維生素補充劑市場規模、佔有率和成長分析（按類型、形式、分銷管道、最終用戶和地區）- 2025-2032 年行業預測

2023 年全球維生素補充劑市場規模價值為 603 億美元，預計將從 2024 年的 649.4 億美元成長到 2032 年的 1175.6 億美元，預測期內（2025-2032 年）的複合年成長率為 7.7%。

由於越來越多的消費者注重健康，並在飲食中優先考慮維生素，全球膳食補充劑市場預計將經歷強勁成長。受英國國家健康與臨床最佳化研究所的建議的影響，尤其是維生素 D 對骨骼、肌肉和免疫健康的重要性，人們越來越意識到因營養不良和久坐的生活方式而導致的維生素缺乏症。人口老化和對預防性醫療保健的日益重視進一步推動了這一趨勢。市場由多種相關人員組成，從跨國公司到小眾製造商，他們都在投資研發，以開發創新且生物利用度高的產品。綜合維他命在追求最佳健康的專業人士和運動員中越來越受歡迎，而隨著公司尋求增強其產品供應，包括合作和收購在內的附加策略也變得很常見。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

維生素補充劑市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 維生素A
• 維生素B
  • 維生素B1
  • 維生素B2
  • 維生素B3
  • 泛酸
  • 維生素B12
  • 其他
• 維生素C
• 維生素 D
• 維生素E
• 維生素K
• 綜合維他命

維生素補充劑市場規模（按形式和複合年成長率） (2025-2032)

• 市場概況
• 錠劑
• 粉末
• 膠囊
• 軟糖
• 其他

維生素補充劑市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場和大賣場
• 零售藥局
• 網上銷售
• 其他

維生素補充劑市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 成人
• 老年人
• 其他

維生素補充劑市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nestle（Switzerland）
• Danone（France）
• BASF（Germany）
• Herbalife Nutrition（United States）
• Ingredion（United States）
• Archer Daniels Midland（United States）
• Yakult Honsha（Japan）
• Otsuka（Japan）
• Royal DSM（Netherlands）
• International Flavors & Fragrances（United States）
• Tate & Lyle（United Kingdom）
• Medifast（United States）
• Bellring Brands（United States）
• Glanbia（Ireland）
• Meiji Holdings（Japan）
• USANA Health Sciences（United States）
• Jamieson Wellness（Canada）
• Nature's Sunshine（United States）
• Aker BioMarine（Norway）

結論和建議

Global Vitamin Supplements Market size was valued at USD 60.3 billion in 2023 and is poised to grow from USD 64.94 billion in 2024 to USD 117.56 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The global dietary supplement market is poised for robust growth, spurred by an increasing population of health-conscious consumers prioritizing vitamins in their diets. Influenced by recommendations from the National Institute for Health and Care Excellence, particularly the importance of vitamin D for bone, muscle, and immune health, awareness of vitamin deficiencies has heightened due to inadequate nutrition and sedentary lifestyles. This trend is further supported by an aging demographic and a rising emphasis on preventive healthcare. The market comprises a diverse array of stakeholders, from multinational corporations to niche manufacturers, all investing in R&D to develop innovative, bioavailable products. Additional strategies, including partnerships and acquisitions, are common as companies aim to enhance their offerings, with multivitamins gaining popularity among professionals and athletes seeking optimal health.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamin Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamin Supplements Market Segments Analysis

Global Vitamin Supplements Market is segmented by Type, Form, Distribution Channel, End User and region. Based on Type, the market is segmented into Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K and Multivitamin. Based on Form, the market is segmented into Tablet, Powder, Capsule, Gummies and Others. Based on Distribution Channel, the market is segmented into Supermarkets and hypermarkets, Retail Pharmacy, Online Sales and Others. Based on End User, the market is segmented into Adult, Geriatric and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamin Supplements Market

A significant factor propelling the global vitamin supplements market is the surge in health-conscious consumers committed to integrating vitamins into their daily nutrition. This shift is largely influenced by a heightened understanding of the link between dietary choices and overall well-being. As more individuals prioritize their health and strive for optimal wellness, the demand for vitamin supplements continues to escalate. Consequently, this growing consumer interest is fostering notable expansion within the vitamin supplements industry on a global scale, indicating a robust market trajectory fueled by the desire for improved health and nutritional support.

Restraints in the Global Vitamin Supplements Market

One of the key challenges facing the global vitamin supplements market is the complex regulatory environment, which includes stringent guidelines that govern the sale and distribution of dietary supplements. These regulations differ significantly from country to country, covering aspects such as product safety, labeling, and health claims. For manufacturers and distributors, navigating these compliance requirements can be cumbersome, often leading to increased costs and lengthy processes. Additionally, the ever-changing nature of regulations across various regions may discourage new entrants from entering the market. Consequently, these regulatory hurdles can stifle market growth and restrict consumer access to certain vitamin supplements.

Market Trends of the Global Vitamin Supplements Market

A prominent market trend in the global vitamin supplements industry is the rising consumer preference for personalized and targeted nutritional solutions. As health consciousness grows, individuals are increasingly inclined to seek supplements tailored to their specific needs, driven by advancements in technology and the proliferation of personal health data. This shift is prompting companies to innovate and develop customized vitamin formulations that align with consumers' unique health goals, such as enhancing immunity or improving mental clarity. This trend towards personalized nutrition not only fosters innovation but is also anticipated to enhance market growth, as consumers demand more individualized and effective health solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vitamin Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vitamin A
• Vitamin B
  • Vitamin B1
  • Vitamin B2
  • Vitamin B3
  • Pantothenic Acid
  • Vitamin B12
  • Others
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K
• Multivitamin

Global Vitamin Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablet
• Powder
• Capsule
• Gummies
• Others

Global Vitamin Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and hypermarkets
• Retail Pharmacy
• Online Sales
• Others

Global Vitamin Supplements Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adult
• Geriatric
• Others

Global Vitamin Supplements Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal DSM (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bellring Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aker BioMarine (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations