市場調查報告書
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1461611
全球狩獵旅遊市場規模、佔有率、成長分析(按類型、預訂模式)- 產業預測,2024-2031 年Global Safari Tourism Market Size, Share, Growth Analysis, By Type(Couples, and Friends), By Booking Mode(Direct Bookings, and Marketplace Booking) - Industry Forecast 2024-2031 |
2022年,全球狩獵旅遊市場規模為264.5億美元,從2023年的284.9億美元成長到2031年的515.7億美元,在預測期內(2024-2031年)預計年複合成長率為7.70%。
在部落客和影響者對旅行型態日益成長的興趣的推動下,野生動物旅遊越來越受歡迎。這些影響者在社群媒體平台上擁有大量追隨者,在網路上共用他們的狩獵冒險經歷,刺激了狩獵旅遊業的成長。除了人們對獨特和異國風的度假體驗的偏好日益提高之外,中上階級消費水平的提高以及社交媒體對旅遊業影響力的增強也是這一成長的關鍵驅動力。儘管需求不斷成長,但有幾個因素限制了市場擴張,包括高成本、基礎設施挑戰以及與狩獵旅遊相關的安全問題。儘管如此,隨著遊客不斷尋找新的、有吸引力的目的地,狩獵旅遊的成長機會仍然存在。在所有的遊獵體驗中,非洲遊獵是非洲大陸最受歡迎和最令人嚮往的假期之一,吸引了那些想要目睹獅子、大象、犀牛、長頸鹿、斑馬和豹子等各種野生動物的人們的選擇。進入市場的新興企業正在根據遊客對原住民文化的興趣提供量身定做的遊獵體驗。此外,社群媒體的滲透繼續推動市場成長,因為部落客和影響者定期在各種社交平台上共用有吸引力的視覺效果和引人入勝的內容,以增加我的興趣和參與度。熱門的遊獵旅遊目的地包括泰國、印度、尼泊爾、中國、南非、肯亞、波札那、坦尚尼亞和巴西,吸引了來自世界各地的遊客。在歐洲,英國、德國和法國是狩獵旅遊的一級資訊來源,其次是西班牙、義大利和荷蘭。
Global safari tourism market size was valued at USD 26.45 billion in 2022 and is poised to grow from USD 28.49 billion in 2023 to USD 51.57 billion by 2031, growing at a CAGR of 7.70% during the forecast period (2024-2031).
Safari tourism is experiencing a surge in popularity, largely propelled by the burgeoning interest of bloggers and influencers in this form of travel. With sizable followings on social media platforms, these influencers share their safari adventures online, stimulating the expansion of safari tourism. The increasing preference among people for distinctive and exotic holiday experiences, coupled with the rising expenditure levels of the middle and upper-middle classes and the profound impact of social media on the travel sector, are key driving forces behind this growth. Despite the growing demand, several factors such as the high costs associated with safari tourism, infrastructure challenges, and security concerns serve as constraints on market expansion. Nevertheless, with travelers continuously seeking out novel and captivating destinations, opportunities for growth in safari tourism persist. Among safari experiences, African safaris reign supreme as the most sought-after and desirable holiday option on the continent, attracting individuals eager to witness the natural habitats of a diverse array of wild animals, including lions, elephants, rhinos, giraffes, zebras, leopards, and more. Emerging entrants in the market are offering tailored safari experiences that cater to tourists' interests in indigenous cultures. Furthermore, the pervasive influence of social media continues to fuel market growth, as bloggers and influencers regularly share captivating visuals and engaging content across various social platforms to foster increased interest and engagement. Popular destinations for safari tourism include countries such as Thailand, India, Nepal, China, South Africa, Kenya, Botswana, Tanzania, and Brazil, drawing visitors from diverse corners of the globe. Within Europe, the United Kingdom, Germany, and France stand as primary sources of safari tourists, closely followed by Spain, Italy, and the Netherlands.
Top-down and bottom-up approaches were used to estimate and validate the size of the global safari tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Safari Tourism Market Segmental Analysis
The global safari tourism market is segmented based on type, bookings mode, and region. By type, the market is segmented into couples, and friends. By booking mode, the market is segmented into direct bookings, and marketplace bookings. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Safari Tourism Market
The escalating desire among travelers for distinctive and genuine experiences plays a pivotal role in propelling the global safari tourism market forward. Safari tourism presents an avenue for tourists to observe wildlife in its natural surroundings and delve into the rich tapestry of culture and traditions prevalent in the destinations they explore. Furthermore, the burgeoning middle and upper-middle-class demographic, characterized by increased disposable income and a penchant for travel expenditure, further fuels the market's growth trajectory. With a growing number of individuals yearning for immersive journeys, the demand for safari tourism is poised to continue its upward trajectory in the foreseeable future.
Restraints in the Global Safari Tourism Market
A notable constraint on the global safari tourism market is the substantial expense associated with safari tours, which narrows the potential customer base. Safari expeditions often come with a hefty price tag attributed to various factors, including transportation, lodging, and permits. Moreover, infrastructure challenges prevalent in certain regions, such as inadequate road networks and limited accommodation choices, pose obstacles to market expansion. Additionally, safety apprehensions, ranging from wildlife encounters to political instability in select areas, may dissuade prospective tourists from embarking on safari adventures, thereby impeding the market's growth trajectory.
Market Trends of the Global Safari Tourism Market
A prominent trend in the global safari tourism industry is the rising preference for sustainable and responsible tourism practices. Travelers are becoming more conscious of the environmental repercussions of tourism and are actively seeking experiences that prioritize conservation and benefit local communities. Consequently, businesses within the market are directing investments toward eco-friendly accommodations, implementing wildlife conservation strategies, and supporting local conservation projects. Furthermore, numerous tour operators are pivoting towards experiential travel offerings, such as cultural immersion and community-based tourism, to provide travelers with more meaningful and authentic experiences. This shift reflects a growing consumer demand for tourism experiences that align with their values of sustainability and responsible stewardship of natural and cultural resources.