assessment
  • 2.6. PESTLE Analysis
  • 2.7. Porter's Five Forces Analysis
  • 2.8. Geopolitical Tensions: Market Impact
  • 2.9. Regulatory and Technology Landscape

3. Market Dynamics

  • 3.1. Drivers
  • 3.2. Restraints
  • 3.3. Opportunities
  • 3.4. Trends

4. Price Trend Analysis, 2019-2032

  • 4.1. Region-wise Price Analysis
  • 4.2. Price by Segments
  • 4.3. Price Impact Factors

5. Global Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 5.1. Key Highlights
  • 5.2. Global Hand Blender Market Outlook: Product Type
    • 5.2.1. Introduction/Key Findings
    • 5.2.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Product Type, 2019-2024
    • 5.2.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
      • 5.2.3.1. Corded
      • 5.2.3.2. Cordless
    • 5.2.4. Market Attractiveness Analysis: Product Type
  • 5.3. Global Hand Blender Market Outlook: Motor Power
    • 5.3.1. Introduction/Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Motor Power, 2019-2024
    • 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
      • 5.3.3.1. < 200 Watts
      • 5.3.3.2. 200-400 Watts
      • 5.3.3.3. > 400 Watts
    • 5.3.4. Market Attractiveness Analysis: Motor Power
  • 5.4. Global Hand Blender Market Outlook: Application
    • 5.4.1. Introduction/Key Findings
    • 5.4.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Application, 2019-2024
    • 5.4.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
      • 5.4.3.1. Residential
      • 5.4.3.2. Commercial
    • 5.4.4. Market Attractiveness Analysis: Application
  • 5.5. Global Hand Blender Market Outlook: Distribution Channel
    • 5.5.1. Introduction/Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Distribution Channel, 2019-2024
    • 5.5.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
      • 5.5.3.1. Offline
      • 5.5.3.2. Online
    • 5.5.4. Market Attractiveness Analysis: Distribution Channel

6. Global Hand Blender Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Region, 2019-2024
  • 6.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Region, 2025-2032
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia & Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 7.4.1. Corded
    • 7.4.2. Cordless
  • 7.5. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 7.5.1. < 200 Watts
    • 7.5.2. 200-400 Watts
    • 7.5.3. > 400 Watts
  • 7.6. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 7.6.1. Residential
    • 7.6.2. Commercial
  • 7.7. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 7.7.1. Offline
    • 7.7.2. Online

8. Europe Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 8.3.1. Germany
    • 8.3.2. Italy
    • 8.3.3. France
    • 8.3.4. U.K.
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Rest of Europe
  • 8.4. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 8.4.1. Corded
    • 8.4.2. Cordless
  • 8.5. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 8.5.1. < 200 Watts
    • 8.5.2. 200-400 Watts
    • 8.5.3. > 400 Watts
  • 8.6. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 8.6.1. Residential
    • 8.6.2. Commercial
  • 8.7. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 8.7.1. Offline
    • 8.7.2. Online

9. East Asia Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 9.4.1. Corded
    • 9.4.2. Cordless
  • 9.5. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 9.5.1. < 200 Watts
    • 9.5.2. 200-400 Watts
    • 9.5.3. > 400 Watts
  • 9.6. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 9.6.1. Residential
    • 9.6.2. Commercial
  • 9.7. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 9.7.1. Offline
    • 9.7.2. Online

10. South Asia & Oceania Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of SAO
  • 10.4. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 10.4.1. Corded
    • 10.4.2. Cordless
  • 10.5. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 10.5.1. < 200 Watts
    • 10.5.2. 200-400 Watts
    • 10.5.3. > 400 Watts
  • 10.6. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 10.6.1. Residential
    • 10.6.2. Commercial
  • 10.7. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 10.7.1. Offline
    • 10.7.2. Online

11. Latin America Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of LATAM
  • 11.4. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 11.4.1. Corded
    • 11.4.2. Cordless
  • 11.5. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 11.5.1. < 200 Watts
    • 11.5.2. 200-400 Watts
    • 11.5.3. > 400 Watts
  • 11.6. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 11.6.1. Residential
    • 11.6.2. Commercial
  • 11.7. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 11.7.1. Offline
    • 11.7.2. Online

12. Middle East & Africa Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 12.1. Key Highlights
  • 12.2. Pricing Analysis
  • 12.3. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 12.3.1. GCC Countries
    • 12.3.2. South Africa
    • 12.3.3. Northern Africa
    • 12.3.4. Rest of MEA
  • 12.4. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 12.4.1. Corded
    • 12.4.2. Cordless
  • 12.5. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 12.5.1. < 200 Watts
    • 12.5.2. 200-400 Watts
    • 12.5.3. > 400 Watts
  • 12.6. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 12.6.1. Residential
    • 12.6.2. Commercial
  • 12.7. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 12.7.1. Offline
    • 12.7.2. Online

13. Competition Landscape

  • 13.1. Market Share Analysis, 2025
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles
    • 13.3.1. Whirlpool Corporation
      • 13.3.1.1. Company Overview
      • 13.3.1.2. Product Portfolio/Offerings
      • 13.3.1.3. Key Financials
      • 13.3.1.4. SWOT Analysis
      • 13.3.1.5. Company Strategy and Key Developments
    • 13.3.2. Panasonic Corporation
    • 13.3.3. Koninklijke Philips N.V.
    • 13.3.4. BSH Hausgerate GmbH
    • 13.3.5. Groupe SEB
    • 13.3.6. Electrolux AB
    • 13.3.7. Conair Corporation
    • 13.3.8. Vorwerk SE & Co. KG
    • 13.3.9. De'Longhi S.p.A.
    • 13.3.10. Hamilton Beach Brands Holding Company
    • 13.3.11. Breville Group Ltd.
    • 13.3.12. Braun GmbH
    • 13.3.13. KitchenAid
    • 13.3.14. Russell Hobbs
    • 13.3.15. Cuisinart

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations