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市場調查報告書

商品編碼

1699545

有聲書市場按類型、設備、目標族群和地區分類

Audiobooks Market, By Genre, By Preferred Device, By Target Audience, By Geography

出版日期: 2025年03月04日 | 出版商:

Coherent Market Insights | 英文 168 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計 2025 年全球有聲書市場規模將達到 108.8 億美元，到 2032 年將達到 560.9 億美元，2025 年至 2032 年的複合年成長率為 26.4%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	108.8億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	26.40%	2032年價值預測	560.9億美元

數字。 2025年有聲書市場佔有率（依地區分類）

過去幾年，全球有聲書市場穩步成長，主要得益於數位技術的廣泛應用和行動裝置的日益普及。有聲書為消費者提供了一種隨時隨地學習、娛樂和獲取資訊的便利形式。各種媒體串流平台提供大量有聲書以及其他音訊內容，從而增強消費者體驗。此外，人工智慧和機器學習等新技術正在推動互動式、個人化有聲書體驗的發展。受年輕一代對數位內容的偏好日益成長以及全球寬頻和無線基礎設施的持續擴張的推動，有聲書的受歡迎程度預計將在未來幾年大幅提升。

市場動態：

全球有聲書市場由於幾個關鍵因素而快速成長。智慧型手機、平板電腦和智慧音箱等智慧型裝置的使用日益增多，加上高速網路連線的普及，導致包括有聲書在內的數位內容消費量增加。這是線上有聲書平台發展的主要驅動力。此外，整合有聲書應用程式的車上娛樂系統系統的日益普及也使得有聲書越來越受歡迎。語音助理和智慧家庭設備的興起也為有聲書出版商和平台創造了新的可能性。然而，免費替代內容的收益對有聲書內容的貨幣化構成了重大挑戰。此外，對串流平台資料隱私和安全的擔憂也可能在一定程度上抑制市場成長。有聲書敘事等技術與人工智慧和機器學習的結合可能會在未來幾年創造新的有利可圖的機會。

本研究的主要特點

本研究報告對全球有聲書市場進行了詳細分析，並給出了預測期（2025-2032）的市場規模和年複合成長率（CAGR%），假設 2024 年為基準年。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。

根據公司亮點、產品系列、主要亮點、財務表現和策略等參數列出了全球有聲書市場的主要企業簡介。

研究涉及的主要企業包括 Amazon.com, Inc.、Apple Inc.、Audible, Inc.、Google LLC、Rakuten Group, Inc.、Storytel AB、Barnes & Noble Booksellers, Inc.、Downpour、Playster (Softonic International SA)、WF Howes Ltd.、Kobo、Scribd、OverDrive, Inc.、RBia 和 Libriia。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球有聲書市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。

相關人員將透過用於分析全球有聲書市場的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 10.88 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	26.40%	2032 Value Projection:	USD 56.09 Bn

Global audiobooks market has been witnessing steady growth over the past few years driven primarily by the growing proliferation of digital technologies and rising adoption of mobile devices. Audiobooks offer consumers an accessible and convenient format for learning, entertainment, and information on-the-go. Various media streaming platforms are offering large catalogs of audiobooks alongside other audio content, thereby enhancing consumer experience. Furthermore, emerging technologies, such as artificial intelligence and machine learning, are enabling the development of interactive and personalized audiobook experiences. The adoption of audiobooks is expected to rise significantly over the coming years favored by the increasing preference of digital content among younger demographics and continuous expansion of broadband and wireless infrastructure worldwide.

Market Dynamics:

The global audiobooks market is growing at a rapid pace driven by few key factors. Growing usage of smart devices, such as smartphones, tablets, and smart speakers, along with widespread availability of high-speed internet connectivity has boosted digital content consumption including audiobooks. This has been a major driver for online audiobook platforms. Furthermore, increasing penetration of in-car entertainment systems integrated with audiobook apps has augmented the popularity of audiobooks. Rise of voice assistants and smart home devices have also created new potential avenues for audiobook publishers and platforms. However, availability of free alternatives is a key challenge for the monetization of audiobook content. Concerns around data privacy and security on streaming platforms may also restrain the market growth to some extent. Emergence of technologies like audiobook narrative combined with artificial intelligence and machine learning will create new lucrative opportunities in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global audiobooks market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global audiobooks market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Amazon.com, Inc., Apple Inc., Audible, Inc., Google LLC, Rakuten Group, Inc., Storytel AB, Barnes & Noble Booksellers, Inc., Downpour, Playster (Softonic International S.A.), W.F. Howes Ltd., Kobo, Scribd, OverDrive, Inc., RBMedia, and LibriVox

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global audiobooks market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global audiobooks market

Market Segmentation

Genre Insights (Revenue, USD Bn, 2020 - 2032)
- Fiction
- Non-fiction
Preferred Device Insights (Revenue, USD Bn, 2020 - 2032)
- Smartphones
- Laptops & Tablets
- Personal Digital Assistants and Others
Target Audience Insights (Revenue, USD Bn, 2020 - 2032)
- Adults
- Kids
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Amazon.com, Inc.
- Apple Inc.
- Audible, Inc.
- Google LLC
- Rakuten Group, Inc.
- Storytel AB
- Barnes & Noble Booksellers, Inc.
- Downpour
- Playster (Softonic International S.A.)
- F. Howes Ltd.
- Kobo
- Scribd
- OverDrive, Inc.
- RBMedia
- LibriVox

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Audiobooks Market, By Genre
- Global Audiobooks Market, By Preferred Device
- Global Audiobooks Market, By Target Audience
- Global Audiobooks Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Audiobooks Market, By Genre, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Fiction
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Non-fiction
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Audiobooks Market, By Preferred Device, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Smartphones
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Laptops & Tablets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Personal Digital Assistants and Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Audiobooks Market, By Target Audience, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Adults
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Kids
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Audiobooks Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Genre, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Preferred Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Target Audience, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Genre, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Preferred Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Target Audience, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Genre, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Preferred Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Target Audience, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Genre, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Preferred Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Target Audience, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Genre, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Preferred Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Target Audience, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Genre, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Preferred Device, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Target Audience, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Amazon.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Audible, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Rakuten Group, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Storytel AB
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Barnes & Noble Booksellers, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Downpour
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Playster (Softonic International S.A.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
F. Howes Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kobo
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Scribd
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
OverDrive, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
RBMedia
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
LibriVox
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies