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市場調查報告書
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1841812

髮油市場-全球產業規模、佔有率、趨勢、機會和預測(按類型、按應用、按銷售管道、按地區和競爭,2020-2030 年)

Hair Oil Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Application, By Sales Channel, By Region & Competition, 2020-2030F

出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年,全球髮油市場規模達239.6億美元,預計2030年將成長至329.4億美元,預測期內複合年成長率為5.49%。全球髮油市場正穩步成長,這得益於消費者對頭髮和頭皮健康的認知不斷提高,以及對天然、有機和草本配方的偏好日益成長。消費者正從合成產品轉向富含植物萃取物、精油和阿育吠陀成分的髮油,這反映出消費者對清潔美容的日益重視。人們對脫髮、頭皮屑、污染損害和過早白髮的擔憂日益加劇,也推動了這類產品的普及。

市場概況
預測期 2026-2030
2024年市場規模 239.6億美元
2030年市場規模 329.4億美元
2025-2030年複合年成長率 5.49%
成長最快的領域 線上
最大的市場 亞太地區

此外,高階化和針對特定需求(例如強化、保濕或修復)的創新產品發布正在提升需求。電商的擴張進一步加速了產品的可及性,推動了全球覆蓋範圍的擴大和市場滲透。根據美國商務部資料的分析,美國電商銷售額在2024年創下新高,滲透率達到創紀錄的22.7%。自2020年以來,電商一直佔零售額的五分之一以上。

關鍵市場促進因素

天然和草本護髮產品需求不斷成長

主要市場挑戰

激烈的市場競爭和價格敏感性

主要市場趨勢

多功能訂製髮油日益流行

目錄

第1章:簡介

第2章:研究方法

第3章:執行摘要

第4章:顧客之聲

第5章:全球髮油市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型(椰子油、杏仁油、其他)
    • 按用途(住宅、商業)
    • 依銷售管道(超市/大賣場、百貨公司、網路、其他)
    • 按地區
    • 按公司分類(2024 年)
  • 市場地圖

第6章:北美髮油市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美:國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章:歐洲髮油市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲:國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章:亞太髮油市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區:國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章:中東和非洲髮油市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA:國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章:南美洲髮油市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲:國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章:市場動態

  • 驅動程式
  • 挑戰

第 12 章:市場趨勢與發展

  • 合併與收購(如有)
  • 產品發布(如有)
  • 最新動態

第13章:干擾:衝突、流行病與貿易壁壘

第 14 章:波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章:競爭格局

  • 公司簡介
    • Dabur India Ltd
    • Emami Group
    • L'Oreal SA
    • Hindustan Unilever Limited
    • Henkel AG
    • Patanjali Ayurved.
    • Coty Inc.
    • Procter & Gamble
    • Johnson & Johnson Private Limited
    • Himalaya Drug Company

第 16 章:策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16002

Global Hair Oil Market was valued at USD 23.96 billion in 2024 and is expected to grow to USD 32.94 billion by 2030 with a CAGR of 5.49% during the forecast period. The global hair oil market is witnessing steady growth, fueled by increasing consumer awareness of hair and scalp health, alongside a rising preference for natural, organic, and herbal formulations. Consumers are shifting from synthetic products to oils enriched with botanical extracts, essential oils, and Ayurvedic ingredients, reflecting the growing emphasis on clean beauty. Rising concerns over hair fall, dandruff, pollution damage, and premature greying are also boosting product adoption.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 23.96 Billion
Market Size 2030USD 32.94 Billion
CAGR 2025-20305.49%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Additionally, premiumization and innovative product launches tailored to specific needs, such as strengthening, moisturizing, or repairing, are enhancing demand. E-commerce expansion further accelerates accessibility, driving wider global reach and market penetration. According to analysis of U.S. Department of Commerce data, U.S. e-commerce sales hit new highs in 2024, with penetration reaching a record 22.7%. Since 2020, e-commerce has consistently represented over one-fifth of retail sales.

Key Market Drivers

Rising Demand for Natural and Herbal Hair Care Products

One of the primary drivers of the global hair oil market is the increasing consumer preference for natural and herbal formulations. Consumers today are more conscious about the ingredients used in personal care products and actively avoid those containing harsh chemicals, sulfates, and parabens. This has resulted in a noticeable shift toward hair oils enriched with natural ingredients such as coconut, argan, amla, jojoba, castor, and almond oils. Herbal infusions and Ayurvedic solutions are also gaining popularity, particularly in regions like Asia-Pacific, where traditional remedies are deeply rooted in cultural practices. As per the report, 46% of Australian consumers began purchasing organic products primarily for personal health benefits, a shift that was further accelerated by the COVID-19 pandemic.

The clean beauty movement has further amplified the demand for organic and plant-based hair oils that promote scalp nourishment, hair growth, and overall health without harmful side effects. Brands are responding by offering certified organic products and highlighting sustainable sourcing methods, appealing to eco-conscious consumers. For instance, cold-pressed oils that retain nutrients and vitamins are highly sought after. This rising focus on natural and herbal solutions has become a major growth catalyst, with both established and emerging brands positioning themselves around authenticity and transparency in ingredient use.

Key Market Challenges

Intense Market Competition and Price Sensitivity

The global hair oil market is highly competitive, with the presence of multinational corporations, regional brands, and a growing number of local players. This competitive environment makes differentiation challenging, as many products offer similar benefits such as nourishment, anti-hair fall, dandruff control, or scalp hydration. Established brands like L'Oreal, Unilever, and Procter & Gamble face increasing competition from regional Ayurvedic and herbal players, particularly in Asia-Pacific, where traditional remedies are highly trusted.

Price sensitivity among consumers further intensifies the challenge. In price-driven markets like India and parts of Africa, consumers often opt for low-cost alternatives rather than premium or specialized hair oils. This limits the ability of brands to scale premiumization strategies in these regions. Smaller players, by undercutting prices, also gain traction in local markets, creating additional hurdles for global brands. To stay competitive, companies must continually invest in innovation, marketing, and brand positioning, which can be resource-intensive. Thus, intense competition combined with high consumer price sensitivity poses a major obstacle to sustained profitability and market share growth.

Key Market Trends

Growing Popularity of Multifunctional and Customized Hair Oils

A significant trend reshaping the global hair oil market is the rising demand for multifunctional products that cater to diverse hair needs in a single formulation. Consumers increasingly prefer oils that not only provide nourishment but also offer solutions for concerns such as dandruff, frizz, split ends, dryness, and hair fall. This demand is driven by busy lifestyles, where people look for simplified yet effective hair care routines.

Brands are innovating by infusing oils with vitamins, minerals, and essential fatty acids to deliver comprehensive care. For instance, oils enriched with vitamin E or keratin offer strengthening and repair benefits, while lightweight formulations help with styling and shine. Additionally, customized or personalized hair oils tailored to individual hair types, textures, and scalp conditions are gaining popularity. Through online platforms, companies now allow customers to answer a few questions about their hair and receive a bespoke oil blend. This personalization trend resonates strongly with millennials and Gen Z, who value unique solutions over mass-produced products.

Key Market Players

  • Dabur India Ltd
  • Emami Group
  • L'Oreal S.A.
  • Hindustan Unilever Limited
  • Henkel AG
  • Patanjali Ayurved.
  • Coty Inc.
  • Procter & Gamble
  • Johnson & Johnson Private Limited
  • Himalaya Drug Company

Report Scope:

In this report, the Global Hair Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Oil Market, By Type:

  • Coconut Oil
  • Almond Oil
  • Others

Hair Oil Market, By Application:

  • Residential
  • Commercial

Hair Oil Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Others

Hair Oil Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Oil Market.

Available Customizations:

Global Hair Oil Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Hair Oil Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Coconut Oil, Almond Oil, Others)
    • 5.2.2. By Application (Residential, Commercial)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Hair Oil Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Application
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Oil Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Hair Oil Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Hair Oil Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Sales Channel

7. Europe Hair Oil Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Application
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Oil Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. Germany Hair Oil Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. Spain Hair Oil Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Hair Oil Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. United Kingdom Hair Oil Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Hair Oil Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Oil Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2.Japan Hair Oil Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. India Hair Oil Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Hair Oil Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Indonesia Hair Oil Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hair Oil Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Oil Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. Saudi Arabia Hair Oil Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. UAE Hair Oil Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Sales Channel
    • 9.3.4. Turkey Hair Oil Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Application
        • 9.3.4.2.3. By Sales Channel

10. South America Hair Oil Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Oil Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Argentina Hair Oil Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Colombia Hair Oil Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Dabur India Ltd
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Emami Group
    • 15.1.3. L'Oreal S.A.
    • 15.1.4. Hindustan Unilever Limited
    • 15.1.5. Henkel AG
    • 15.1.6. Patanjali Ayurved.
    • 15.1.7. Coty Inc.
    • 15.1.8. Procter & Gamble
    • 15.1.9. Johnson & Johnson Private Limited
    • 15.1.10. Himalaya Drug Company

16. Strategic Recommendations

17. About Us & Disclaimer