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市場調查報告書
商品編碼
1452485
個人化營養市場評估:依類型、形式、成分、類別、應用、分銷管道、最終用戶和地區劃分的機會和預測(2017-2031)Personalized Nutrition Market Assessment, By Type, By Form, By Source, By Category, By Application, By Distribution Channel, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球個人化營養市場規模將從 2023 年的 143.3 億美元增長到 2031 年的 428.3 億美元,2024-2031 年預測期內複合年增長率為 14.67%。預計將增長至 .
保持健康體重的願望、保持最佳健康意識的增強以及預防而不是治癒慢性病的願望等因素正在推動市場發展。
這些產品使用人工智慧和數據分析技術的進步有助於開發更具體和客製化的產品。 作為改善和管理健康狀況的主動方法,人們越來越關注預防性醫療保健的概念,這進一步推動了市場的成長。 市場提供大量產品,包括營養補充品、功能性食品和功能性飲料。
體重管理意識的提高推動市場成長
體重管理已成為世界各地的嚴重問題。 人們熱衷於保持健康的外觀和體型。 意識的提高導致對個人化營養產品的需求激增。 消費者通常希望產品符合他們與新陳代謝、遺傳和其他生活方式因素相關的要求。 最近,允許個人輕鬆追蹤食物攝取量的可穿戴設備和健康應用程式的需求量很大。 這一趨勢也與購買有利於體重管理和整體健康的產品的更廣泛趨勢相一致。
重振市場的預防醫學趨勢
向預防醫學的顯著轉變是全球個人化營養市場的關鍵驅動力。 人們傾向於在出現某些健康問題之前採取積極主動的預防措施。 個人化營養產品就是這種認識的結果。 營養保健品透過提供適合個人特徵的營養補充品來管理人們的健康和福祉。 個人化營養產品幫助人們做出明智的飲食選擇,以主動預防慢性疾病。
本報告調查了全球個人化營養市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素。本報告編製分析、案例研究、競爭格局、主要公司簡介等等。
Global personalized nutrition market was valued at USD 14.33 billion in 2023, expected to reach USD 42.83 billion in 2031, with a CAGR of 14.67% for the forecast period between 2024 and 2031. 'The market is fueled by factors such as a desire to maintain appropriate weight, increasing awareness towards maintaining optimum health, and preventing chronic diseases, rather than curing them. Considering the market drivers, the personalized nutrition market incorporates products based on factors like genetics, metabolism, lifestyles, and dietary preferences.
Technological advancements in these products with the use of artificial intelligence and data analytics help in developing more specific and tailored products. Growing focus on the preventive healthcare concept is further driving the growth of the market, acting as a proactive approach to improving and managing health conditions. Numerous products are offered by the market including dietary supplements, functional foods, and functional beverages among others. The product choices depend on the specific health goals of individuals or their nutritional deficiencies.
Being integrated into the healthcare system, the market has a vast scope for growth, as many practitioners are recommending personalized nutrition products along with patient care plans. Manufacturers are rigorously investing in the research and development of product formulations fulfilling the regulatory requirements of various regions. New product developments and evolving consumer choices are majorly driving the personalized nutrition industry. For instance, Probi launched a mental health supplement, Probi Sensia, in October 2023, aimed at addressing the cognitive function, sleep, mood and stress of the consumers. The product is a probiotic concept that improves learning and working memory along with mood and sleep. Such products targeting the general contemporary issues of individuals are the base of the market.
Rising Awareness for Weight Management to Drive the Market Growth
Weight management has emerged as a severe issue all over the world. People are keen on looking fit and keeping their bodies in shape. The growing awareness is leading to a surge in demand for personalized nutritional products. Consumers seek products that are in line with their requirements which are generally related to metabolism, genetics, and other lifestyle factors. Wearables and health apps are much in demand these days which make it easy for individuals to track their dietary intake. Also, the trend aligns with the broader trend of buying products that are beneficial for weight management and overall health improvement.
In August 2023, Germany-based Mom's Garden GmbH launched a new supplement for weight management in China. The product formulation involves botanical extracts and postbiotics that act as AMP-Activated protein kinase activators. The product acts on the metabolism of the body, reducing the body fat consequently.
Preventive Healthcare Trend Fueling the Market
Earlier, healthcare used to be reactive, which means, it was focused on treating diseases and illnesses. Nowadays, it is much more elaborative than just getting a treatment for an already existing disease. A notable shift towards preventive healthcare is posing as a significant driver of the global personalized nutrition market. People are more inclined to taking proactive and preventive measures before developing any specific health issues. Personalized nutrition products come into force with the realization. They take control of health and well-being of people by providing them with tailored dietary products, depending upon the individual characteristics. Personalized nutrition products help people make informed choices about their diet to prevent chronic diseases beforehand. In August 2023, Nutritional Research Company introduced a range of supplements, Absorbable, to provide better and improved immunity to consumers. The products contain three exclusive blends of vitamin C and D3, 1000 international units (IU) and 2000 IU, to help individuals gain optimal health.
North America Holds the Largest Market Share
North America holds a dominant position in global personalized nutrition market. The dominance is due to several prominent factors. The number of health-conscious consumers in the region is on the rise which drives the demand for customized dietary solutions. Moreover, improved and advanced healthcare facilities in the region support the adoption and growth of personalized nutrition products. Remarkable investments in research and development of these products facilitate innovative and advanced product solutions. Furthermore, several market players are contributing to the region's dominance, which includes a mix of renowned companies as well as startups.
In December 2023, Acreage Holdings, Inc. launched an innovative product, The Botanist THC-infused gummies, in New York. The product is available in natural fruit flavors and colors incorporating various cannabinoid blends. 10-pack formats are available for the gummies in three flavors, Mandarin Orange (1:1 THC:CBD), Peach Nectarine (5:1 CBD:THC), and Red Raspberry (10mg THC). This product trio claims to have organic ingredients along with balanced ratios of CBD and THC.
Products with such innovative ingredients are the reason behind the region's dominance in the market. Other forms of innovations are anticipated in the coming future, expanding the scope of the personalized nutrition industry.
Standard Supplements to be Preferred More
As compared to the disease-based supplements, which are mainly targeted at curing disease and generally contain specialized formulations, standard supplements hold the larger market share in the personalized nutrition market. These supplements have a broader scope and a vast target audience. Minerals, protein powders, and multivitamins are among the most widely used standard supplements in the market. These products offer convenience and are considered as a one-size-fits-all kind of solution by the consumers.
Disease-based supplements are a significant contributor to the clinical nutrition market but do not hold a larger share in the personalized nutrition industry. The major focus is on overall health development due to which the consumers of personalized nutrition products tend to buy standard supplements. In August 2023, Rhinofit launched a standard supplement range including amino energy formulas, pre-workout formulas, BCAAs, and other recovery formulas. The products are aimed at providing sports nutrition to consumers by helping them improve their performance, enhance their strength, and expedite their recovery. The products are made in the United States and are tested for purity by third-party.
Future Market Scenario (2024 - 2031F)
With the use of artificial intelligence and data analytics, more precise and personalized dietary supplements are expected to spur the market.
Growing consumer awareness towards maintaining optimum health displays expanding scope of the market including more products, such as personalized supplements, functional foods, and meal plans as per the needs and preferences of the consumers.
Healthcare professionals are actively integrating personalized nutrition products with the patient care plans, further enhancing the scope of the market in the future.
Key Players Landscape and Outlook
Global personalized nutrition market players play an important role in shaping the landscape of the market by bringing in innovative formulations appealing to the masses. For instance, in February 2024, Herbalife International of America Inc. launched Herbalife GLP-1 Nutrition Companion, a variety of food and supplement product combos, named Classic Product Combo and Vegan Product Combo, both aimed at providing weight loss medications to individuals. Both the combos provide adequate protein to the body that helps maintaining mean muscle mass and simultaneously providing energy and fiber to the body to boost the digestive system.
Other niche players are competing to gain the market share by launching distinguished products and creating brand loyalty. With growing use of personalized nutrition products worldwide, the market is poised for expansion.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work