乙烯基地板材料市場規模、佔有率和成長分析（按產品、類型、應用、銷售管道和地區）- 2025-2032 年產業預測

預計到 2023 年乙烯基地板材料市場規模將達到 375 億美元，從 2024 年的 400.9 億美元成長到 2032 年的 683.6 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

受創新解決方案和消費者對地板設計和安裝的不斷變化的偏好的推動，乙烯基地板材料市場正在經歷強勁成長。新興亞太市場，特別是中國、印度和日本，由於都市化和工作空間開發加快，商業需求正在顯著成長。同時，消費者對環境永續性的意識不斷增強，推動了環保地板材料的採用。在北美，美國佔據最大的市場佔有率，這得益於高昂的住宅需求、蓬勃發展的服務業以及政府加強社會基礎設施的舉措。體育和健身設施的興起進一步推動了對乙烯基地板材料產品的需求。市場生態系統包括原料供應商、製造商、經銷商和承包商，其產品包括乙烯基板材、瓷磚和豪華選擇，可滿足各個垂直領域的多樣化應用。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

乙烯基地板材料市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 均質的
• 異質

乙烯基地板材料市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 難的
• 柔軟的

乙烯基地板材料市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 膠合劑類型
• 黏著型
• 連鎖磁磚
• 鬆散鋪設

乙烯基地板材料市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 住宅
• 商業的

乙烯基地板材料市場規模依銷售管道及複合年成長率（2025-2032）

• 市場概況
• 線上
• 離線

乙烯基地板材料市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Mohawk Industries（USA）
• Gerflor（France）
• Tarkett（France）
• Forbo Flooring Systems（Switzerland）
• LG Hausys（South Korea）
• Polyflor（UK）
• Beaulieu International Group（Belgium）
• Mannington Mills（USA）
• AFI Licensing LLC（USA）
• Metroflor Corporation（USA）
• Novalis Innovative Flooring（China）
• Nature Home Holding Company Limited（China）
• FloorFolio Industries（USA）
• Responsive Industries Ltd（India）
• Supreme Industries Ltd.（India）
• Zhejiang Kingdom Group Co., Ltd.（China）

結論和建議

Vinyl Flooring Market size was valued at USD 37.5 billion in 2023 and is poised to grow from USD 40.09 billion in 2024 to USD 68.36 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The vinyl flooring market has experienced robust growth driven by innovative solutions and evolving consumer preferences in floor design and construction. Urbanization and enhanced workspace developments in emerging Asia Pacific markets, particularly China, India, and Japan, have significantly boosted commercial demand. Simultaneously, a rising consumer consciousness towards environmental sustainability has increased the adoption of eco-friendly flooring options. In North America, the U.S. holds the largest market share, propelled by high residential demand, a strong service sector, and government initiatives to enhance social infrastructure. The growth in sports and fitness facilities further supports demand for vinyl flooring products. The market ecosystem encompasses raw material suppliers, manufacturers, distributors, and contractors, with products like vinyl sheets, tiles, and luxury options catering to diverse applications across various sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vinyl Flooring market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vinyl Flooring Market Segments Analysis

Global Vinyl Flooring Market is segmented by Product, Type, Installation, Application, Sales Channel and region. Based on Product, the market is segmented into Homogenous and Heterogeneous. Based on Type, the market is segmented into Rigid and Flexible. Based on Installation, the market is segmented into Self-Adhesive, Glue-Down, Interlocking Tiles and Loose Lay. Based on Application, the market is segmented into Residential and Commercial. Based on Sales Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vinyl Flooring Market

The Vinyl Flooring market is poised for significant growth due to projected population increases, as the United Nations anticipates that the global population will approach 10 billion by 2050, according to the World Bank. With a surge in urban migration, there is an escalating demand for housing and infrastructure, which presents both opportunities and challenges for the architecture, engineering, and construction (AEC) industries. This rapid urban development not only influences local and regional markets but also holds implications on a global scale, driving the need for innovative flooring solutions like vinyl, which are both practical and aesthetically appealing in burgeoning urban environments.

Restraints in the Vinyl Flooring Market

The vinyl flooring market faces significant restraints due to the volatility in raw material costs, which include polyvinyl chloride resins, plasticizers, limestone, glass fiber, carrier sheets, pigments, and stabilizers. These materials constitute approximately 50% of the total production expenses, and any fluctuations in their prices can substantially affect the overall manufacturing costs. As a result, the unpredictability of raw material costs poses a challenge for manufacturers, potentially hindering growth in the vinyl flooring market. Consequently, companies must find ways to mitigate these price fluctuations to sustain profitability and drive market expansion effectively.

Market Trends of the Vinyl Flooring Market

The Vinyl Flooring market is experiencing a notable surge in demand, particularly for Luxury Vinyl Tiles (LVTs) driven by the construction industry. Technological advancements and enhanced manufacturing practices have positioned LVTs as a durable flooring solution capable of lasting up to 25 years, effectively doubling the lifespan of traditional flooring options. This longevity not only reduces replacement costs but also aligns with sustainability goals by minimizing material waste. As consumers and businesses prioritize both aesthetic appeal and environmental responsibility, the trend towards LVTs is expected to strengthen, marking a significant shift in flooring preferences across residential and commercial sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vinyl Flooring Market Size by Product & CAGR (2025-2032)

• Market Overview
• Homogenous
• Heterogeneous

Global Vinyl Flooring Market Size by Type & CAGR (2025-2032)

• Market Overview
• Rigid
• Flexible

Global Vinyl Flooring Market Size by Installation & CAGR (2025-2032)

• Market Overview
• Self-Adhesive
• Glue-Down
• Interlocking Tiles
• Loose Lay

Global Vinyl Flooring Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Vinyl Flooring Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Vinyl Flooring Market Size & CAGR (2025-2032)

• North America (Product, Type, Installation, Application, Sales Channel)
  • US
  • Canada
• Europe (Product, Type, Installation, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Installation, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Installation, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Installation, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mohawk Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gerflor (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarkett (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forbo Flooring Systems (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Hausys (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polyflor (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beaulieu International Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mannington Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AFI Licensing LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metroflor Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novalis Innovative Flooring (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Home Holding Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FloorFolio Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsive Industries Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supreme Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Kingdom Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations