鬍鬚修飾市場規模、佔有率和成長分析（按產品類型、產品用途、價格分佈範圍、銷售管道、類別、最終用戶和地區）－2025-2032 年產業預測

2023 年鬍鬚修飾市場規模價值 286 億美元，預計將從 2024 年的 307.5 億美元成長到 2032 年的 548.3 億美元，預測期內（2025-2032 年）的複合年成長率為 7.5%。

鬍鬚修飾產品銷售的大幅成長表明男性的文化發生了轉變，鬍鬚現在被視為一種重要的時尚宣言。這種觀念的轉變使鬍鬚成為男子氣概的象徵，從而推動了相關產品的需求。此外，有機美容解決方案的流行趨勢也十分明顯。有機產品的吸引力在於其純度和符合嚴格的全球監管標準，解決了消費者對合成成分的擔憂。結果是有機鬍鬚護理產品的採用增加，凸顯了當今市場格局中男性氣質、時尚和健康意識的交匯。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

鬍鬚修飾市場規模（依產品類型和複合年成長率） (2025-2032)

• 市場概況
• 精油和精華液
• 乳霜和潤唇膏
• 凝膠和蠟
• 清潔劑
• 設備和配件
• 其他

鬍鬚修飾市場規模（依產品用途和複合年成長率） (2025-2032)

• 市場概況
• 藥用
• 常規用途

鬍鬚修飾市場規模（按價格分佈和複合年成長率） (2025-2032)

• 市場概況
• 經濟
• 優質的

鬍鬚修飾市場規模（依銷售管道和複合年成長率） (2025-2032)

• 市場概況
• 直接銷售
• 間接銷售
• 電子商務
• 超級市場/大賣場
• 獨立門市
• 其他

鬍鬚修飾市場規模（按類別分類）及複合年成長率（2025-2032 年）

• 市場概況
• 傳統的
• 有機的

鬍鬚修飾市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 適合家庭使用
• 商業的

鬍鬚修飾市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Unilever（Netherlands/United Kingdom）
• Procter & Gamble（P&G）（United States）
• L'Oreal（France）
• Beiersdorf（Germany）
• Edgewell Personal Care（United States）
• Philips（Netherlands）
• Wahl Clipper Corporation（United States）
• Andis Company（United States）
• Panasonic（Japan）
• Braun（Germany）
• Harry's（United States）
• Dollar Shave Club（United States）
• The Art of Shaving（United States）
• Beardo（India）
• The Man Company（India）
• Beardbrand（United States）
• Honest Amish（United States）

結論和建議

Beard Grooming Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 30.75 billion in 2024 to USD 54.83 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

Sales of beard grooming products have seen a significant uptick, indicative of a cultural transformation where beards are now celebrated as key fashion statements among men. This shift in perception positions beards as icons of masculinity, driving demand for related products. Additionally, there is a marked trend towards organic grooming solutions as consumers increasingly prefer natural alternatives over synthetic options, which are often associated with negative side effects. The appeal of organic products lies in their purity and compliance with stringent global regulatory standards, addressing consumer concerns regarding synthetic ingredients. This has resulted in a growing adoption of organic beard care products, highlighting the intersection of masculinity, fashion, and health consciousness in today's market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Beard Grooming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Beard Grooming Market Segments Analysis

Global Beard Grooming Market is segmented by Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User and region. Based on Product Type, the market is segmented into Oil and Serum, Cream and Balm, Gel and Wax, Cleanser, Equipment and Accessories and Others. Based on Product Purpose, the market is segmented into Medicated and General Purpose. Based on Price Range, the market is segmented into Economic and Premium. Based on Sales Channel, the market is segmented into Direct Sales, Indirect Sales, E-Commerce, Supermarket/Hypermarket, Independent Stores and Others. Based on Category, the market is segmented into Conventional and Organic. Based on End-User, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Beard Grooming Market

The rising awareness regarding personal grooming among men is a key factor driving the demand for beard care products. As men place greater emphasis on their grooming habits, the beard care segment sees remarkable expansion within the wider personal grooming sector. This trend is intensified by the powerful impact of social media platforms, effective digital marketing strategies, and endorsements from influential celebrities. As more men recognize the importance of maintaining well-groomed beards, the market for beard grooming products continues to thrive, reflecting the shift in societal norms and attitudes towards male grooming practices.

Restraints in the Beard Grooming Market

The Beard Grooming market faces several restraints that could hamper its growth potential. Factors such as shifting consumer preferences towards alternative grooming methods or products, increasing competition from newer entrants, and regulatory challenges can impact demand. Additionally, economic fluctuations may lead to reduced discretionary spending on grooming products, limiting market expansion. Moreover, the saturation of existing products and a lack of innovative offerings can further restrict growth opportunities. These challenges alongside changing lifestyle trends necessitate manufacturers to adapt quickly to maintain relevance in an increasingly competitive landscape, ultimately affecting the market's performance in the long run.

Market Trends of the Beard Grooming Market

The Beard Grooming market is experiencing a robust upward trend as men increasingly prioritize personal grooming and self-care. This shift in attitude is reflected in a growing commitment to dedicated grooming routines, with men averaging approximately 16 minutes daily on personal grooming. The rising awareness of aesthetics combined with societal influences has fostered a willingness to invest in high-quality grooming products, ranging from oils and balms to specialized combs and styling tools. This trend not only signifies a transformation in men's grooming practices but also highlights the expanding market potential, prompting brands to innovate and cater to the evolving preferences of discerning male consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beard Grooming Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Oil and Serum
• Cream and Balm
• Gel and Wax
• Cleanser
• Equipment and Accessories
• Others

Global Beard Grooming Market Size by Product Purpose & CAGR (2025-2032)

• Market Overview
• Medicated
• General Purpose

Global Beard Grooming Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economic
• Premium

Global Beard Grooming Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Direct Sales
• Indirect Sales
• E-Commerce
• Supermarket/Hypermarket
• Independent Stores
• Others

Global Beard Grooming Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Beard Grooming Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Beard Grooming Market Size & CAGR (2025-2032)

• North America (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • US
  • Canada
• Europe (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Product Purpose, Price Range, Sales Channel, Category, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (Netherlands/United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (P&G) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andis Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Braun (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dollar Shave Club (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Art of Shaving (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beardo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Man Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beardbrand (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honest Amish (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations