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市場調查報告書
商品編碼
1708559
愛爾蘭威士忌市場按產品類型、通路和地區分類Irish Whiskey Market, By Product Type, By Distribution Channel, By Geography |
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預計 2025 年全球愛爾蘭威士忌市場規模將達到 54.7 億美元，到 2032 年將達到 89.5 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 7.3%。
| 報告範圍 | 報告詳細資訊 | ||
|---|---|---|---|
| 基準年 | 2024 | 2025年的市場規模 | 54.7億美元 |
| 效能數據 | 2020-2024 | 預測期 | 2025-2032 |
| 預測期間：2025年至2032年的複合年成長率 | 7.30% | 2032年價值預測 | 89.5億美元 |
近年來，全球愛爾蘭威士忌市場經歷了強勁成長，這得益於全球主要市場對優質威士忌和精釀威士忌的需求不斷成長。愛爾蘭威士忌起源於愛爾蘭，在橡木桶中蒸餾和陳釀。愛爾蘭威士忌經過三次蒸餾，並在橡木桶（主要是波本威士忌酒桶）中陳釀。優質化是一個重要的市場趨勢，因為消費者願意為由麥芽和未發芽大麥釀造的優質愛爾蘭威士忌支付溢價。此外，蓬勃發展的雞尾酒文化也進一步推動了愛爾蘭威士忌在全球的銷售。愛爾蘭威士忌產業也採取了多項行銷措施來提高品牌知名度，並將愛爾蘭威士忌推廣為頂級烈酒。預計這將推動未來幾年愛爾蘭威士忌市場的進一步成長。
市場動態
全球愛爾蘭威士忌市場的發展主要由全球消費者對精釀威士忌和高檔威士忌日益成長的熱愛所推動。酒吧社交活動的增加、西方文化影響力的不斷增強以及雞尾酒文化的蓬勃發展都是推動全球優質愛爾蘭威士忌消費的因素。此外，愛爾蘭威士忌公司正在進行積極的行銷宣傳活動，將自有品牌定位為奢華和聲望的象徵，從而提高品牌知名度，尤其是在美國、中國和其他新興市場，這也促進了市場成長。然而，一些國家政府對酒精銷售和消費的嚴格監管以及消費者健康意識的增強等因素對市場成長構成了挑戰。同時，電子商務領域的成長為愛爾蘭威士忌公司進入偏遠市場提供了新的機會。融入獨特風味的創新愛爾蘭威士忌品牌的推出也正在擴大消費者群體。
研究的主要特點
- 本報告對全球愛爾蘭威士忌市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
- 它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
- 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
- 該報告根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，提供了全球愛爾蘭威士忌市場主要企業的概況。
- 本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
- 全球愛爾蘭威士忌市場報告針對該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
- 相關人員可以透過分析全球愛爾蘭威士忌所使用的各種策略矩陣來促進他們的決策。
目錄
第1章 調查目的與前提條件
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告描述
- 市場定義和範圍
- 執行摘要
- 一致的機會圖（COM）
第3章市場動態、法規與趨勢分析
- 市場動態
- 驅動程式
- 對優質和超優質愛爾蘭威士忌的需求不斷增加
- 愛爾蘭酒吧和餐廳的興起
- 限制因素
- 貿易壁壘及進口關稅增加
- 嚴格的政府法規
- 機會
- 口味和產品變化創新
- 網路銷售與電子商務滲透率提高
- 影響分析
- 監管情景
- 產品發布/核准
- PEST分析
- 波特分析
- 併購場景
4. 全球愛爾蘭威士忌市場 - 冠狀病毒（COVID-19）大流行的影響
- COVID-19流行病學
- 供需側分析
- 經濟影響
5. 2020-2032 年全球愛爾蘭威士忌市場（依產品類型）
- 介紹
- 單一麥芽威士忌
- 單粒
- 壺式蒸餾器
- 混合
6. 2020-2032 年全球愛爾蘭威士忌市場（依通路分類）
- 介紹
- 專賣店
- 大賣場和超級市場
- 餐廳和酒吧
- 免稅店
- 線上
- 其他
7. 2020-2032 年全球愛爾蘭威士忌市場（按地區）
- 介紹
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東和非洲
第8章 競爭態勢
- 賓三得利
- 公司簡介
- 布朗福曼
- 帝亞吉歐
- 保樂力加
- 威廉格蘭特父子公司
- 城堡品牌
第9章 章節
- 參考
- 調查方法
- 關於出版商
Global Irish Whiskey Market is estimated to be valued at USD 5.47 Bn in 2025 and is expected to reach USD 8.95 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.3% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 5.47 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 7.30% | 2032 Value Projection: | USD 8.95 Bn |
The global Irish whiskey market has witnessed robust growth in the last few years, driven by rising demand for premium and craft Irish whiskeys across major markets worldwide. Irish whiskey originates from Ireland, where it is distilled and aged in oak barrels. It is triple distilled and aged in oak casks, mainly ex-bourbon casks, which helps impart its characteristic taste. Premiumization has been a key trend in the market with consumers willing to pay more for superior quality and craft Irish whiskeys made from malted and unmalted barley. Moreover, the burgeoning cocktail culture has further boosted sales of Irish whiskey globally. The Irish whiskey industry has also undertaken numerous marketing initiatives to raise brand awareness and promote Irish whiskey as a premium spirit. This is expected to drive further growth in this market in the upcoming years.
Market Dynamics:
The global Irish whiskey market is primarily driven by the rising popularity of craft and premium whiskeys among consumers worldwide. Factors such as increasing socializing in pubs and bars, the growing influence of Western culture, and surge in cocktail culture have boosted the consumption of premium Irish whiskey globally. Moreover, aggressive marketing campaigns by Irish whiskey companies, especially in the U.S., China, and other emerging markets to position their brands as symbol of luxury and prestige are increasing the brand awareness, which is propelling market growth. However, factors such as stringent government regulations surrounding alcohol sales and consumption in some countries and rising health awareness among consumers pose challenges to market growth. Meanwhile, the growing e-commerce sector is offering new opportunities for Irish whiskey companies to penetrate markets in remote locations. The launch of innovative Irish whiskey brands incorporating unique flavors is also expanding the consumer base.
Key features of the study:
- This report provides in-depth analysis of the global Irish whiskey market, and provides market size (US$ Bn & Bn Liters) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
- It profiles key players in the global Irish whiskey market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
- Key companies covered as a part of this study include Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, William Grant & Sons, and Castle Brands.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
- The global Irish whiskey market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Irish whiskey.
Detailed Segmentation:
- Global Irish whiskey Market, By Product Type
- Single Malt
- Single Grain
- Pot Still
- Blended
- Global Irish whiskey Market, By Distribution Channel
- Specialty Stores
- Hypermarkets & Supermarkets
- Duty-free Stores
- Restaurants & Bars
- Online
- Others
- Global Irish whiskey Market, By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles
- Beam Suntory
- Brown-Forman
- Diageo
- Pernod Ricard
- William Grant & Sons
- Castle Brands.
Table of Contents:
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Growing demand for premium and super premium Irish whiskey
- Rising number of Irish pubs and restaurants
- Restraints
- Trade barriers and higher import tariffs
- Stringent government regulations
- Opportunities
- Innovation in flavors and product variants
- Increasing online sales and e-commerce penetration
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Irish Whiskey Market - Impact of Coronavirus (Covid-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Global Irish Whiskey Market, By Product Type, 2020 - 2032, (US$ Bn & Bn Liters)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Single Malt
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
- Single Grain
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
- Pot Still
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
- Blended
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
6. Global Irish whiskey Market, By Distribution Channel, 2020 - 2032, (US$ Bn & Bn Liters)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
- Hypermarkets & Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
- Restaurants & Bars
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
- Duty-free Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn & Bn Liters)
7. Global Irish Whiskey Market, By Region, 2020- 2032, (US$ Bn & Bn Liters)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, By Region, 2020 - 2032
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032, (US$ Bn & Bn Liters)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032, (US$ Bn & Bn Liters)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032, (US$ Bn & Bn Liters)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032, (US$ Bn & Bn Liters)
- Brazil
- Argentina
- Mexico
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020- 2032, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020- 2032, (US$ Bn & Bn Liters)
- GCC Countries
- Israel
- Rest of Middle East
8. Competitive Landscape
- Beam Suntory
- Company Profiles
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- Brown-Forman
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- Diageo
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- Pernod Ricard
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- William Grant & Sons
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- Castle Brands
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
9. Section
- References
- Research Methodology
- About us
愛爾蘭威士忌市場規模、佔有率和成長分析（按產品、價格、分銷管道和地區）- 2025-2032 年行業預測
愛爾蘭威士忌市場 - 全球產業規模、佔有率、趨勢、機會和預測，按產品類型、價格範圍、銷售通路、地區和競爭，2019-2029F