語音分析市場規模、佔有率、成長分析，按組件、按公司規模、按部署模式、按應用、按垂直行業和按地區 - 行業預測，2025 年至 2032 年

2023 年全球語音分析市場規模為 14 億美元，預計將從 2024 年的 16.8 億美元成長到 2032 年的 71.2 億美元，複合年成長率為 2025-2032 年。

由於對有效的客戶體驗管理解決方案的需求日益成長，全球語音分析市場正迅速成為商業智慧軟體領域的領導者。透過利用先進的機器學習和自然語言處理，語音分析可以從口頭交流中獲得關鍵見解，從而改善客戶服務、減少解約率並增加收入。值得注意的是，醫療保健產業正在利用這項技術來改善病患互動和護理標準。儘管成本高昂且存在資料隱私方面的擔憂，但受社交媒體和聊天機器人等新興溝通管道的推動，需求仍在持續成長。趨勢表明，即時語音分析以及與人工智慧和巨量資料的結合的應用日益廣泛，從而能夠更深入地洞察消費者並更靈活地回應客戶需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 專利分析
• 技術分析

語音分析市場規模（按組件）

• 市場概況
• 解決方案
• 服務

語音分析市場規模（依公司規模）

• 市場概況
• 大型企業
• 中小企業

按部署模式分類的語音分析市場規模

• 市場概況
• 本地
• 雲

語音分析市場規模（按應用分類）

• 市場概況
• 客戶體驗管理
• 通話監控和摘要
• 代理績效監控
• 銷售與行銷管理
• 風險與合規管理
• 情緒分析
• 其他

語音分析市場規模（按產業）

• 市場概況
• BFSI
• 零售
• 資訊科技和通訊
• 衛生保健
• 政府
• 製造業
• 其他

語音分析市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Verint Systems Inc.（US）
• CallMiner（US）
• Avaya Inc.（US）
• Calabrio, Inc.（US）
• Verbio Technologies, SL（Spain）
• ZOOM International（US）
• Almawave SpA（Italy）
• Castel Communications LLC（US）
• Intelligent Voice Ltd.（UK）
• Marchex, Inc.（US）
• OnviSource, Inc.（US）
• Sabio Ltd.（UK）
• Speechmatics Ltd.（UK）
• Uniphore Software Systems Pvt Ltd（India）

結論和建議

Global Voice Analytics Market size was valued at USD 1.4 billion in 2023 and is poised to grow from USD 1.68 billion in 2024 to USD 7.12 billion by 2032, growing at a CAGR of 19.8% during the forecast period (2025-2032).

The global voice analytics market is rapidly emerging as a leader in the business intelligence software sector, driven by the increasing need for effective customer experience management solutions. Utilizing advanced machine learning and natural language processing, speech analytics empowers businesses to derive critical insights from spoken communication, enhancing customer service, reducing churn, and boosting sales. Notably, the healthcare sector is harnessing this technology to improve patient interactions and care standards. Despite the high costs and concerns regarding data privacy, the demand persists, fueled by the rise of new communication channels like social media and chatbots. Trends indicate a growing adoption of real-time speech analytics, alongside integration with artificial intelligence and big data, enabling deeper consumer insights and more agile responses to customer needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice Analytics Market Segmental Analysis

Global Voice Analytics Market is segmented by Component, Enterprise Size, Deployment Mode, Application, Industry Vertical and region. Based on Component, the market is segmented into Solution and Services. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium-sized Enterprises. Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Application, the market is segmented into Customer Experience Management, Call Monitoring and Summarization, Agent Performance Monitoring, Sales and Marketing Management, Risk and Compliance Management, Sentiment Analysis and Others. Based on Industry Vertical, the market is segmented into BFSI, Retail, IT and Telecom, Healthcare, Government, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Voice Analytics Market

The global voice analytics market is experiencing significant growth, largely fueled by the escalating demand for enhanced customer service. Businesses are increasingly adopting speech analytics solutions to thoroughly analyze customer interactions and behaviors, enabling them to optimize their service offerings. For instance, call centers can leverage these technologies to pinpoint recurring customer issues, facilitating necessary adjustments in policies or training programs. By doing so, companies not only enhance customer satisfaction and loyalty but also drive increased revenue. As organizations prioritize exceptional customer experiences, the reliance on voice analytics as a strategic tool continues to strengthen, further propelling market growth.

Restraints in the Global Voice Analytics Market

One of the significant challenges facing the global voice analytics market is the necessity for seamless integration with pre-existing technology systems. Many contact centers operate with various platforms, including interactive voice response (IVR), agent desktops, customer relationship management (CRM) systems, and social media monitoring tools. Without proper integration of voice analytics solutions with these systems, organizations may struggle to obtain a comprehensive understanding of customer needs and concerns, potentially hindering agent performance and overall business efficiency. For instance, if speech analytics tools are not effectively incorporated, agents using multiple screens may face decreased productivity, leading to inefficiencies and reduced performance.

Market Trends of the Global Voice Analytics Market

The global voice analytics market is witnessing a significant trend towards the adoption of cloud-based speech analysis solutions, driven by advantages such as scalability, adaptability, and cost-effectiveness. These cloud solutions enable organizations to access data and insights remotely, fostering enhanced collaboration across departments. As businesses increasingly recognize the value of leveraging real-time voice analytics for improved decision-making and customer engagement, the shift from traditional on-premises systems to cloud-based platforms is expected to gain momentum in the coming years. This transition is likely to empower organizations to harness sophisticated voice analytics capabilities, driving overall market growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Technology Analysis

Global Voice Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services

Global Voice Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises

Global Voice Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud

Global Voice Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Experience Management
• Call Monitoring and Summarization
• Agent Performance Monitoring
• Sales and Marketing Management
• Risk and Compliance Management
• Sentiment Analysis
• Others

Global Voice Analytics Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail
• IT and Telecom
• Healthcare
• Government
• Manufacturing
• Others

Global Voice Analytics Market Size & CAGR (2025-2032)

• North America (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • US
  • Canada
• Europe (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Enterprise Size, Deployment Mode, Application, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Verint Systems Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CallMiner (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calabrio, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verbio Technologies, S.L. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZOOM International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almawave S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Communications LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intelligent Voice Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marchex, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnviSource, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sabio Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speechmatics Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniphore Software Systems Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations