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市場調查報告書
商品編碼
1560994
維他命補充品市場:成長,未來展望,競爭分析,2024~2032年Vitamin Supplement Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
維生素補充劑市場包括一系列含有濃縮維生素的產品,通常為片劑、片劑、膠囊、液體或粉末形式。這些產品旨在補充您的飲食並提供您可能無法攝取的營養素。預計 2024 年至 2032 年,維生素補充劑市場將以 8.6% 的複合年增長率成長。
推動因素:在全球健康危機中健康意識不斷提高
全球健康危機,特別是COVID-19大流行,是維生素補充劑市場的重要催化劑。由於大量人口注重增強免疫力和確保最佳健康狀態以對抗病毒,因此維生素補充劑,尤其是維生素 C、D 和鋅,脫穎而出。尤其是維生素C、D、鋅補充劑備受關注。例如,《柳葉刀》的一篇報告強調了維生素 D 調節先天性和適應性免疫反應的潛力。儘管有關於維生素攝取量與新冠肺炎抵抗力之間直接相關性的免責聲明,但這篇文章和其他文章一起促使了維生素補充劑消費量的激增。
機會:個人化維生素補充劑
隨著健康科技和診斷技術的進步,醫療保健領域的個人化趨勢日益明顯。新創公司和健康公司開始提供服務,允許個人接受測試以確定特定的維生素缺乏症。根據結果,將提供客製化的維生素補充包。一個例子是家庭血液檢測的日益增長的趨勢,這種檢測可測量維生素 D 水平並根據結果提出建議。這種個人化使消費者能夠準確地獲得他們缺乏的營養,從而優化健康益處並最大限度地減少過量服用的潛在副作用。
限制:對服用過量的懷疑和擔憂
另一方面,由於對維生素補充劑的實際效果持懷疑態度,市場也面臨著限制。有一種越來越多的理論得到了多項研究的支持,即補充劑可能不會為不缺乏維生素的人提供顯著的好處。 《美國心臟病學會雜誌》發表的一篇評論顯示,大多數礦物質和維生素補充劑不能預防沒有已知營養缺乏的中度風險個體的慢性疾病。再加上對過量服用副作用的擔憂,一些潛在市場猶豫不決。
挑戰:監管障礙和虛假聲明
維生素補充劑市場正在蓬勃發展,但也並非沒有挑戰。最重要的事情之一是應對複雜且苛刻的監管環境。不同國家對補充劑配方、健康聲明和行銷有不同的規定。此外,還有一些公司對補充劑的健康益處提出未經證實的說法。在美國,FDA 已對幾家對維生素產品做出誤導性聲明的公司發出警告,特別是暗示它們可以治療或預防 COVID-19 的聲明。此類事件不僅為相關公司帶來挑戰,還會損害整個市場的聲譽。
按類型細分市場
按類型分析市場,2023 年,維生素 D 細分市場收入最高。人們越來越認識到維生素 D 的益處,特別是對於骨骼健康和增強免疫系統的益處,這刺激了其需求。此外,大量報告強調維生素 D 在減輕呼吸道疾病嚴重程度方面的潛在作用,進一步增加了其存在。另一方面,多種維生素的複合年增長率(CAGR)最高。多種維生素的吸引力在於它們為消費者提供了全面的解決方案,無需購買多種單一營養補充劑。由於注重健康的消費者尋求整體選擇,預計該細分市場的成長從 2024 年到 2032 年將保持強勁。
按形式細分市場
從市場區隔來看,2023年平板電腦將在銷售上佔據主導地位。它保質期長、易於儲存、價格實惠,成為許多消費者的首選。然而,預計 2024 年至 2032 年軟糖的複合年增長率最高。這是由於軟糖的適口性使其成為不喜歡傳統片劑和膠囊的兒童和成人的理想選擇。此外,每個品牌都採用創新行銷來強調其軟糖的味道和便利性。
按地區細分市場
按地區劃分,北美佔據主導地位,2023 年銷量佔比最高。該地區擁有完善的醫療基礎設施和高水準的健康意識。然而,預計 2024 年至 2032 年亞太地區的複合年增長率最高。印度和中國等國家可支配收入的增加和健康意識的增強可能會推動這一增長。此外,本土公司進入維生素補充劑市場以及國際品牌擴大在該地區的足跡可能會進一步推動這一趨勢。
競爭趨勢
競爭趨勢分析顯示,2023年,安麗公司、American Health Formulations (AHF)、FullWell、Garden of Life LLC、Good Health New Zealand、Healthy Life Pharma (P) Limited、Klean Athlete、Llama Naturals 、NOW食品、 Nordic Naturals、Olly PBC、Pharmavite、RBK Nutraceuticals、The Nature's Bounty Co.,Vital Proteins LLC 等市場領導者繼續鞏固其地位。這些公司的成功歸功於強大的研發投資、龐大的分銷網絡和高效的營銷策略。然而,競爭格局預計將在 2024 年至 2032 年期間發生演變。我們看到了向天然成分和有機維生素補充劑的轉變。能夠擁抱這些趨勢、提供量身定制的解決方案並在新興市場擴張的公司可能會獲得競爭優勢。
本報告回答的關鍵問題
影響維生素補充劑市場成長的關鍵微觀和宏觀環境因素有哪些?
現在和預測期內產品細分和地區的主要投資領域是什麼?
到 2032 年的估計和市場預測
預測期間哪個細分市場的複合年增長率最快?
哪個細分市場擁有較大的市場佔有率,為什麼?
低收入和中等收入國家是否正在投資維生素補充劑市場?
維生素補充劑最大的區域市場是哪一個?
亞太、拉丁美洲、中東/非洲等新興市場的市場趨勢與動態如何? 推動維生素補充劑市場成長的主要趨勢是什麼?
主要競爭對手是什麼以及他們提高在全球維生素補充劑市場佔有率的關鍵策略是什麼?
The vitamin supplement market encompasses the range of products containing concentrated sources of vitamins, usually in the form of pills, tablets, capsules, liquids, or powders. These products aim to supplement the diet and provide nutrients that might not be consumed in sufficient quantities. The vitamin supplement market is estimated to grow at a CAGR of 8.6% from 2024 to 2032.
Driver: Heightened Health Awareness Amidst Global Health Crisis
The global health crisis, particularly the COVID-19 pandemic, acted as a significant catalyst for the vitamin supplement market. A vast population turned their focus on building immunity and ensuring optimal health to combat the virus, and vitamin supplements, especially Vitamin C, D, and Zinc, came to the forefront. Many health practitioners and articles advocated for their benefits. For instance, a report in The Lancet journal underscored the potential of Vitamin D in modulating innate and adaptive immune responses. While there was a disclaimer regarding the direct correlation between vitamin intake and COVID resistance, this piece, along with others, propelled a surge in vitamin supplement consumption.
Opportunity: Personalized and Tailored vitamin supplements
With advancements in health tech and diagnostics, there's a growing trend towards personalization in the healthcare sector. Start-ups and health companies have begun offering services where individuals can undergo tests to identify specific vitamin deficiencies. Based on these results, they receive tailored vitamin supplement packages. One such example is the rising trend of at-home blood tests that gauge Vitamin D levels, with recommendations given based on the findings. This personalization ensures consumers receive the exact nutrients they lack, optimizing health benefits and minimizing potential side effects from overconsumption.
Restraint: Scepticism and Concerns About Overconsumption
On the flip side, the market faces restraint due to skepticism surrounding the actual benefits of vitamin supplements. There's a growing narrative, backed by some studies, suggesting that for individuals without deficiencies, these supplements might not offer notable benefits. The Journal of the American College of Cardiology published a review indicating that most mineral and vitamin supplements don't prevent chronic diseases in average risk individuals without known nutrient deficiencies. This sentiment, combined with concerns about potential side effects from overconsumption, has made a section of the potential market hesitant.
Challenge: Regulatory Hurdles and False Claims
The vitamin supplement market, while burgeoning, is not without challenges. One of the most significant is navigating the complex and often stringent regulatory landscape. Different countries have varying regulations regarding supplement formulations, health claims, and marketing. Moreover, there have been instances of companies making unfounded claims about the health benefits of their supplements. In the US, the FDA has issued warnings to several companies making misleading claims about their vitamin products, especially those suggesting they can treat or prevent COVID-19. Such instances not only pose challenges for the concerned companies but also can dent the overall market reputation.
Market Segmentation by Type
In 2023, when dissecting the market based on Type, the Vitamin D segment emerged with the highest revenue. The heightened awareness about its benefits, especially in bone health and immune system bolstering, spurred its demand. Numerous reports highlighting Vitamin D's potential role in mitigating the severity of respiratory illnesses further fueled its prominence. On the other hand, Multivitamin supplements are charting the highest Compound Annual Growth Rate (CAGR). Their appeal lies in offering a comprehensive solution to consumers, negating the need to purchase multiple single-nutrient supplements. As health-conscious consumers seek holistic options, this segment's growth is expected to remain robust from 2024 to 2032.
Market Segmentation by Form
Regarding the market segmentation by Form, in 2023, Tablets dominated in terms of revenue. Their long shelf life, ease of storage, and affordability made them a preferred choice for many consumers. However, the form expected to exhibit the highest CAGR from 2024 to 2032 is Gummies. This can be attributed to their palatability, making them an ideal choice for both children and adults averse to traditional pills or capsules. Furthermore, brands have been marketing gummies innovatively, emphasizing their taste and convenience.
Market Segmentation by Region
From a Geographic perspective, North America dominated the market in 2023 with the highest revenue percentage. The region's well-established healthcare infrastructure, combined with high health awareness levels, has been instrumental. However, the Asia-Pacific region is anticipated to register the highest CAGR from 2024 to 2032. Rising disposable incomes, coupled with increasing health consciousness in countries like India and China, will likely drive this growth. Additionally, local players entering the vitamin supplement market and international brands expanding their footprint in this region will further fuel this trend.
Competitive Trends
Analyzing Competitive Trends, 2023 saw market leaders like Amway Corp., American Health Formulations (AHF), FullWell, Garden of Life LLC, Good Health New Zealand, Healthy Life Pharma (P) Limited, Klean Athlete, Llama Naturals, NOW Foods, Nordic Naturals, Olly PBC, Pharmavite, RBK Nutraceuticals, The Nature's Bounty Co., and Vital Proteins LLC continuing to solidify their positions. Their success can be ascribed to robust R&D investments, vast distribution networks, and efficient marketing strategies. However, the competitive landscape is expected to evolve from 2024 to 2032. There's a visible shift towards natural and organic vitamin supplements. Players that can incorporate such trends, offer personalized solutions, and expand in emerging markets will likely gain a competitive edge.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Vitamin Supplement market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Vitamin Supplement market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Type
Form
Distribution Channel
End User
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Vitamin Supplement market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Vitamin Supplement market?
Which is the largest regional market for Vitamin Supplement market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Vitamin Supplement market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Vitamin Supplement market worldwide?
FIG. 11Market Positioning of Key Vitamin Supplement Market Players, 2023
FIG. 12Global Vitamin Supplement Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032