健身應用程式的全球市場規模、佔有率和成長分析：按類型和應用分類 - 行業預測（2024-2031）

Global Fitness App Market Size, Share, Growth Analysis, By Type(Workout and Exercise Apps and Diet and Nutrition Apps), By Application(Smartphones, and Tablets) - Industry Forecast 2024-2031

出版日期: 2024年03月26日 | 出版商:

SkyQuest | 英文 219 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022 年全球健身應用市場規模為 15 億美元，從 2023 年的 17 億美元成長到 2031 年的 65 億美元，預測期內（2024-2031 年）複合年成長率為 17.7%。。

科技進步正在徹底改變健身產業，引發應用程式內訓練服務和健身俱樂部之間的激烈競爭。世界經濟論壇的一項研究顯示，由於線上健身訓練的日益普及，全球健身和健康應用程式的下載量增加了46.0%。這主要是因為人們越來越意識到自己的身心健康，這推動了全球產業的發展。健康和健身程式正在使用機器學習、人工智慧和其他技術來提供個人化的健身方案、減肥計畫、無設備鍛鍊程序以及個人健康和健身教練。推動市場擴張的另一個因素是智慧型手機在全球的普及不斷提高，預計到 2025 年將增加 59 億不重複訪客。 Fitbit 和 Apple Watch 是推動市場擴張的穿戴式科技的兩個例子。為了滿足不斷成長的客戶需求，行業領導者正在發布具有尖端功能和改善用戶體驗的新功能的尖端健身應用程式。例如，HealthifyMe推出了HealthifyMe Studio，這是一個直播互動運動平台。五年前，新競爭者很容易進入市場，造成功能性供需缺口。市場上的併購也促進了運行應用程式的顯著擴張。

Fitbit（USA）
MyFitnessPal（USA）
Under Armour（USA）
Nike（USA）
Adidas（Germany）
ASICS（Japan）
Azumio（USA）
FatSecret（USA）
FitnessKeeper（USA）
HealthifyMe（India）
Jefit（USA）
Keelo（USA）
Lose It!（USA）
MapMyFitness（USA）
Runtastic（Austria）
Samsung Electronics（South Korea）
Sports Tracker（Finland）
Strava（USA）
Sworkit（USA）
Withings（France）

簡介目錄

Product Code: SQMIG35J2047

Global Fitness App Market size was valued at USD 1.5 billion in 2022 and is poised to grow from USD 1.7 Billion in 2023 to USD 6.5 Billion by 2031, growing at a CAGR of 17.7% in the forecast period (2024-2031).

Technology breakthroughs have significantly changed the fitness sector, creating fierce competition between in-app training services and physical clubs. According to a World Economic Forum study, the increased popularity of online fitness training has led to a 46.0% increase in fitness and health app downloads worldwide. This is mainly because people are becoming more conscious of their physical and emotional health, which is fueling the global industry. Machine learning, artificial intelligence, and other technologies have been used by health and fitness applications to offer individualized fitness regimens, diet plans, equipment-free workout routines, and personal health and fitness coaches. Another element fueling market expansion is the increasing global adoption of smartphones, with 5.9 billion unique users predicted by 2025. Fitbit and Apple Watch are two examples of wearable technology that are fueling the market's expansion. Leading companies in the industry are releasing cutting-edge fitness applications with cutting-edge features and new capabilities to improve user experience in response to rising customer demand. For instance, HealthifyMe introduced HealthifyMe Studio, a live streaming interactive exercise platform. Five years ago, it was very easy for new competitors to enter the market, which led to a functional supply and demand gap. The market's mergers and acquisitions have contributed to the notable expansion of running apps as well.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fitness App Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fitness App Market Segmental Analysis

There are three segments in the global fitness app market: type, application, and region. The market can be divided into two categories based on type: diet and nutrition apps and workout and exercise apps. Tablets and smartphones make up the two market segments based on application. The market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America based on geographic factors.

Drivers of the Global Fitness App Market

The growing emphasis on fitness and healthy living is one of the main factors propelling the global fitness app industry. An increasing number of people are looking for strategies to maintain a healthy lifestyle as worries about health issues including obesity and chronic diseases grow. Fitness applications provide users with an easy-to-use method to log their exercise, keep an eye on their nutrition, and maintain motivation to reach their fitness objectives. The market for fitness apps is expanding due in part to technological developments like real-time tracking and wearable fitness equipment.

Restraints in the Global Fitness App Market

Lack of personalization and customisation in these apps can result in low user engagement and retention, which is one of the main barriers to the global fitness app market. A further obstacle is the market's saturation, which is caused by a large number of well-established competitors and growing opposition from newcomers. Additionally, some users might be discouraged from utilizing these apps due to worries about data security and privacy. Finally, the market's potential for expansion may also be constrained in some areas by the absence of dependable internet connectivity.

Market Trends of the Global Fitness App Market

One significant industry trend in the worldwide fitness app market is the growing use of wearable technology, such as fitness bands, smartwatches, and trackers by consumers. Among other things, these gadgets let users set fitness objectives, measure their progress toward fitness, and monitor their heart rates. Fitness software developers are merging their apps with wearable devices to provide a more seamless user experience in response to the gadgets' growing popularity. As increasingly sophisticated wearable technology hits the market, the trend is anticipated to continue, propelling the fitness app industry's expansion.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Fitness App Market by Type

Market Overview
Workout and Exercise Apps and Diet and Nutrition Apps

Global Fitness App Market by Application

Market Overview
Smartphones
and Tablets

Global Fitness App Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Fitbit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MyFitnessPal (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nike (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ASICS (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Azumio (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FatSecret (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FitnessKeeper (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HealthifyMe (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jefit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Keelo (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lose It! (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MapMyFitness (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Runtastic (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sports Tracker (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Strava (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sworkit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Withings (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments