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市場調查報告書
商品編碼
1621917
白茶市場機會、成長動力、產業趨勢分析與預測 2024 - 2032White Tea Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
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2023 年全球白茶市場價值為 17 億美元，預計 2024 年至 2032 年複合年成長率為 6.2%。白茶以其抗氧化特性和抗衰老作用而聞名，受到注重健康、尋求從飲料中獲得健康益處的人們的青睞。除了飲料之外，由於白茶具有促進健康的特性，它也擴大應用於功能性食品領域以及護膚品和化妝品等個人護理產品。有機和優質產品的上升趨勢進一步支持了市場成長。
此外，線上零售通路的不斷擴大使白茶變得更容易獲得，從而促進了白茶的全球消費。白牡丹細分市場是市場的重要組成部分，2023 年價值為5 億美元，預計到2032 年將以6.5% 的複合年成長率成長。早期茶芽和開發葉子帶來複雜的味道。其豐富的抗氧化劑含量使其成為注重健康、尋求天然健康解決方案的消費者的首選。飲料領域在2023年超過7億美元，預計2024年至2032年將維持6.4%的成長率。
即飲白茶產品通常添加天然香料和功能性成分，也越來越受歡迎。這種不斷成長的需求進一步得到了咖啡館和餐廳菜單中白茶的支持，使其更容易被更廣泛的受眾看到和接受。 2023 年中國白茶市場價值將超過 3.132 億美元，預計到 2032 年將以 6.3% 的複合年成長率成長。 。其他地區如雲南和浙江也為市場做出了巨大貢獻，為國內和全球消費者提供優質品種。
| 市場範圍 | |
|---|---|
| 開始年份 | 2023年 |
| 預測年份 | 2024-2032 |
| 起始值 | 17億美元 |
| 預測值 | 30 億美元 |
| 複合年成長率 | 6.2% |
該國廣泛的加工和分銷基礎設施，加上茶文化的重要性，繼續支撐當地市場並推動全球需求。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 供應商格局
- 利潤率分析
- 重要新聞和舉措
- 監管環境
- 衝擊力
- 成長動力
- 增強健康意識
- 對天然和有機產品的需求不斷成長
- 擴大飲料市場
- 特色茶越來越受歡迎
- 產業陷阱與挑戰
- 某些市場的認知度有限
- 來自其他茶類的競爭
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：按類型，2021-2032 年
- 主要趨勢
- 銀針
- 白牡丹
- 長壽貴壽眉
- 致敬眉
- 其他
第 6 章：市場估計與預測：按應用分類，2021-2032 年
- 主要趨勢
- 飲料
- 功能性及保健飲料
- 個人護理
- 食品業
- 其他
第 7 章：市場估計與預測：按配銷通路，2021-2032 年
- 主要趨勢
- 網路零售
- 電商平台
- 品牌網站
- 線下零售
- 超市/大賣場
- 專賣店
- 便利商店
- 茶葉精品店
- 其他
第 8 章：市場估計與預測：按地區，2021-2032 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
第 9 章：公司簡介
- Dilmah Ceylon Tea Company
- Goodricke Group Limited
- Rare Tea Company
- Sancha Tea
- The Chinese Tea Company
- The East India Company
- ViconyTeas
- White Cloud World Teas
- Wight Tea Company
The Global White Tea Market, valued at USD 1.7 billion in 2023, is projected to grow at a CAGR of 6.2% between 2024 and 2032. This growth is largely fueled by increasing consumer demand for natural, health-focused beverages. White tea, renowned for its antioxidant properties and anti-aging effects, is gaining traction among health-conscious individuals who seek wellness benefits from their drinks. In addition to beverages, white tea is increasingly being utilized in the functional food sector, as well as in personal care products like skincare and cosmetics, due to its health-enhancing properties. The rising trend toward organic and premium products further supports market growth.
Additionally, the expanding presence of online retail channels is making white tea more accessible, contributing to its global consumption. The white peony segment, a significant part of the market, was valued at USD 500 million in 2023 and is forecast to grow at a CAGR of 6.5% through 2032. White peony's popularity stems from its unique flavor profile, combining early tea buds and developed leaves for a complex taste. Its rich antioxidant content makes it a top choice for health-conscious consumers seeking natural wellness solutions. The beverage segment, which surpassed USD 700 million in 2023, is expected to maintain a growth rate of 6.4% from 2024 to 2032. Consumers' increasing preference for healthier drinks has propelled white tea to the forefront as an alternative to sugary beverages.
Ready-to-drink white tea products, often infused with natural flavors and functional ingredients, are also gaining popularity. This growing demand is further supported by the inclusion of white tea in cafes and restaurant menus, making it more visible and accessible to a broader audience. China's white tea market, valued at over USD 313.2 million in 2023, is expected to grow at a 6.3% CAGR through 2032. China's Fujian province, known for its ideal climate and soil conditions, remains a key production hub for high-quality white tea. Other regions like Yunnan and Zhejiang also contribute significantly to the market, offering premium varieties to both domestic and global consumers.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $1.7 Billion |
| Forecast Value | $3 Billion |
| CAGR | 6.2% |
The country's extensive processing and distribution infrastructure, coupled with the cultural importance of tea, continues to bolster the local market and drive global demand.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.2 Increasing health consciousness
- 3.6.2.1 Rising demand for natural and organic products
- 3.6.2.2 Expanding beverage market
- 3.6.2.3 Growing popularity of specialty teas
- 3.6.3 Industry pitfalls & challenges
- 3.6.3.1 Limited awareness in some markets
- 3.6.3.2 Competition from other tea types
- 3.7 Growth potential analysis
- 3.8 Porter's analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Billion) (Units)
- 5.1 Key trends
- 5.2 Silver needle
- 5.3 White peony
- 5.4 Long noble life eyebrow
- 5.5 Tribute eyebrow
- 5.6 Others
Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Billion) (Units)
- 6.1 Key trends
- 6.2 Beverage
- 6.3 Functional and health drinks
- 6.4 Personal care
- 6.5 Food industry
- 6.6 Others
Chapter 7 Market Estimates & Forecast, By Distribution channel, 2021-2032 (USD Billion) (Units)
- 7.1 Key trends
- 7.2 Online retail
- 7.2.1 E-commerce platforms
- 7.2.2 Brand websites
- 7.3 Offline retail
- 7.3.1 Supermarkets/hypermarkets
- 7.3.2 Specialty stores
- 7.3.3 Convenience stores
- 7.3.4 Tea boutiques
- 7.3.5 Others
Chapter 8 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Units)
- 8.1 Key trends
- 8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Russia
- 8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.6 MEA
- 8.6.1 South Africa
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
Chapter 9 Company Profiles
- 9.1 Dilmah Ceylon Tea Company
- 9.2 Goodricke Group Limited
- 9.3 Rare Tea Company
- 9.4 Sancha Tea
- 9.5 The Chinese Tea Company
- 9.6 The East India Company
- 9.7 ViconyTeas
- 9.8 White Cloud World Teas
- 9.9 Wight Tea Company
