愛爾蘭威士忌市場規模、佔有率和成長分析（按產品、價格、分銷管道和地區）- 2025-2032 年行業預測

2023 年全球愛爾蘭威士忌市場規模價值 34.8 億美元，預計將從 2024 年的 37.3 億美元成長到 2032 年的 65.1 億美元，預測期內（2025-2032 年）的複合年成長率為 7.2%。

由於消費者對營養健康食品的需求不斷增加，全球愛爾蘭威士忌市場正經歷顯著成長。愛爾蘭威士忌富含維生素、礦物質和有益心臟健康的單元不飽和脂肪酸，非常適合注重健康的偏好，是奶油和塗抹醬的理想替代品。植物性飲食的日益普及以及人們對食物過敏認知的提高進一步推動了這一趨勢。此外，特色食品產業的擴張推動了人們對優質手工產品的興趣，使得愛爾蘭威士忌成為那些願意為高品質產品支付高價的人所追捧的選擇。電子商務的出現促進了更廣泛的管道，使愛爾蘭威士忌能夠接觸到世界各地不同的受眾，並提高其在不同食品環境中的市場佔有率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

愛爾蘭威士忌市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 混合
• 單一麥芽威士忌
• 單壺壺式蒸餾器
• 單粒

愛爾蘭威士忌市場規模（按價格和複合年成長率） (2025-2032)

• 市場概況
• 大規模生產
• 優質的

愛爾蘭威士忌市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• On-Trade
• Off-Trade

愛爾蘭威士忌市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Diageo（United Kingdom）
• Pernod Ricard（France）
• Brown-Forman Corporation（United States）
• Beam Suntory（Japan）
• William Grant & Sons（United Kingdom）
• Castle Brands（United States）
• West Cork Distillers（Ireland）
• Teeling Whiskey Company（Ireland）
• Dingle Distillery（Ireland）
• Glendalough Distillery（Ireland）
• The Shed Distillery（Ireland）
• Boann Distillery（Ireland）
• Connacht Whiskey Company（Ireland）
• Echlinville Distillery（United Kingdom）
• Hinch Distillery（United Kingdom）
• Killowen Distillery（United Kingdom）
• Powerscourt Distillery（Ireland）
• Clonakilty Distillery（Ireland）
• Blackwater Distillery（Ireland）
• Waterford Distillery（Ireland）

結論和建議

Global Irish Whiskey Market size was valued at USD 3.48 billion in 2023 and is poised to grow from USD 3.73 billion in 2024 to USD 6.51 billion by 2032, growing at a CAGR of 7.2% during the forecast period (2025-2032).

The global Irish whiskey market is experiencing significant growth, driven by rising consumer demand for nutritious and healthy food options. With its rich profile of vitamins, minerals, and heart-healthy monounsaturated fats, Irish whiskey aligns perfectly with health-conscious preferences, serving as an appealing alternative to butter and spreads. This trend is further propelled by the increasing popularity of plant-based diets and heightened awareness of food allergies. Additionally, the specialty food industry's expansion has magnified interest in premium, artisanal products, making Irish whiskey a sought-after choice for those willing to pay a premium for quality. The advent of e-commerce has facilitated broader access, allowing Irish whiskey to capture a diverse global audience and enhance its market presence in various dietary landscapes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Irish Whiskey market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Irish Whiskey Market Segments Analysis

Global Irish Whiskey Market is segmented by Product, Price, Distribution Channel and region. Based on Product, the market is segmented into Blended, Single Malt, Single Pot Still and Single Grain. Based on Price, the market is segmented into Mass and Premium. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Irish Whiskey Market

The growing appetite for unique, high-quality products is driving the global Irish whiskey market, as consumers increasingly favor artisanal and premium spirits. Aged varieties and specialty releases are particularly appealing to connoisseurs and adventurous drinkers seeking exceptional flavors. This shift in consumer preference is especially pronounced among affluent younger demographics, who view premium Irish whiskey as a symbol of luxury. This trend not only fuels the market's expansion but also enhances its worldwide visibility, as more people seek to indulge in the distinct offerings of Irish whiskey, contributing to its rising popularity on the global stage.

Restraints in the Global Irish Whiskey Market

The Global Irish Whiskey market faces significant challenges due to the dominance of more established spirits like Scotch whisky, bourbon, and rum, which possess a larger market share and a loyal consumer base. These well-known alternatives pose a considerable threat to Irish whiskey, especially in regions where established drinking habits are already entrenched. The distinct characteristics of Irish whiskey, while appealing, might not suffice to sway consumers away from these internationally recognized options. Consequently, this competitive rivalry could potentially hinder the growth and expansion of the Irish whiskey market, limiting its potential to thrive alongside these formidable counterparts.

Market Trends of the Global Irish Whiskey Market

The Global Irish Whiskey market is witnessing a notable trend towards small-batch and craft whiskeys, driven by consumers' increasing demand for uniqueness and premium quality. Distilleries are capitalizing on this shift by offering limited-edition releases and single malts that deliver distinctive flavors, appealing to discerning palates. This artisanal movement is gaining momentum, as the appreciation for craftsmanship rises among whiskey enthusiasts, resulting in a committed customer base that values originality. As a result, the craft segment is poised for significant growth, reshaping the market landscape and positioning Irish whiskey as a leader in the global spirits industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Irish Whiskey Market Size by Product & CAGR (2025-2032)

• Market Overview
• Blended
• Single Malt
• Single Pot Still
• Single Grain

Global Irish Whiskey Market Size by Price & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Irish Whiskey Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Irish Whiskey Market Size & CAGR (2025-2032)

• North America (Product, Price, Distribution Channel)
  • US
  • Canada
• Europe (Product, Price, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Price, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Price, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Price, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castle Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• West Cork Distillers (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teeling Whiskey Company (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dingle Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glendalough Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Shed Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boann Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Connacht Whiskey Company (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Echlinville Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hinch Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Killowen Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Powerscourt Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clonakilty Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackwater Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waterford Distillery (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations