天然護膚品市場規模、佔有率、成長分析（按類型、產品、最終用途、分佈和地區）- 2025-2032 年產業預測

天然護膚品市場規模預計到 2023 年將達到 93 億美元，從 2024 年的 99.3 億美元成長到 2032 年的 168.1 億美元，預測期內（2025-2032 年）的複合年成長率為 6.8%。

人們越來越意識到化學成分會引起刺激和暗沉等不良影響，這是天然護膚市場發展的主要動力。越來越多的消費者開始尋求環保的有機產品，並意識到它們具有許多的健康和治療益處。含有維生素 C、D 和 E、白藜蘆醇和α-羥基酸等必需植物來源營養素的天然護膚品因其有效性和溫和性而越來越受歡迎。它不含傳統產品中常見的刺激性化學物質、合成香料和有害添加劑。此外，人們對製造過程中動物福利的日益關注也進一步推動了人們向天然替代品的轉變。這一趨勢表明天然護膚市場具有強勁的成長潛力，因為消費者在購買決策中優先考慮健康和道德考慮。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

天然護膚品市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 大規模生產
• 優質的

天然護膚品市場規模（依產品及複合年成長率） (2025-2032)

• 市場概況
• 臉部保養
  • 清潔劑
  • 保濕霜
  • 其他
• 身體保養
  • 潤膚乳
  • 沐浴露
  • 其他

天然護膚品市場規模（依最終用途及複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士

天然護膚品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 直接銷售
• 大賣場和零售連鎖店
• 電子商務
• 藥局和藥局
• 其他

天然護膚品市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Estee Lauder Companies Inc.（US）
• L'Oreal SA（France）
• Unilever PLC（UK/Netherlands）
• Procter & Gamble（US）
• Shiseido Company, Limited（Japan）
• Johnson & Johnson（US）
• Beiersdorf AG（Germany）
• The Body Shop International Limited（UK）
• Weleda AG（Switzerland）
• Avalon Organics（US）
• Juice Beauty（US）
• Tata Harper Skincare（US）
• Pai Skincare（UK）
• Dr. Hauschka（Germany）
• Neal's Yard Remedies（UK）
• Sukin Organics（Australia）
• Antipodes（New Zealand）
• Forest Essentials（India）

結論和建議

Natural Skin Care Products Market size was valued at USD 9.3 billion in 2023 and is poised to grow from USD 9.93 billion in 2024 to USD 16.81 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The growing awareness of the adverse effects of chemical ingredients, like irritation and dullness, is significantly driving the natural skincare market. Consumers are increasingly seeking eco-friendly, organic products, recognizing their numerous health and therapeutic benefits. With essential nutrients such as Vitamin C, D, E, Resveratrol, and alpha-hydroxy acid derived from plant sources, natural skincare products are gaining traction due to their effectiveness and gentleness on the skin. They are free from harsh chemicals, synthetic fragrances, and harmful additives commonly found in traditional products. Additionally, the rising concern for animal welfare in manufacturing processes further fuels the shift towards natural alternatives. This trend indicates a robust growth potential for the natural skincare market, as consumers prioritize wellness and ethical considerations in their purchasing decisions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Natural Skin Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Natural Skin Care Products Market Segments Analysis

Global Natural Skin Care Products Market is segmented by Type, Products, End Use, Distribution and region. Based on Type, the market is segmented into Mass and Premium. Based on Products, the market is segmented into Facial Care and Body Care. Based on End Use, the market is segmented into Men and Women. Based on Distribution, the market is segmented into Direct Selling, Hypermarkets & Retail Chain, E-commerce, Pharmacy & Drugstores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Natural Skin Care Products Market

The Natural Skin Care Products market is poised for growth as consumers increasingly favor beauty and cosmetic options that are free from harmful chemicals and clearly disclose their ingredient lists. This trend is particularly appealing to younger audiences, who are likely to respond positively to growing celebrity endorsements of eco-friendly cosmetics. Millennials, intrinsically connected to the digital world, are drawn to trending discussions, innovative products, and endorsements from popular figures. Notable brands like The Honest Company, founded by Jessica Alba, and bareMinerals, promoted by celebrities such as Hailey Bieber, exemplify this shift. Such brand innovations and launches are expected to significantly boost market demand.

Restraints in the Natural Skin Care Products Market

The Natural Skin Care Products market faces certain restraints due to the potential negative impacts of using cosmetic products over time. Continuous application can lead to various skin issues, including inflammation, redness, burning sensations, and discoloration. Additionally, prolonged use of certain products may contribute to premature aging of skin cells. These adverse effects can deter consumers from using or trusting cosmetic products, ultimately hindering market growth. As consumers become more aware of these issues, they may seek alternatives or become more cautious in their product choices, affecting overall demand within the natural skin care sector.

Market Trends of the Natural Skin Care Products Market

The Natural Skin Care Products market is experiencing a significant shift towards paraben-free formulations, driven by increasing consumer awareness and preference for safer, organic ingredients. As synthetic preservatives like propylparaben and butylparaben fall out of favor, brands prominently label their products as "free from parabens," catering to a health-conscious market. This trend has resulted in a notable decline in paraben usage, with only 35% of cosmetics containing these compounds, reflecting a seven percentage point decrease in recent years. The growing demand for cleaner, more natural skincare options is reshaping product formulations and marketing strategies across the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Natural Skin Care Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Natural Skin Care Products Market Size by Products & CAGR (2025-2032)

• Market Overview
• Facial Care
  • Cleansers
  • Moisturizers
  • Others
• Body Care
  • Body Lotions
  • Body Wash
  • Others

Global Natural Skin Care Products Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Natural Skin Care Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Direct Selling
• Hypermarkets & Retail Chain
• E-commerce
• Pharmacy & Drugstores
• Others

Global Natural Skin Care Products Market Size & CAGR (2025-2032)

• North America (Type, Products, End Use, Distribution)
  • US
  • Canada
• Europe (Type, Products, End Use, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Products, End Use, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Products, End Use, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Products, End Use, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Estee Lauder Companies Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avalon Organics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juice Beauty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Harper Skincare (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pai Skincare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Hauschka (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neal's Yard Remedies (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sukin Organics (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Antipodes (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations