音訊市場規模、佔有率、成長分析、按類型、按首選設備、按分銷管道、按目標受眾、按地區 - 行業預測，2024-2031 年

2022年全球音訊市場規模將為62億美元，從2023年的78.8億美元成長到2031年的536.7億美元，預測期間（2024-2031年）複合年成長率為27.1%。

有音訊因其便利性和邊聽邊處理多任務的能力而迅速流行。自從 2000 年代初期的 CD 和錄音帶發展到如今智慧型手機的廣泛使用以來，音訊產業在網路普及的推動下已經採用了創新的聆聽方法。智慧家庭技術的興起正在為市場創造新的機遇，並進一步提高可及性。有音訊製作的技術進步，例如數位錄音和文件傳輸，簡化了流程，使敘述者能夠在家庭工作室中更有效率、更經濟地製作內容。因此，音訊的版圖不斷擴大，吸引了越來越多尋求行動娛樂的受眾。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析

音訊市場規模：按類型和複合年成長率（2024-2031）

• 市場概況
• 小說
• 非小說類

音訊市場規模：依首選設備及複合年成長率（2024-2031）

• 市場概況
• 智慧型手機
• 筆記型電腦和平板電腦
• 個人數位助理
• 其他

音訊市場規模：依發行通路及複合年成長率（2024-2031）

• 市場概況
• 一次下載
• 基於訂閱

音訊市場規模：依目標受眾和複合年成長率（2024-2031）

• 市場概況
• 孩子
• 成人

音訊市場規模及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Amazon Audible
• Apple Books
• Google Play Books
• Scribd
• Audiobooks.com
• Libro.fm
• Storytel
• Rakuten OverDrive
• Hoopla Digital
• Downpour
• AudiobooksNow
• Chirp
• Nook Audiobooks
• BookMate
• LearnOutLoud
• Playster
• Estories

結論和建議

Global Audiobooks Market size was valued at USD 6.20 billion in 2022 and is poised to grow from USD 7.88 billion in 2023 to USD 53.67 billion by 2031, growing at a CAGR of 27.1% during the forecast period (2024-2031).

The popularity of audiobooks is surging due to their convenience and the ability to multitask while listening. Since their evolution from CDs and tape recordings in the early 2000s to the prevalence of smartphone accessibility today, the audiobook industry has embraced innovative listening methods, driven by the internet's reach. The rise of smart home technology presents new opportunities within the market, further enhancing accessibility. Technological advancements in audiobook production, such as digital recordings and document transmission, have streamlined the process, enabling narrators to create content more efficiently and affordably from home studios. As a result, the audiobook landscape continues to expand, appealing to an ever-growing audience seeking on-the-go entertainment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Audiobooks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Audiobooks Market Segmental Analysis

Global Audiobooks Market is segmented by Genre, Preferred Device, Distribution Channel, Target Audience, and Region. Based on Genre, the market is segmented into Fiction, and Non-Fiction. Based on Preferred Device, the market is segmented into Smartphones, Laptops & Tablets, Personal Digital Assistants, and Others. Based on Distribution Channel, the market is segmented into One-time download, and Subscription-Based. Based on Target Audience, the market is segmented into Kids, and Adults. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Audiobooks Market

The growing appeal of audiobooks is significantly boosting the global market, particularly among younger demographics. As younger consumers embrace this audio format, they are likely to influence and motivate their peers and family members to explore audiobooks, thereby expanding the potential customer base. Additionally, the diverse interests and preferences in audiobook genres across various age groups are poised to create new opportunities within the industry. This shift in consumer behavior signals a vibrant market landscape, wherein the continuous rise in audiobook popularity is anticipated to drive significant growth and innovation in content offerings, catering to a wide array of listeners.

Restraints in the Global Audiobooks Market

Global Audiobooks is dedicated to providing an extensive library of high-quality audiobooks while ensuring a user-friendly experience for our listeners. Our platform must maintain a commitment to respecting copyright laws and licensing agreements, ensuring that all content is legally sourced and fairly compensated. Additionally, we prioritize user privacy and data security, implementing robust measures to protect personal information. To foster a diverse literary environment, we will continuously update our selection to include a wide range of genres and authors, catering to the varied tastes of our audience. Finally, all marketing and promotional efforts must be truthful, transparent, and ethical.

Market Trends of the Global Audiobooks Market

The Global Audiobooks market is experiencing a dynamic shift towards younger demographics, indicating a promising trend for sustained growth in the coming years. This emerging user base not only encompasses avid audiobook listeners but also serves as potential influencers, likely converting non-readers into enthusiastic consumers of audio literature by encouraging family and friends to join in. The preferences of these younger listeners could also reshape genre offerings and production timelines, compelling creators to innovate and adapt. Furthermore, diverse age groups exhibit varied genre interests, providing businesses with untapped market opportunities and significantly altering purchasing and listening habits, ultimately fueling increased sales across the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Audiobooks Market Size by Genre & CAGR (2024-2031)

• Market Overview
• Fiction
• Non-Fiction

Global Audiobooks Market Size by Preferred Device & CAGR (2024-2031)

• Market Overview
• Smartphones
• Laptops & Tablets
• Personal Digital Assistants
• Others

Global Audiobooks Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• One-time download
• Subscription-Based

Global Audiobooks Market Size by Target Audience & CAGR (2024-2031)

• Market Overview
• Kids
• Adults

Global Audiobooks Market Size & CAGR (2024-2031)

• North America, (Genre, Preferred Device, Distribution Channel, Target Audience)
  • US
  • Canada
• Europe, (Genre, Preferred Device, Distribution Channel, Target Audience)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Genre, Preferred Device, Distribution Channel, Target Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Genre, Preferred Device, Distribution Channel, Target Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Genre, Preferred Device, Distribution Channel, Target Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Amazon Audible
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Books
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google Play Books
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scribd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audiobooks.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Libro.fm
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Storytel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten OverDrive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoopla Digital
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Downpour
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AudiobooksNow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chirp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nook Audiobooks
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BookMate
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LearnOutLoud
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playster
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estories
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation