行動用戶身份驗證市場規模、佔有率和成長分析（按用戶類型、垂直行業和地區）- 行業預測，2025-2032 年

2023 年全球行動用戶身分驗證市場規模價值 22 億美元，預計將從 2024 年的 27.2 億美元成長到 2032 年的 147 億美元，預測期內（2025-2032 年）的複合年成長率為 23.5%。

市場洞察顯示，千禧世代與先進身分驗證方法的採用之間存在著強烈的相關性。根據 ManpowerGroup 的一項調查，28% 的千禧世代在遭遇違規行為後實施了多因素身份驗證，略低於 32% 的一般人群平均值。此外，75% 的千禧世代願意使用生物識別，而 55 歲以上的人只有 58%，這表明人們已經從傳統密碼轉向更有效的基於生物識別的安全選項。這一趨勢受到資料儲存需求不斷成長、智慧型手機使用量上升以及 Upwork、Uber 和 Zomato 等零工經濟平台激增的推動，推動了全球行動用戶身份驗證市場的強勁成長，表明電子商務領域的安全解決方案正呈現良好的發展軌跡。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

行動用戶身份驗證市場規模（按用戶類型和複合年成長率） (2025-2032)

• 市場概況
• 中小型企業
• 企業

行動用戶身分驗證市場規模（依垂直產業分類）及複合年成長率（2025-2032 年）

• 市場概況
• 學術與教育
• BFSI
• 消費品和零售
• 能源和電力
• 政府和國防
• 生命科學和醫療保健
• 資訊科技和通訊
• 製造業
• 其他

行動用戶身份驗證市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Symantec Corporation（US）
• Vasco Data Security International（US）
• Tele Sing Corp.（US）
• Entrust Datacard Corporation（US）
• Authentify Inc.（US）
• Plurilock Security Inc.（Canada）
• SecurEnvoy Plc（UK）
• EMC Corporation（US）
• Stytch（US）
• Aware Inc.（US）
• RSA Security LLC（Dell Technologies）（US）
• OneSpan Inc.（US）

結論和建議

Global Mobile User Authentication Market size was valued at USD 2.2 billion in 2023 and is poised to grow from USD 2.72 billion in 2024 to USD 14.7 billion by 2032, growing at a CAGR of 23.5% during the forecast period (2025-2032).

Market insights reveal a strong correlation between millennials and the adoption of advanced authentication methods. A ManpowerGroup survey indicates that 28% of millennials implement multifactor authentication post-breach, slightly behind the 32% average of the general population. Furthermore, with 75% of millennials comfortable using biometrics compared to 58% of those over 55, it suggests a shift away from traditional passwords towards more efficient, biometric-based security options. This trend is contributing to the robust growth of the global mobile user authentication market, driven by the rising demand for data storage, increased smartphone usage, and the surge of gig economy platforms such as Upwork, Uber, and Zomato, indicating a promising trajectory for the e-commerce sector's security solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile User Authentication market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile User Authentication Market Segmental Analysis

Global Mobile User Authentication Market is segmented by User Type, Vertical and region. Based on User Type, the market is segmented into SMES and Enterprises. Based on Vertical, the market is segmented into Academia and Education, BFSI, Consumer Goods and Retail, Energy and Power, Government and Defense, Life Sciences and Healthcare, IT and Telecom, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile User Authentication Market

The growth of the Global Mobile User Authentication market is significantly driven by the increasing adoption of cloud technologies, which play a crucial role in enhancing fraud detection and prevention efforts. These advanced technologies offer substantial computational power and extensive storage, facilitating expedited investigations into cybercrime. Additionally, many small and medium-sized enterprises, especially within the banking and financial sectors, are embracing cloud-based services for fraud prevention. A recent example includes Salesforce.com's partnership to integrate its Commerce Cloud with a real-time fraud prevention platform, enhancing capabilities through predictive analytics, machine learning, and tailored customer profiling, thus driving further market expansion.

Restraints in the Global Mobile User Authentication Market

The Global Mobile User Authentication market faces significant restraints primarily due to a lack of knowledge and awareness regarding authentication technologies. While various solutions exist to safeguard smartphones and electronic devices from security threats like phishing, many potential users remain unaware of options such as behavioral biometrics, keystroke dynamics, and touch kinetics. This limited understanding restricts the market's growth potential as consumers may not fully appreciate the benefits of advanced authentication methods, including call masking solutions and innovative smartphone authentication software. Consequently, the overall progress of the mobile user authentication sector is hindered by this knowledge gap among potential users.

Market Trends of the Global Mobile User Authentication Market

The Global Mobile User Authentication market is witnessing robust growth, fueled by the rise of innovative ecommerce platforms like Amway, Flipkart, MakeMyTrip, and Amazon. These advanced services necessitate secure end-to-end connectivity to safeguard sensitive customer information, driving heightened demand for mobile user authentication solutions. As the volume of structured and unstructured data surges due to the burgeoning digital analytics applications, businesses are increasingly prioritizing security measures to enhance user trust and compliance. This trend underscores a pivotal shift towards sophisticated authentication technologies that not only protect data but also streamline the user experience in the dynamically evolving ecommerce landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Mobile User Authentication Market Size by User Type & CAGR (2025-2032)

• Market Overview
• SMES
• Enterprises

Global Mobile User Authentication Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Academia and Education
• BFSI
• Consumer Goods and Retail
• Energy and Power
• Government and Defense
• Life Sciences and Healthcare
• IT and Telecom
• Manufacturing
• Others

Global Mobile User Authentication Market Size & CAGR (2025-2032)

• North America (User Type, Vertical)
  • US
  • Canada
• Europe (User Type, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (User Type, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (User Type, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (User Type, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Symantec Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vasco Data Security International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tele Sing Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entrust Datacard Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentify Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plurilock Security Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SecurEnvoy Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EMC Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stytch (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aware Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSA Security LLC (Dell Technologies) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations