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市場調查報告書
商品編碼
1427197

全球Kefir市場規模、佔有率、成長分析，按分銷管道、按產品 - 產業預測 2023-2030

Global Kefir Market Size, Share, Growth Analysis, By Distribution Channel(Online, and Offline), By Product(Animal-based, and Plant-based) - Industry Forecast 2023-2030
出版日期: | 出版商: SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格
簡介目錄

2022年，Kefir全球市場規模為1兆5,658億美元，預計從2023年的1兆6,566.2億美元成長到2031年的2兆6008億美元，預測期間（2024-2031年）年複合成長率為5.8%。

消費者對富含益生菌的食品和飲料的認知和偏好不斷增強，推動了Kefir市場的發展。益生菌是支持腸道健康和整體健康的有益細菌，是該市場的關鍵驅動力。然而，挑戰包括其他發酵食品和益生菌產品的競爭，以及需要一致的品管和根據消費者偏好量身定做的創新產品。市場相關人員必須不斷推出新的口味、配方和包裝，以在競爭激烈的形勢中吸引並留住消費者。全球Kefir市場包括Kefir的生產和分銷，Kefir是一種發酵乳類飲料，以其益生菌特性和相關的健康益處而聞名。Kefir是用Kefir粒（細菌和酵母培養物的混合物）發酵Kefir製成的，具有奶油般的質感和濃鬱的味道，並已證明具有多種健康益處，包括改善消化和支持免疫系統。Kefir市場目的是滿足消費者對健康和功能性食品和飲料日益成長的需求。全球Kefir市場滿足消費者對健康、富含益生菌的食品和飲料日益成長的需求。促進因素包括人們對益生菌及其益處的認知提升。然而，挑戰也存在，例如Kefir穀物的供應有限以及品管和創新的需要。該市場透過產品多樣化和回應新的消費趨勢提供了成長機會。

本研究報告採用自上而下和自下而上的方法來預測和檢驗Kefir的全球市場規模以及各個子市場的其他相關市場規模。用於估計市場規模的調查方法包括以下細節：透過二次研究確定市場中的主要企業，並透過初步和二次研究確定市場佔有率。整個過程包括研究主要企業的年度和財務報告以及廣泛的採訪，以獲得執行長、副總裁、董事和行銷負責人等行業領導者的重要見解。所有佔有率比率和細節均使用二手資訊確定並使用主要資訊檢驗。本研究涵蓋的所有可能影響市場的參數都經過詳細考慮，並透過初步研究檢驗並進行分析，以獲得最終的定量和定性資料。

全球Kefir市場細分分析

全球Kefir市場根據分銷管道、產品和地區進行細分。依分銷管道分類，市場分為線上和線下。依產品分類，市場分為動物性產品和蔬菜產品。依地區分類，市場分為北美、歐洲、亞太地區、中東和非洲以及拉丁美洲。

全球Kefir市場的促進因素

2022年的一個主要推動因素是消費者對Kefir相關健康益處的認知不斷提高。注重健康的人們尋求富含益生菌的功能性食品的人數顯著增加。由於消化器官系統和免疫系統健康的益處，Kefir作為一種天然營養的選擇而廣受歡迎。例如，著名的Kefir製造商 Lifeway Foods 發現，隨著注重健康的消費者優先考慮腸道健康，對其產品的需求增加。

素食主義和乳糖不耐症的普及進一步刺激了對植物來源Kefir產品的需求。2022年，由於人們對不含乳製品的興趣增加，許多公司推出了創新的植物Kefir替代品。特別是，Good Karma Foods 推出了一系列不含乳製品的益生菌飲料優格，包括由亞麻籽和椰子等植物成分製成的Kefir式產品。

限制全球Kefir市場的因素

儘管Kefir市場整體擴張，但由於某些地區Kefir的認知和熟悉程度有限，仍受到限制。2022年，Kefir面臨進入傳統上不消費發酵乳製品市場的挑戰。例如，Kefir在拉丁美洲和亞太地區的某些國家相對不為人所知，這限制了市場的擴張。

運輸限制、製造設施關閉和原料供應等挑戰影響了Kefir產品的生產和分銷。這些挑戰導致供不應求和物流挑戰，在一定程度上阻礙了市場成長。

全球Kefir市場趨勢

2022年，Kefir市場的一個顯著趨勢是擴大風味品種以滿足多樣化的消費者偏好。製造商推出了令人興奮的新口味來吸引消費者並使其產品脫穎而出。例如，Lifeway Foods 和 The Coconut Collaborative 等公司推出了芒果、抹茶和薑黃Kefir等獨特口味。

2022年，Kefir市場的線上零售和電子商務趨勢持續保持強勁勢頭。由於方便、選擇廣泛和宅配等因素，消費者開始轉向線上平台購買Kefir產品。 COVID-19 大流行進一步加速了這一趨勢，增加了對非接觸式購物體驗的偏好。

目錄

  • 執行摘要
  • 調查方法
  • 母市場分析
  • 主要市場考察
    • 技術分析
    • 價格分析
    • 供應鏈分析
    • 價值鏈分析
    • 市場生態系統
    • 智慧財產權分析
    • 貿易分析
    • Start-Ups分析
    • 原料分析
    • 創新矩陣
    • 研發線產品分析
    • 總體經濟指標
    • 主要投資分析
    • 關鍵成功因素
    • 競爭程度
  • 市場動態及前景
    • 市場動態
      • 促進因素
      • 機會
      • 抑制因素
      • 課題
    • 監管形勢
    • 波特的分析
    • 對未來顛覆的特別見解
  • 全球Kefir市場：按分銷管道分類
    • 市場概況
    • 線上
    • 離線
  • 全球Kefir市場：依產品
    • 市場概況
    • 動物起源
    • 植物來源
  • Kefir的全球市場規模：依地區
    • 市場概況
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 西班牙
      • 法國
      • 英國
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 其他拉丁美洲地區
    • 中東、非洲
      • 海灣合作理事會國家
      • 南非
      • 其他中東、非洲地區
  • 競爭形勢
    • 前5名企業對比
    • 主要企業市場定位（2021年）
    • 主要市場參與者所採取的策略
    • 關鍵成功策略
    • 近期市集活動
    • 主要企業市場佔有率（2021年）
  • 主要企業簡介
    • Lifeway Foods Inc.（美國）
    • The Hain Celestial Group Inc.（美國）
    • Danone S.A.（法國）
    • Nestle S.A.（瑞士）
    • Koninklijke FrieslandCampina N.V.（荷蘭）
    • Valio Ltd.（芬蘭）
    • Yakult Honsha Co. Ltd.（日本）
    • Lactalis Group（法國）
    • Muller Group（德國）
    • General Mills Inc.（美國）
    • Chobani LLC（美國）
    • Yoplait（美國）
    • Parmalat S.p.A.（義大利）
    • Grupo Lala（Mexico）
    • Arla Foods amba（丹麥）
    • Dean Foods Company（美國）
    • Megmilk Snow Brand Co. Ltd.（日本）
    • Yili Group（中国）
    • Morinaga Milk Industry Co. Ltd.（日本）
    • Savencia Fromage & Dairy（法國）
簡介目錄
Product Code: SQMIG30G2043

Global Kefir Market size was valued at USD 1565.8 Billion in 2022 and is poised to grow from USD 1656.62 Billion in 2023 to USD 2600.8 Billion by 2031, at a CAGR of 5.8% during the forecast period (2024-2031).

The kefir market is propelled by the growing awareness and consumer preference for probiotic-rich foods and beverages. Probiotics, beneficial bacteria supporting gut health and overall well-being, are a key driving factor in this market. However, challenges include competition from other fermented and probiotic products and the necessity for consistent quality control and innovative product offerings to align with consumer preferences. Market players must continually introduce new flavors, formulations, and packaging to attract and retain consumers in this competitive landscape. The global kefir market encompasses the production and distribution of kefir, a fermented milk beverage renowned for its probiotic properties and associated health benefits. Made by fermenting milk with kefir grains containing a blend of bacteria and yeast cultures, kefir is recognized for its creamy texture, tangy flavor, and various health advantages, including enhanced digestion and immune system support. The kefir market's purpose is to satisfy the rising consumer demand for healthy and functional food and beverage products. The global kefir market addresses the increasing consumer demand for healthy and probiotic-rich food and beverages. The driving factors include the growing awareness of probiotics and their benefits. However, challenges such as limited availability of kefir grains and the need for quality control and innovation exist. The market presents opportunities for growth through product diversification and addressing emerging consumer trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kefir Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Kefir Market Segmental Analysis

The global kefir market is segmented on the basis of distribution channel, product, and region. By distribution channel, the market is segmented into online, and offline. In terms of product, the market is segmented into animal-based, and plant-based. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Kefir Market

The significant driver in 2022 was the increasing consumer awareness of the health benefits associated with kefir. A noticeable surge was observed among health-conscious individuals seeking functional and probiotic-rich foods. Kefir, recognized for its digestive and immune health benefits, gained popularity as a natural and nutritious choice. For instance, Lifeway Foods, a prominent kefir producer, witnessed heightened demand for their products as health-conscious consumers prioritized gut health.

The growing adoption of veganism and lactose intolerance further fueled the demand for plant-based kefir products. In 2022, various companies introduced innovative plant-based kefir alternatives, responding to the increasing interest in dairy-free options. Notably, Good Karma Foods launched a range of dairy-free probiotic drinkable yogurts, including kefir-style products, crafted from plant-based ingredients such as flaxseeds and coconuts.

Restraints in the Global Kefir Market

Despite the overall expansion of the kefir market, a limitation was observed due to the limited awareness and familiarity with kefir in specific regions. In 2022, kefir encountered challenges in entering markets where fermented dairy products were not traditionally consumed. For instance, in certain countries in Latin America and the Asia Pacific region, kefir remained relatively unknown, resulting in constrained market expansion.

Challenges such as restrictions on transportation, closures of manufacturing facilities, and disruptions in the availability of raw materials had an impact on the production and distribution of kefir products. These difficulties led to supply shortages and logistical challenges, impeding market growth to some extent.

Market Trends of the Global Kefir Market

In 2022, a notable trend in the kefir market was the expansion of flavoured varieties to cater to diverse consumer preferences. Manufacturers introduced new and exciting Flavors to attract consumers and distinguish their products. Examples include companies like Lifeway Foods and The Coconut Collaborative, which introduced unique Flavors such as mango, matcha, and turmeric-infused kefir options.

The trend of online retail and e-commerce continued to gain momentum in the kefir market in 2022. Consumers increasingly turned to online platforms for purchasing kefir products, driven by factors such as convenience, a broader product selection, and home delivery options. This trend was further accelerated by the COVID-19 pandemic, leading to an increased preference for contactless shopping experiences.

Table of Contents

  • Executive Summary
    • Market Overview
    • Wheel of Fortune
  • Research Methodology
    • Information Procurement
    • Secondary & Primary Data Sources
    • Market Size Estimation
    • Market Assumptions & Limitations
  • Parent Market Analysis
    • Market Overview
    • Market Size
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Key Market Insights
    • Technology Analysis
    • Pricing Analysis
    • Supply Chain Analysis
    • Value Chain Analysis
    • Ecosystem of the Market
    • IP Analysis
    • Trade Analysis
    • Startup Analysis
    • Raw Material Analysis
    • Innovation Matrix
    • Pipeline Product Analysis
    • Macroeconomic Indicators
    • Top Investment Analysis
    • Key Success Factor
    • Degree of Competition
  • Market Dynamics & Outlook
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
    • Regulatory Landscape
    • Porters Analysis
      • Competitive rivalry
      • Threat of Substitute Products
      • Bargaining Power of Buyers
      • Threat of New Entrants
      • Bargaining Power of Suppliers
    • Skyquest Special Insights on Future Disruptions
      • Political Impact
      • Economic Impact
      • Social Impact
      • Technical Impact
      • Environmental Impact
      • Legal Impact
  • Global Kefir Market by Distribution Channel
    • Market Overview
    • Online
    • and Offline
  • Global Kefir Market by Product
    • Market Overview
    • Animal-based
    • and Plant-based
  • Global Kefir Market Size by Region
    • Market Overview
    • North America
      • USA
      • Canada
    • Europe
      • Germany
      • Spain
      • France
      • UK
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • Latin America
      • Brazil
      • Rest of Latin America
    • Middle East & Africa (MEA)
      • GCC Countries
      • South Africa
      • Rest of MEA
  • Competitive Landscape
    • Top 5 Player Comparison
    • Market Positioning of Key Players, 2021
    • Strategies Adopted by Key Market Players
    • Top Winning Strategies
      • By Development
      • By Company
      • By Year
    • Recent Activities in the Market
    • Key Companies Market Share (%), 2021
  • Key Company Profiles
    • Lifeway Foods Inc. (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • The Hain Celestial Group Inc. (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Danone S.A. (France)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Nestle S.A. (Switzerland)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Koninklijke FrieslandCampina N.V. (Netherlands)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Valio Ltd. (Finland)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Yakult Honsha Co. Ltd. (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Lactalis Group (France)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Muller Group (Germany)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • General Mills Inc. (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Chobani LLC (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Yoplait (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Parmalat S.p.A. (Italy)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Grupo Lala (Mexico)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Arla Foods amba (Denmark)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Dean Foods Company (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Megmilk Snow Brand Co. Ltd. (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Yili Group (China)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Morinaga Milk Industry Co. Ltd. (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Savencia Fromage & Dairy (France)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments