市場調查報告書
商品編碼
1466300
健身應用市場:按功能、類型和獲利模式分類 - 2024-2030 年全球預測Fitness App Market by Function (Activity Tracking, Diet and Nutrition, Workout or Exercise), Type (Altruistic Fitness Apps, Competitive Fitness Apps, Fitness-Tracking Apps), Monetization Mode - Global Forecast 2024-2030 |
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預計2023年健身應用市場規模為89.9億美元,2024年將達116.2億美元,2030年將達562.9億美元,複合年成長率為29.95%。
健身應用程式或健身應用程式是一種主要為行動裝置設計的互動式軟體,其主要目的是促進、追蹤和提高用戶的健身和健康水平。它是數位健康的一部分,徹底改變了人們在不依賴醫療專業人員的情況下監測運動習慣、飲食攝取量和重要健康參數的方式。人們對健康和健身意識的不斷增強,以及因久坐工作而採取積極生活方式的趨勢,正在加速健身應用程式的使用。然而,資料隱私問題以及應用程式提供的資訊和指導的不準確正在阻礙其普及。市場參與者正在努力提高其應用程式的品質和安全性。使用機器學習演算法提供個人化健身和飲食建議,整合虛擬和擴增實境以提供身臨其境型鍛鍊體驗,以及與健康和穿戴式公司合作進行即時追蹤和洞察,預計將為產品開發提供重要機會。 。
主要市場統計 | |
---|---|
基準年[2023] | 89.9億美元 |
預測年份 [2024] | 116.2億美元 |
預測年份 [2030] | 562.9億美元 |
複合年成長率(%) | 29.95% |
功能鍛鍊應用程式將專注於改進功能並提供互動服務
活動追蹤是健身應用程式的重要功能,它允許使用者客觀地監控他們的身體活動水平。這些應用程式可以追蹤步數、行駛距離、消耗的卡路里和其他重要指標,是希望減重、監測心率和提高耐力的用戶的首選。飲食和營養追蹤適合想要監控食物攝取量並有效調整習慣的使用者。此功能受到那些旨在遵循嚴格減肥計畫、控制慢性疾病或只是過健康生活方式的個人的廣泛青睞。健身應用程式 提供有組織的鍛鍊計畫和例行公事對於尋求家庭健身體驗的用戶,甚至對於尋求新挑戰的經驗豐富的健身愛好者來說非常重要。此功能深受健身愛好者、追求健身目標以及希望增加身體活動的人士的歡迎。
密切監測營養和鍛煉的健身應用程式的採用呈指數級成長
無私的健身應用程式鼓勵用戶改善健康,同時為有價值的事業做出貢獻。透過將體育活動與社會貢獻聯繫起來,這些應用程式迎合了重視社區服務和追求有意義的健康之旅的人。該應用程式迎合了健身愛好者的競爭精神,為用戶提供了一個相互比較和競爭的平台,使健身方案更具吸引力。它受到喜歡競爭和打破個人記錄的用戶的青睞。健身追蹤應用程式提供營養、運動、睡眠等的全面追蹤。非常適合想要密切監控自己健康狀況的用戶和喜歡資料驅動驅動運動的用戶。社交健身程式將健身和社交互動融為一體,允許用戶與其他愛好者聯繫、加入鍛鍊小組並共用他們的成就。適合尋求社區支持以實現健身目標的個人。此運動應用程式提供各種專家製定的訓練計劃,從高強度間歇訓練 (HIIT) 到瑜伽。這些應用程式主要吸引對結構化鍛鍊感興趣並致力於特定健身習慣的用戶。
收益模式:免費增值模式是首選,因為客戶在體驗了應用程式的一般內容後願意為改進的功能付費。
廣告資助的應用程式對用戶免費,並透過託管第三方廣告產生收益。用戶與廣告互動並透過查看、點擊或購買來收益。免費增值模式提供免費的基本功能和收費的更高級功能。這種模式很受那些想要付費購買改進內容的用戶的歡迎,但也適合那些最初沒有準備好做出財務承諾的用戶。應用程式內收費允許用戶購買應用程式內的特定功能或內容,這種模式適合想要客製化應用程式體驗的用戶。付費應用程式模型提供使用者應用程式的內容、特性集和功能,全部收取固定費用。此模式適合想要無廣告應用程式體驗的使用者。廣告和免費增值應用程式可以吸引更多用戶,而應用程式內收費和付費應用程式可以為每個用戶帶來更多收益。
區域洞察
在美洲,行動健身應用程式的使用率極高,反映出人們精通科技以及對整體健康和保健的興趣。特別是在北美,肥胖和糖尿病等健康狀況的普遍存在正在推動利用率的提高。美洲公司在融合人工智慧和機器學習的應用程式方面取得了重大進展。該地區的用戶正在將健身應用程式整合到智慧型手錶中,事實證明,玩家們對新功能非常受歡迎。日本和韓國等亞洲國家的應用程式使用率很高,隨著人們健康意識的增強,新興國家的應用程式使用率也穩定上升。從發展角度來看,中國和日本正成為健身應用創建公司的中心。在 EMEA(歐洲、中東和非洲),西歐和北歐的使用率呈高水平,許多新興企業正在推出新產品。該地區多樣化的人口為開發者提供了獨特的機會來創建考慮文化、飲食和運動偏好的健身應用程式。政府鼓勵健身計劃的舉措以及歐洲不斷發展的健身文化正在推動對健身應用程式的需求。在 EMEA(歐洲、中東和非洲),反映區域趨勢的本地應用程式非常受歡迎,一些全球參與者也擁有強大的影響力。
FPNV定位矩陣
FPNV定位矩陣對於評估健身應用市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對健身應用程式市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.健身應用市場的市場規模與預測是多少?
2.在健身應用市場的預測期內,有哪些產品、細分市場、應用程式和領域需要考慮投資?
3.健身應用市場的技術趨勢與法規結構是什麼?
4.健身應用市場主要廠商的市場佔有率是多少?
5. 進入健身應用市場的合適型態或策略手段是什麼?
[186 Pages Report] The Fitness App Market size was estimated at USD 8.99 billion in 2023 and expected to reach USD 11.62 billion in 2024, at a CAGR 29.95% to reach USD 56.29 billion by 2030.
A fitness app, or fitness application, is an interactive software designed primarily for mobile devices, with a central aim of promoting, tracking, and enhancing its user's fitness and health levels. They are part and parcel of the digital health landscape and have revolutionized the way individuals monitor their exercise habits, dietary intake, and vital health parameters without the immediacy of health professionals. Growing consciousness of people towards their health and fitness, as well as the trend of adopting an active lifestyle in response to increasing sedentary jobs, has accelerated the use of fitness apps. However, data privacy concerns and the inaccuracy of the information and guidance provided by the apps impede their adoption. Market players are working on improving the quality and safety of their applications. The use of machine learning algorithms for personalized fitness and diet recommendations, the integration of virtual and augmented reality for immersive workout experiences, and partnerships with health and wearables companies for real-time tracking and insights are expected to offer significant opportunities for product development and commercialization.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 8.99 billion |
Estimated Year [2024] | USD 11.62 billion |
Forecast Year [2030] | USD 56.29 billion |
CAGR (%) | 29.95% |
Function: Emerging emphasis on offering improved functionality and interactive services in workout apps
Activity tracking is a pivotal feature in fitness apps, enabling users to monitor their physical activity levels objectively. These apps allow tracking steps, distance covered, calories burned, and other vital metrics and are preferred by users aiming for weight loss, heart rate monitoring, or endurance building. Diet and nutrition tracking caters to users wishing to monitor their dietary intake and effectively regulate their habits. This feature is vastly preferred by individuals aiming to follow strict diet plans, manage chronic diseases, or simply lead a healthier lifestyle. Fitness apps providing organized workout plans and routines are crucial for users seeking an at-home gym experience or even for experienced gym-goers looking for new challenges. This function is popular among fitness enthusiasts, people aiming for body fitness goals, or those seeking increased physical activity.
Type: Exponential adoption of fitness apps for meticulous monitoring of nutrition and exercise
Altruistic fitness apps encourage users to improve their health while contributing to worthy causes. By aligning physical activity with social good, these apps cater to those who value community service and pursue a meaningful wellness journey. Apps appeal to the competitive spirit of fitness enthusiasts and provide a platform where users can compare and contest performances, making fitness regimes more engaging. They are preferred by users who thrive on competition and love to outperform their personal records. Fitness tracking applications offer comprehensive tracking of nutrition, exercise, and sleep, among others. They are ideal for users who wish to monitor their health progress meticulously and are driven by data-driven workouts. Social fitness apps blend fitness with social interaction, allowing users to connect with other enthusiasts, join workout groups, and share achievements. They are suitable for individuals seeking community support in their fitness goals. Workout apps offer various training plans crafted by experts, extending from high-intensity interval training (HIIT) to yoga. They mainly attract users interested in structured workouts and are committed to a specific fitness routine.
Monetization Mode: Preference for freemium mode as customers are willing to pay for improved features after experiencing the general content of the app
Apps funded by advertisements are free for the user, where revenue is generated from hosting third-party ads. Users interact with these ads either by viewing, clicking, or making purchases, hence generating revenue. The freemium model offers basic functionalities free of charge, while more advanced features are available at a cost. This model is popular with users willing to pay for improved content but also serves those unready to commit financially initially. In-app purchases allow the users to buy specific features or content within the app, and this mode suits users wanting to tailor their app experience. The Paid App model provides the entire content, feature set, and capability of the application upfront to the users for a flat fee. This mode is preferable for users wanting their app experience ad-free. Advertisements and freemium apps can attract larger user bases, while in-app purchases and paid apps can generate more revenue per user.
Regional Insights
In the Americas, mobile fitness app usage is quite high, reflecting a tech-savvy population and concerns about overall health and wellness. Particularly in North America, usage is driven by the growing prevalence of health conditions such as obesity and diabetes. Companies in the Americas are making significant app advancements incorporating AI and machine learning. Users in the region are incorporating their fitness apps with smartwatches, further creating immense popularity for new feature inclusion for players. Asian countries such as Japan and South Korea have high app usage, while developing nations are observing a steady increase in usage owing to improved health and wellness awareness. From a development perspective, China and Japan have emerged as hubs for fitness app-making companies. EMEA reports moderate usage leaning towards the high side in Western and Northern Europe, with many startups introducing new products in the region. The diverse population in this region presents unique opportunities for developers to create fitness apps that take into account distinctive cultural, dietary, and workout preferences. Government initiatives encouraging fitness programs and the rising gym culture in Europe have accelerated the demand for fitness apps. In the EMEA, local apps are hugely popular, reflecting region-specific trends, and some global players have a significant presence.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Fitness App Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Fitness App Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Fitness App Market, highlighting leading vendors and their innovative profiles. These include 8fit GmbH, Aaptiv by Pear Health Labs Inc., Adidas AG, AllTrails, LLC, Appinventiv Technologies Pvt. Ltd., Apple Inc., ASICS Corporation, Azumio Inc., Cronometer Software Inc., Daily Workout Apps, LLC, Down Dog by Yoga Buddhi Co., Freeletics GmbH, Garmin Ltd., Google LLC by Alphabet Inc., HealthifyMe Wellness Private Limited, Jefit, Inc., Lenovo Group Limited, Lifesum AB, Lose It! by Ziff Davis, LLC., Maple Media LLC, MyFitnessPal, Inc., Nike Inc., Noom, Inc., OPTAVIA LLC, Peloton Interactive, Inc., Polar Electro Oy, Samsung Electronics Co., Ltd., Strava, Inc., TomTom International B.V., Wahoo Fitness LLC, WW International, Inc., YAZIO GmbH, and Zwift, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Fitness App Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Fitness App Market?
3. What are the technology trends and regulatory frameworks in the Fitness App Market?
4. What is the market share of the leading vendors in the Fitness App Market?
5. Which modes and strategic moves are suitable for entering the Fitness App Market?