髮油市場規模、佔有率、成長分析、按產品、按產品類型、按應用、按分銷管道、按地區 - 行業預測，2025-2032 年

2023年全球髮油市場規模將為217億美元，從2024年的234.1億美元成長到2032年的430.2億美元，預測期間（2025-2032年）複合年成長率為7.9%。

由於消費者對針對特定髮質的各種護髮產品的認知不斷提高，全球髮油市場正在經歷顯著成長。專注於解決脫髮、頭皮屑和其他常見問題的消費者會被能夠促進頭髮長度和強度的油所吸引。羅勒和蘆薈等天然成分的普及凸顯了對滋養解決方案的需求。影響美國數百萬人的雄性禿等頭髮疾病的增加脫髮症推動了市場的發展。此外，水療診所和美髮沙龍的激增也增加了獲得這些產品的機會。向輕質髮油的顯著轉變促使製造商進行創新，使髮油成為世界各地護髮程序的首選。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 案例研究
• 技術分析
• 貿易分析
• 客戶和購買標準分析
• 原料分析

髮油市場規模：依產品分類

• 市場概況
• 椰子油
• 杏仁油
• 氬油
• 其他

髮油市場規模：依產品類型

• 市場概況
• 非藥用
• 藥用

髮油市場規模：依應用分類

• 市場概況
• 個人
• 商業的

髮油市場規模：依分銷通路分類

• 市場概況
• 離線
  • 大賣場和超級市場
  • 藥局
• 線上

髮油市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Johnson & Johnson Services Inc.（USA）
• Unilever Plc（UK/Netherlands）
• L'Oreal SA（France）
• The Procter & Gamble Company（USA）
• Marico Limited（India）
• Bumble and bumble, LLC（USA）
• The Himalaya Wellness Company（India）
• Kao Corporation（Japan）
• Henkel AG & Co. KGaA（Germany）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Amorepacific Corporation（South Korea）
• Beiersdorf AG（Germany）
• Avon Products, Inc.（USA）
• Revlon, Inc.（USA）
• Proya Cosmetics Co., Ltd.（China）
• Oriflame Holding AG（Switzerland）
• LG Household & Health Care Ltd.（South Korea）
• Coty Inc.（USA）
• Mary Kay Inc.（USA）

結論和建議

Global Hair Oil Market size was valued at USD 21.7 billion in 2023 and is poised to grow from USD 23.41 billion in 2024 to USD 43.02 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global hair oil market is experiencing significant growth, fueled by increased consumer awareness of diverse hair care products tailored to specific hair types. With a focus on combating hair loss, dandruff, and other common issues, consumers gravitate towards oils that promote hair lengthening and strengthening. The popularity of natural ingredients like basil and aloe vera highlights the demand for nourishing solutions. Rising incidents of hair conditions such as androgenetic alopecia, affecting millions in the U.S., further propel the market. Additionally, the proliferation of spa clinics and hair salons enhances accessibility to these products. A notable shift towards lightweight hair oils is prompting innovation among manufacturers, making hair oils a preferred choice in hair care routines worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Oil market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Oil Market Segmental Analysis

Global Hair Oil Market is segmented by Product, Types, Application, Distribution Channel and region. Based on Product, the market is segmented into Coconut Oil, Almond Oil, Argon Oil and Others. Based on Types, the market is segmented into Non-Medicated and Medicated. Based on Application, the market is segmented into Individual and Commercial. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Oil Market

Several factors are fueling the growth of the global hair oil market. Chief among these is the heightened awareness surrounding the significance of hair care, as consumers become increasingly focused on their physical appearance and the products that can enhance it. Additionally, the fast-paced lifestyles prevalent today lead people to seek convenient solutions that save time, with hair oil emerging as an ideal choice due to its ease of application and minimal maintenance requirements. Other contributing elements include rising disposable incomes and a growing demographic of working women, all of which collectively boost the demand for hair oil products in the market.

Restraints in the Global Hair Oil Market

The global hair oil market faces several challenges that could impede its growth. A significant restraint is the potential rise in prices; if hair oils become too expensive, consumers may turn to alternative products. Concerns regarding the safety and composition of hair oils can also diminish consumer confidence, leading to decreased demand. Moreover, an oversaturation of competing products offering similar benefits may divert attention away from hair oils. Additionally, shifting fashion trends play a crucial role; as preferences evolve and certain hairstyles fall out of favor, the appeal for hair oil products may wane, further impacting sales in the market.

Market Trends of the Global Hair Oil Market

The Global Hair Oil market is experiencing a notable shift towards organic and herbal-based products, driven by heightened consumer awareness of the adverse effects of chemical-laden alternatives. As consumers increasingly prioritize natural ingredients that promote hair health, the demand for organic oils has surged, given their ability to strengthen tresses and offer superior care benefits. These products address common hair concerns, such as hair loss and dry scalp, while also fostering hair growth and enhancing blood circulation to the scalp. Notably, aloe vera-infused oils are gaining traction for their ability to improve hair texture and density, propelling market growth as consumers seek out holistic and effective hair care solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Hair Oil Market Size by Product & CAGR (2025-2032)

• Market Overview
• Coconut Oil
• Almond Oil
• Argon Oil
• Others

Global Hair Oil Market Size by Types & CAGR (2025-2032)

• Market Overview
• Non-Medicated
• Medicated

Global Hair Oil Market Size by Application & CAGR (2025-2032)

• Market Overview
• Individual
• Commercial

Global Hair Oil Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Hypermarkets & Supermarkets
  • Pharmacies
• Online

Global Hair Oil Market Size & CAGR (2025-2032)

• North America (Product, Types, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnson & Johnson Services Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bumble and bumble, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Wellness Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proya Cosmetics Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations