成人紙尿褲市場規模、佔有率和成長分析（按類型、分銷管道、最終用戶和地區）- 產業預測 2025-2032

2023 年成人紙尿褲市場規模價值 187 億美元，預計將從 2024 年的 202.3 億美元成長到 2032 年的 380.1 億美元，預測期內（2025-2032 年）的複合年成長率為 8.2%。

失禁是一個普遍存在的問題，截至 2019 年，全球整體有超過 4.24 億人患有失禁，女性的盛行率更高。預計到 2030 年老齡人口將達到 14 億，而失禁發生率的上升又推動成人紙尿褲市場的發展。 TENA 和 Poise 等知名品牌正在創新產品，以增強自主性和舒適性，減少人們對失禁的恥辱感。隨著消費者變得越來越精明，對於能夠增強自信並且對皮膚溫和的物品的需求也越來越大。最近的進展包括 Essity 的 ConfioAir 技術和專為男性量身定做的產品，進一步推動了市場成長。此外，尿布中加入感測器將提高其有效性，為這一利潤豐厚的領域開闢新的途徑，預計將大幅擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 監管分析

成人一次性尿布市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 墊片類型
• 膠帶類型
• 褲子類型
• 其他

成人一次性尿布市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 電子商務
• 線下通路
  • 亞型
  • 大賣場/超級市場
  • 藥局和藥房
  • 其他

成人一次性尿布市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 女士
• 男性
• 男女通用的

成人一次性尿布市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Kimberly-Clark Corporation（United States）
• Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
• Unicharm Corporation（Japan）
• First Quality Enterprises, Inc.（United States）
• Procter & Gamble Co.（United States）
• Medline Industries, Inc.（United States）
• Abena A/S（Denmark）
• Essity Aktiebolag（formerly SCA Hygiene Products）（Sweden）
• DSG International（Thailand）Public Company Limited（Thailand）
• Hengan International Group Company Limited（China）
• Daio Paper Corporation（Japan）
• Nippon Paper Industries Co., Ltd.（Japan）
• Chiaus（Fujian）Industry Development Co., Ltd.（China）
• Fujian Hengan Group Ltd.（China）
• Principle Business Enterprises, Inc.（United States）
• TZMO SA（Poland）
• Mega Soft（Fujian）Hygiene Products Co., Ltd.（China）

結論和建議

Adult Diapers Market size was valued at USD 18.7 billion in 2023 and is poised to grow from USD 20.23 billion in 2024 to USD 38.01 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

Incontinence is a widespread issue, affecting over 424 million individuals globally as of 2019, with women being more susceptible. The growing elderly population, projected to reach 1.4 billion by 2030, coupled with the rising incidence of incontinence, is propelling the adult diaper market. Popular brands such as TENA and Poise are innovating products that enhance discretion and comfort, reducing the stigma surrounding incontinence. As consumers become more educated, there is a demand for items that improve confidence and skin-friendliness. Recent advancements include Essity's ConfioAir technology and tailored products for men, further fueling market growth. Additionally, integrating sensors into diapers enhances their effectiveness, opening new avenues in this lucrative sector, which is expected to expand significantly.

Top-down and bottom-up approaches were used to estimate and validate the size of the Adult Diapers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Adult Diapers Market Segments Analysis

Global Adult Diapers Market is segmented by Type, Distribution channel, End-User and region. Based on Type, the market is segmented into Pad Type, Tape Type, Pant Type and Others. Based on Distribution channel, the market is segmented into E-Commerce and Offline channel. Based on End-User, the market is segmented into Women, Men and Unisex. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Adult Diapers Market

The adult diapers market is poised for significant growth, primarily driven by the rising prevalence of incontinence among adults, particularly among the aging population. As the global demographic shifts, the World Health Organization (WHO) estimates that by 2050, the number of individuals aged 60 and older will surge to 2 billion, compared to 900 million in 2015. This dramatic increase is expected to elevate the demand for incontinence products, including adult diapers. Additionally, the expansion of aged care services and the convenience associated with disposable diapers further contribute to the market's upward trajectory, highlighting a crucial sector in personal care.

Restraints in the Adult Diapers Market

The adult diapers market faces significant constraints, particularly concerning potential allergic reactions from prolonged use, especially during the postpartum phase. The dryness of adult diapers can lead to skin irritations, as they may retain bodily fluids, trapping moisture and causing issues like diaper rash and bacterial infections. In severe instances, this could escalate to more serious health concerns, including dysplasia and an increased risk of cervical cancer. Individuals with sensitive skin are particularly vulnerable to rashes and bedsores associated with diaper use. Additionally, a growing reliance on adult diapers to manage urine leakage during postpartum recovery poses further challenges for the market's growth.

Market Trends of the Adult Diapers Market

The adult diapers market is experiencing significant growth due to innovative product launches that prioritize absorption, odor control, and skin-friendly materials. Manufacturers are increasingly introducing advanced designs, such as Kimberly-Clark's Poise UltraThin Active Collection, which caters to the specific needs of consumers, particularly women. This trend is driven by significant investments aimed at understanding patient requirements and developing tailored solutions. Additionally, the integration of new technologies, including sensors and smart diaper systems, enhances user comfort and prevents accidental leaks, further bolstering demand. As a result, the market is expected to expand rapidly during the forecast period, reflecting a shift towards more sophisticated adult incontinence products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Adult Diapers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Pad Type
• Tape Type
• Pant Type
• Others

Global Adult Diapers Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• E-Commerce
• Offline channel
  • Sub type
  • Hypermarket/Supermarket
  • Drug Stores and Pharmacies
  • Others

Global Adult Diapers Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Women
• Men
• Unisex

Global Adult Diapers Market Size & CAGR (2025-2032)

• North America (Type, Distribution channel, End-User)
  • US
  • Canada
• Europe (Type, Distribution channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abena A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity Aktiebolag (formerly SCA Hygiene Products) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSG International (Thailand) Public Company Limited (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daio Paper Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paper Industries Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chiaus (Fujian) Industry Development Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujian Hengan Group Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Principle Business Enterprises, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TZMO SA (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mega Soft (Fujian) Hygiene Products Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations