白茶市場規模、佔有率和成長分析（按產品、應用、包裝類型、分銷管道和地區）- 2025-2032 年行業預測

2023 年白茶市場規模價值 18.7 億美元，預計將從 2024 年的 20 億美元成長到 2032 年的 34.4 億美元，預測期內（2025-2032 年）的複合年成長率為 7.0%。

隨著消費者越來越意識到白茶的眾多健康益處，包括抗氧化特性、支持心臟健康和抗衰老特性，全球白茶市場預計將顯著成長。隨著對更健康、更優質飲料的需求不斷成長，白茶在注重健康的消費者中越來越受歡迎，尤其是在北美和歐洲。這一趨勢突顯了向天然材料和永續性的轉變，消費者願意為有機和符合道德標準的產品支付溢價。伊麗莎白雅頓的白茶或花茶、川寧的超級混合茶等創新產品迎合了人們注重健康的需求，並且正在贏得市場佔有率。此外，聯合利華等知名品牌對永續茶葉生產的策略性投資將進一步加強這一領域的成長軌跡，預示著白茶在飲料和美容產品中的未來前景光明。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

白茶市場規模：依產品及複合年成長率（2025-2032）

• 市場概況
• 有機的
• 傳統的

白茶市場規模：按應用和複合年成長率（2025-2032）

• 市場概況
• 飲料
• 化妝品和盥洗用品
• 藥品

白茶市場規模（按包裝類型和複合年成長率） (2025-2032)

• 市場概況
• 散裝包裝
• 零售包裝
• 單份包裝

白茶市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 離線
• 線上

白茶市場規模：按地區和複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Associated British Foods Plc（United Kingdom）
• Unilever PLC（United Kingdom）
• Hayleys PLC（Sri Lanka）
• Goodricke Group Limited（India）
• Tata Tea（India）
• Dilmah Ceylon Tea Company PLC（Sri Lanka）
• The Republic of Tea Inc.（United States）
• Numi Inc.（United States）
• Teavana（United States）
• Twinings（United Kingdom）
• Harney & Sons（United States）
• Tealyra Inc.（Canada）
• Vahdam Teas Pvt. Ltd.（India）
• Wollenhaupt Tee GmbH（Germany）
• Zhejiang Tea Group Co., Ltd.（China）
• Shaanxi Iknow Biotechnology Co., Ltd.（China）
• Botaniex, Inc.（United States）
• Carrubba Inc.（United States）
• Rare Tea Company Ltd.（United Kingdom）
• Vicony Teas Co., Ltd.（China）

結論和建議

White Tea Market size was valued at USD 1.87 billion in 2023 and is poised to grow from USD 2.0 billion in 2024 to USD 3.44 billion by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).

The global white tea market is poised for significant growth, driven by increasing consumer awareness of its numerous health benefits, including antioxidant properties, heart health support, and anti-aging effects. As the demand for healthier, premium beverages rises, white tea is gaining traction among health-conscious consumers, particularly in North America and Europe. This trend is underscored by a shift towards natural ingredients and sustainability, with consumers willing to pay a premium for organic, ethically sourced products. Innovations like Elizabeth Arden's White Tea Eau Florale and Twinings' Superblends are catering to wellness-focused demands and expanding the market share. Additionally, strategic investments in sustainable tea production by major brands, as seen with Unilever, further strengthen the growth trajectory of this segment, showcasing a robust future outlook for white tea in both beverages and beauty products.

Top-down and bottom-up approaches were used to estimate and validate the size of the White Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

White Tea Market Segments Analysis

Global White Tea Market is segmented by Product, Application, Packaging Type, Distribution Channel and region. Based on Product, the market is segmented into Organic and Conventional. Based on Application, the market is segmented into Beverage, Cosmetics and Toiletries and Pharma. Based on Packaging Type, the market is segmented into Bulk Packaging, Retail Packaging and Single-Serve Packaging. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the White Tea Market

The growth of the global white tea market is significantly influenced by the rising consumer demand for its numerous health benefits, such as its high antioxidant levels, anti-aging properties, and support for weight management. As more individuals seek natural, organic, and functional beverage options, white tea has garnered attention for its premium quality. This shift in consumer preferences is propelling the demand for white tea across retail outlets, specialty shops, and e-commerce platforms, further contributing to its market expansion. Overall, the focus on health-conscious choices and the appeal of premium products are driving the surge in white tea consumption.

Restraints in the White Tea Market

The white tea market faces several limitations that hinder its growth despite its numerous health benefits. One major challenge is its relatively low popularity compared to other tea varieties in various regions. Contributing to this issue are the limited consumer awareness and insufficient mass marketing strategies, which together impede the transition of white tea into the mainstream market. To overcome these restraints, it is essential to focus on educating consumers about the advantages of white tea and enhancing distribution channels to facilitate broader accessibility and encourage higher market penetration. Implementing these strategies could significantly improve the market's prospects.

Market Trends of the White Tea Market

The White Tea market is experiencing a notable surge in demand, driven by a growing consumer preference for organic and specialty varieties, fueled by an enhanced awareness of health and wellness trends. As consumers seek natural products, the appeal of organic certifications and sustainable sourcing becomes paramount. This evolving landscape is prompting brands to introduce premium offerings, including single-estate teas and functional blends infused with superfoods, catering specifically to wellness-oriented shoppers. With innovative flavor infusions and an emphasis on high-quality ingredients, the market is poised for further expansion, reflecting a broader trend towards health-conscious consumption among tea enthusiasts worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global White Tea Market Size by Product & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global White Tea Market Size by Application & CAGR (2025-2032)

• Market Overview
• Beverage
• Cosmetics and Toiletries
• Pharma

Global White Tea Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bulk Packaging
• Retail Packaging
• Single-Serve Packaging

Global White Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global White Tea Market Size & CAGR (2025-2032)

• North America (Product, Application, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product, Application, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Associated British Foods Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hayleys PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodricke Group Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Tea (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tealyra Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wollenhaupt Tee GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Tea Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shaanxi Iknow Biotechnology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Botaniex, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrubba Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rare Tea Company Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicony Teas Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations